Flynn We help Peace of Mind Brands perform better. If you sell confidence and comfort, we're your agency.

Flynn works in highly regulated categories vital to consumers' lives-healthcare, insurance, banking, legal, and more. Our process drives an uncommon level of campaign predictability, which brings our clients peace of mind, too.

05/27/2026

Google I/O was full of AI headlines, but what actually matters for marketers?

In the latest episode of the podcast, Danny Meloon breaks down the updates that could change how people search, shop, and discover brands.

Watch: https://www.youtube.com/watch?v=aXDOpkH1a10

05/19/2026

The 80/20 rule in testing isn’t about the ratio—it’s about discipline.

In the latest episode of the podcast, Bob talks about why consistently reserving a portion of your media investment for testing matters, even when platforms are optimizing hard for short‑term wins. The number might change (80/20, 70/30), but the principle doesn’t: if you stop testing, you stop growing.

▶️ Watch: https://youtu.be/G_VJ9N6FDOE

04/28/2026

Great quality isn’t the problem — weak ideas are.

In this episode of The Flynn Effect, interim host Heather Riexinger sits down with Chris Flynn to explore what’s really driving creative work today, and why strong ideas, human judgment, and emotion still matter in a fast, AI‑shaped, attention‑starved world.

Watch: https://youtu.be/trEvrxuanKo

03/30/2026

Curious how CX is evolving beyond smiley-face kiosks and endless forms? 👀 Check out Michelle talking about the shift away from constant customer surveys—and toward smarter ways of understanding behavior without overwhelming people in the latest Flynn Effect episode.

Link in bio.

🎉🎉🎉 Three generations of cheers for Flynn, named to the Rochester Business Journal’s list of Best Legacy Businesses in R...
03/20/2026

🎉🎉🎉 Three generations of cheers for Flynn, named to the Rochester Business Journal’s list of Best Legacy Businesses in Rochester. It’s a fantastic acknowledgement of our three generations as a family-owned business—celebrating 59 years since our founding by Jerry Flynn!

The RBJ’s list “recognizes accomplished companies with a long history in the region that demonstrate excellence across a broad spectrum of criteria.” See our profile: https://rbj.net/2026/03/20/flynn-3/

03/11/2026

In the latest episode of The Flynn Effect, Creative Director Jason Lucas shares why constraints often fuel creativity, forcing teams to think harder, dig deeper, and land on stronger concepts - especially in the highly regulated industries that Flynn works in.

Link in bio to watch or listen.

03/04/2026

Remember when social media was just for memes and vacation photos? 🍹 Now it’s evolving into one of the biggest search platforms out there and brands have to adjust content strategy accordingly.

Check out the latest episode of The Flynn Effect for more.

02/28/2026

🥇🥂Cheers to … us! Flynn won Addy gold for our “Will It Launch?” game at the 2026 AAF of Greater Rochester’s American Advertising Awards. Add in Senior Art Director Shannon O’Grady-Steeves’ Up & Coming Award, and it was one incredible, fun-filled night! Go team!

AdvertisingAwards CreativeExcellence

02/10/2026

Some Super Bowl spots swing for the fences—and some hit emotional consistency year after year. 🎯

In the The Flynn Effect’s Super Bowl Ads recap, Heather points out that it’s often the legacy brands that endure by showing up with familiar tone and heart, while Bob shares the newer players that shine by taking smart creative risks (without going full cringe).

02/06/2026

Feed your brain. Let it cook. 🧠🔥

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175 Sully's Trail #201
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