10/13/2026
Fareedah Shaheed had been doing her work for about 10 years before most of the people around her knew why she started.
At a conference this April, the speaker asked the room if anyone knew why Fareedah does what she does. Nobody did. So she told them she was groomed online as a kid, and that's why she now helps parents protect their kids from online predators. People were shocked, and then they asked why she never talks about it, since it's the reason she cares so much. Fareedah says owning that story has changed her business more than she can put into words.
On Episode 90 of From Click to Client, we talk about how to use a hard story in your business without oversharing, why your first step is figuring out what you're afraid of, and what to think about before you post your kids online.
If there's a part of your story you've kept out of your marketing, this one's for you. π
π§ Full episode: https://go.reddoorstories.com/brand-story-youre-afraid-to-tell