10/06/2026
In faith-based marketing we often tie success to donor numbers and flashy metrics. But chasing clicks can blind you to the real psychological battlefield. I got into this with Jim Tracy on The Grampion, diving into how every campaign starts in the mind.
Marketing and conversion are rooted in cognitive behavior, how we think, speak, and feel. I’ve been mapping toxic motivators through four tools that I call FLAP: fear, lust, anger, pride. Hoarding resources signals fear, instant wins reveal lust.
The ideas we explored in this podcast reshaped how I design every strategy. Give it a listen here: https://youtu.be/i8ANjfd122c?si=PGIRIj8JKYENIZQd