Sarah Moon Consulting

07/17/2026

If we stop internalizing the "hustle culture" guilt, we can put on our strategist hats.

Read more 👉 https://lttr.ai/AtNvm

07/13/2026

As a Squarespace SEO expert, I have all kinds of Squarespace SEO hacks up my sleeve and I share a lot of them in my course, aptly named Squarespace SEO Hacks.

Read more 👉 https://lttr.ai/AtGux

07/13/2026

If you have a Google Business Profile (formerly known as Google My Business), I wanted to share some important information with you.

Read more 👉 https://lttr.ai/AtE3Y

07/12/2026

What marketing feels easy?

Read more 👉 https://lttr.ai/AtEjJ

Think marketing is hard? I break down how to start marketing your business with four simple prompts.

06/22/2026

Thinking about building a marketing and business strategy?

Read more 👉 https://lttr.ai/AsYW6

Thinking about how to build a strategy, whether it's in marketing, sales, or your entire business? Not so fast! Your first stop is tackling these three challenges.

06/21/2026

If a project feels fun, it genuinely feels less like work, especially if it pushes you slightly outside your comfort zone.

Read more 👉 https://lttr.ai/AsXIk

05/23/2026

Anxious about how AI is rewriting the rules of the internet? You aren't alone.
Between AI Overviews and the constant chatter about “GEO," it feels like the goalposts for getting your business found online are constantly moving.

Well, Google just did something incredibly helpful: they published an official Optimizing for Generative AI Search guide.

I’ve spent the last few days dissecting it, and here is the big takeaway.

The short version: If you’ve been worried you need to learn a highly technical language to survive AI search, take a deep breath.

(Yes, this heavily validates what I’ve been saying for two years. I'm absolutely patting myself on the back!)

Google explicitly states they do not want you to use gimmicky AI hacks. You don’t need to break content into weird "chunks," install special llms.txt files, or rewrite your copy for a robot.

Instead, they say the #1 way to win in AI search is to create unique, non-commodity content.

Commodity content is the recycled, surface-level information that anyone—or any basic AI prompt—can generate. Think bland "7 Quick Tips" posts with zero real-world depth.

To stand out, Google is looking for a unique point of view, real expert experience, and original insight.

In other words: they want your human authority.

The systems are evolving to reward the exact expertise you already possess. But you have to know how to structure and signal that authority so the bots can find it.

This is exactly what we are doing inside the Summer of SEO group strategy program.

From June through August, we are setting up your website to be an authoritative powerhouse. We’ll build a clear technical structure, optimize core pages, and map out a content strategy built on real depth—the exact foundations Google’s new guide tells us to focus on.

We start live implementation work soon.
Because this is a hands-on intensive where I personally give you feedback, spots are strictly limited. Registration closes June 3, or when the cohort fills.

Ready to transition your site from an outdated keyword puzzle into a future-proof lead machine? Now is the time.

Click the link in my bio to join the Summer of SEO cohort.

04/17/2026

Thinking about building a marketing and business strategy?

Read more 👉 https://lttr.ai/AqO5r

04/15/2026

Squarespace SEO Hack #1: Create a rich, descriptive footer “blurb.”

Read more 👉 https://lttr.ai/AqI0U

04/15/2026

Ultimately, good FAQs and a solid about page are something your website should have anyway, so you're just being a savvy business owner by taking these steps!

Read more 👉 https://lttr.ai/AqImj

Did your Google Business Profile lose its Q&As? Here's why and how to mitigate this change.