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Red Door Designs Business owners often find marketing to be overwhelming. My 7 step StoryBrand process makes it seamless. Branding Agency, Graphic Design, Web Design

Up-level your brand and website and increase your revenue.

Fareedah Shaheed had been doing her work for about 10 years before most of the people around her knew why she started.At...
10/13/2026

Fareedah Shaheed had been doing her work for about 10 years before most of the people around her knew why she started.

At a conference this April, the speaker asked the room if anyone knew why Fareedah does what she does. Nobody did. So she told them she was groomed online as a kid, and that's why she now helps parents protect their kids from online predators. People were shocked, and then they asked why she never talks about it, since it's the reason she cares so much. Fareedah says owning that story has changed her business more than she can put into words.

On Episode 90 of From Click to Client, we talk about how to use a hard story in your business without oversharing, why your first step is figuring out what you're afraid of, and what to think about before you post your kids online.

If there's a part of your story you've kept out of your marketing, this one's for you. πŸ’›

🎧 Full episode: https://go.reddoorstories.com/brand-story-youre-afraid-to-tell

10/13/2026

Don't talk to strangers. Don't send pictures. Don't spend so much time online.

Fareedah Shaheed heard every one of those rules growing up, and she broke every single one. Her parents had no idea she was living a double life online.

Today she's a Forbes 30 Under 30 internet safety expert, and her story is a big reason why rules alone aren't enough.

Full conversation with Fareedah Shaheed is live on Episode 90 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://go.reddoorstories.com/brand-story-youre-afraid-to-tell

10/12/2026

A reminder for today: you're the boss, and this is your business.

You don't have to buy into all the common marketing advice out there. Every business is different, and it can be really helpful to have a thought partner.

Full conversation with Jaime Smoody is live on Episode 89 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

10/11/2026

Your message needs clarity, but that clarity doesn't have to come from a niche.

When you're clear on your offer, your process, and the end result you provide, you can serve a wide variety of people.

Full conversation with Jaime Smoody is live on Episode 89 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

10/10/2026

My solo episodes kept moving from Monday to Tuesday to Wednesday. So I asked myself what other ways I could deliver that teaching without it being a solo episode.

Jaime and I chat all the time. What if this was just a fun thing I get to look forward to?

That's how this Q&A came to be.

Full conversation with Jaime Smoody is live on Episode 89 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

10/09/2026

Telling the truth about your own work usually takes someone from the outside. Sara named that in a recent client conversation and said she was surprised by it herself.

She has good collaborators already. What she could not do alone was cut through years of her own drafts and find the parts that were true. Her phrase for it was slicing through the fodder.

That is most of what message development is. The right words are usually already there, and somebody has to be far enough outside your business to spot them.

If you have been circling your own messaging for a while, that is a good sign you need another set of eyes. https://www.reddoorstories.com/

10/09/2026

When you post on Instagram, it only reaches about 4% of your followers. On Facebook, it's closer to 1 to 3%.

Those are people who chose to follow you.

If social media is working for you, keep going. If it isn't, there are other ways to grow your business.

Full conversation with Jaime Smoody is live on Episode 89 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

10/08/2026

Do you really need to pick a niche? I talk about this on nearly every call, and my answer is no.

A niche is helpful. It makes your business easier to market. But about 95% of the clients I work with serve two types of people, sometimes three.

Full conversation with Jaime Smoody is live on Episode 89 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

10/07/2026

Jaime's AI to-do list handed her a task this morning, and she told it, "Claude, no. This isn't in alignment today. Skip it."

She started paying attention to how she felt about her tasks a year and a half to two years ago, and things got a lot easier.

Skipping a task doesn't mean dropping it forever. It means staying in a place where you can keep making good decisions.

Full conversation with Jaime Smoody is live on Episode 89 of the From Click to Client Podcast. 🎧

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

Do I really need to pick a niche? I hear some version of that question on nearly every call, and my answer surprises peo...
10/06/2026

Do I really need to pick a niche? I hear some version of that question on nearly every call, and my answer surprises people: no.

A niche can make your business easier to market. But about 95% of the clients I work with serve two types of people, sometimes three. Forcing yourself into one can paint you into a corner.

What works better is finding where your audiences overlap. When we look under the hood of your story, we usually find shared struggles, wants, and needs. Your homepage leans into those, so everyone feels seen without needing a separate page for each group.

The rest of the clarity comes from your offer, your process, and the result you deliver. I just finished working with a natural supplement company in the UK, way outside my usual clients, and it worked because the offer was exactly what she needed.

Jaime Smoody turned the tables on me for Episode 89 of From Click to Client and asked the questions we hear most. So fun. 😊

🎧 Full episode: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche

Address

949 NW Overton
Portland, OR
97209

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15038885050

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