Paradigm Sample

05/21/2026

How well are you capturing Small Business Owner insights?

Small businesses generate roughly 44% of U.S. GDP...yet they’re still one of the hardest audiences to truly understand. In our latest article, we explore the nuance behind research, the risks of relying on broad targeting, and why authentic insights start with talking to real owners making real decisions.

https://corporate.paradigmsample.com/the-power-and-nuance-of-small-business-owners/

04/30/2026

Great to see Sima Vasa(Paradigm Sample) and Greg Silverman(Interbrand) take the stage at IIEX North America hosted by Greenbook

Their talk, “Role of Brand and Consumer Choice,” brought to life how brand impact can be measured in real decision-making.

A few highlights:
• Brands that raise their Role of Brand grow revenue 40% faster than those with lower scores
• This partnership works by combining Interbrand’s 25+ years of brand valuation leadership with Paradigm’s global, high-quality data capabilities
• Together, we’re transforming a once-theoretical concept into a research-driven product with real business impact

Want to learn more, let’s chat at IIEX!

04/29/2026

Get ready for Role of Brand and Consumer Choice at IIEX North America!

Join us at the Yellow Stage, April 29th at 12:20pm ET. You won't want to miss Sima Vasa and Greg Silverman share their insights live!

Learn more: https://www.greenbook.org/events/iiex-north-america/agenda



04/28/2026

We’re excited for IIEX North America 🚀

We will be on-site joining the global insights community. Sima Vasa(Advisor Paradigm Sample and CEO of Infinity Squared Ventures) and Greg Silverman(Global Director of Brand Economics, will be presenting “Role of Brand and Consumer Choice” on April 29 at 12:20pm on the Yellow Stage.

If you’re attending IIEX, come say hello and connect with Natasha Braun!

04/27/2026

We are counting down to IIEX North America in Washington DC!

Sima Vasa(Advisor Paradigm Sample and CEO of Infinity Squared Ventures) and Greg Silverman(Global Director of Brand Economics, Analytics, and Research at Interbrand) will be sharing their session “Role of Brand and Consumer Choice” Where they will share their insights on the 2025 global study where Interbrand and Paradigm measured the role of brand and its impact on consumer preference. Greg and Sima will share key findings and how marketers can apply these insights to drive growth and future-proof strategy.

Learn more here: https://www.greenbook.org/events/iiex-north-america/agenda

04/23/2026

Role of Brand is coming to IIEX North America!

On April 29th check out the Session “Role of Brand and Consumer Choice” on the Yellow Stage at 10:20am ET. Featuring Sima Vasa(Advisor Paradigm Sample and CEO of Infinity Squared Ventures) and Greg Silverman(Global Director of Brand Economics, Analytics, and Research at Interbrand)

Learn more here: https://www.greenbook.org/events/iiex-north-america/agenda

04/08/2026

Role of Brand is coming to IIEX North America!

On April 28th check out the Session “Role of Brand and Consumer Choice” on the Qualtrics Market Research Stage. Featuring Sima Vasa(Advisor Paradigm Sample and CEO of Infinity Squared Ventures)) and Greg Silverman(Global Director of Brand Economics, Analytics, and Research at Interbrand)

Learn more here: https://www.greenbook.org/events/iiex-north-america/agenda

03/23/2026

Amazing SampleCon with so many new attendees, great content and reconnecting with industry colleagues.

Sima Vasa presented the key dynamics and trends impacting the hashtag landscape and participated in the session for “Ask me Anything?” with other data industry leaders; John Bremer David Butler and Lisa Wilding-Brown Congratulations to Rachel Alltmont and the Chairman of the board Bob Fawson and rest of the SampleCon board for a great event!

03/09/2026

The future of insights is built by the voices we choose to include.

At Paradigm Sample, we are committed to ensuring women’s voices are not only heard, but leading the conversation. Happy International Women’s Day, and thank you to everyone contributing to this important work.



The future of insights is built by the voices we choose to include. At Paradigm Sample, we are committed to ensuring women’s voices are not only heard, but l...

03/05/2026

We are headed to Germany! 🇩🇪

Succeet brings together leaders and innovators across the insights industry to explore the future of data, research, and decision-making. It’s always inspiring to connect with peers who are pushing our industry forward.

If you’ll be there, Rajbir Singh Bisht would love to connect whether it’s to discuss data quality, panel innovation, or the evolving research landscape.

See you in Germany!