The Point Group

The Point Group As a full-service, integrated marketing communications firm, Point creates compelling connections between brands and their audiences. Our approach is unique.

With headquarters in North Texas, we serve a range of clients – from start-ups to FORTUNE 500 companies. We represent a vast array of industries including healthcare, energy, technology, real estate and financial. But more importantly, we represent their audiences. Our results are exceptional. And we’ve been that way since 1995. Capabilities include:
Strategic marketing
Branding and advertising

Creative design and messaging
Digital marketing
Social media and reputation management
Media planning and buying
Public relations

Five years at Granite Park calls for a little something sweet. 🍦Point has called Granite Park home for five of our 30 ye...
08/31/2026

Five years at Granite Park calls for a little something sweet. 🍦

Point has called Granite Park home for five of our 30 years building brands through marketing, advertising, and PR support.

Cheers to five years at Granite Park!

More growth. More momentum. More reasons to celebrate our people. Raul and Brooke have each made their mark at Point thr...
08/27/2026

More growth. More momentum. More reasons to celebrate our people.

Raul and Brooke have each made their mark at Point through the work they do, the way they show up, and the impact they have on our team and clients.

We’re proud to celebrate their well-earned promotions and everything still ahead. Congratulations, Raul and Brooke!

Summer at Point called for a celebration! ☀️🎉We took a break from the work to celebrate the people behind it, from summe...
08/19/2026

Summer at Point called for a celebration! ☀️🎉

We took a break from the work to celebrate the people behind it, from summer birthdays and work anniversaries to some incredible client wins our team has worked hard to make happen.

A little fun, a little friendly competition, and a lot worth celebrating. Cheers to our team and a summer well spent! 🥂

08/15/2026

Whether you’re marketing a city or managing a client, nobody likes being left on read. 😬

Economic development is a relationship business. And just like agency life, when someone needs something, you find a way to make it happen. Because being responsive isn’t just good customer service. It’s part of building the trust that keeps people coming back.

Eileen Gonzales of the Allen Economic Development Corporation gets into that and a whole lot more on the latest episode of What’s the Point?

Episode 12 is on YouTube now! 🎙️
https://youtu.be/4mGUs_MADSo?si=La9TdPyzQERvEP0V

Happy National Intern Day!This summer, we had the pleasure of welcoming Ava Sherry, Kennedy Bryant, and Christian de Moo...
07/30/2026

Happy National Intern Day!

This summer, we had the pleasure of welcoming Ava Sherry, Kennedy Bryant, and Christian de Moor to Point through our Summer Internship Program.

We believe internships should give students the opportunity to learn by doing. Throughout the summer, they joined client meetings, collaborated with our team, and gained hands-on experience across social media, campaign planning, video production, research, reporting, and more.

Thank you, Ava, Kennedy, and Christian, for your hard work, curiosity, and positive attitudes. We loved having you on the Point team this summer and wish you all the best as you head back to Ole Miss, Oklahoma State, and SMU!

A behind-the-scenes look with Point.From planning and production to creative ex*****on, our team is proud to help bring ...
07/08/2026

A behind-the-scenes look with Point.

From planning and production to creative ex*****on, our team is proud to help bring meaningful stories to life across industries.

Every project is an opportunity to help our clients connect, communicate, and make an impact.

07/04/2026

For 250 years, America’s story has been shaped by courage, service and sacrifice.
Today, we honor those who have protected our freedoms and celebrate the values that continue to bring us together. Wishing everyone a safe and happy Fourth of July from The Point Group. ❤️🤍💙

We’re thrilled to welcome Jim Terry as EVP, Director of Client Experience!Jim brings deep expertise in B2B communication...
06/22/2026

We’re thrilled to welcome Jim Terry as EVP, Director of Client Experience!

Jim brings deep expertise in B2B communications and strategic consulting to Point. In his role, he will work closely with clients to align communications with business goals, elevate the consumer experience, uncover customer pain points and turn insights into stronger brand experiences.
He will also play an essential role in supporting Point Studios by helping clients deliver more relevant content to the right audiences.

Outside the office, Jim is a live music fan, beach enthusiast, true-crime podcast listener, and proud dad to both a Longhorn and a Sooner.

AI is changing how public relations professionals work, helping teams brainstorm faster, draft more efficiently and stre...
06/05/2026

AI is changing how public relations professionals work, helping teams brainstorm faster, draft more efficiently and streamline the creative process.
But PR has never been about how quickly you can perform tasks. It’s about relationships, trust and stories that connect with real people.
Our latest blog explores how communicators can use AI as a tool while keeping authenticity and the human touch at the center of their work.

Read the full blog at the link below.
https://thepointgroup.com/ai-in-public-relations/

Allow us to reintroduce ourselves. 📽️ 🎞️Point Studios is the all-new production and content arm of The Point Group. Buil...
05/15/2026

Allow us to reintroduce ourselves. 📽️ 🎞️

Point Studios is the all-new production and content arm of The Point Group. Built for speed, flexibility, and high-end ex*****on, as the fast-media world around us continues to evolve and pressure for more and more content continues to bear down, Point Studios steps in to provide professional, award-winning video production, photography, podcasting, audio production, live streaming, post-production, and creative development services for brands across Dallas-Fort Worth, Texas, and nationwide.

"Companies need access to high-level production without having to engage a full agency model, and Point Studios delivers that. It's built for speed, flexibility, and competitive pricing." - President, J Frederick

The launch formalizes what has already become a growing demand among brands and internal marketing teams: agile production support without the complexity or overhead of a traditional agency engagement.

Point Studios is now accepting new clients for video production, branded content, podcasting, and creative production services. Swing by the Studios for a tour and to hang out and have a drink in the hidden lounge!

Learn more at the link below.
https://thepointgroup.com/point-studios-launches-in-plano/

Address

5601 Granite Parkway Suite 500
Plano, TX
75024

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+12143787970

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