07/16/2026
Nothing about Labyrinth Brand Co is accidental … even down to our story.
Keeton Storts and Paul Tellefsen founded Labyrinth in 2023 after years of working together independently. Keeton, the technician, and Paul, the creative, respected the differences in their skillsets and discovered the tension and power of blending these disciplines together.
One shapes how a brand is experienced by people through identity, storytelling, design, and cultural relevance. The other organizes the digital signals that help search engines, AI systems, and people understand what a brand does, why it matters, and whether it can be trusted.
This interconnection became the basis for Labyrinth’s founding conviction: modern brands have to be built for people and structured for the digital systems that shape discovery.
The combination of these disciplines today is the foundation of respect and collaboration that Labyrinth builds upon to unlock complex digital dead ends and ultimately empower big possibilities for their clients!
From the organization and implementation of our services, to our name and slogan, right down to how this all began—it’s all by design.
Learn more about our story on our website.
