01/14/2026
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝗱.
𝗜𝘁’𝘀 𝗮𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝗳𝘂𝘁𝘂𝗿𝗲 𝘀𝗮𝗹𝗲𝘀.
At the Build It to Sell It Conference, Josh Davis, CRO of Mail Shark, was asked a simple but important question during a marketing panel:
𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝘀𝗶𝗻𝗴𝗹𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗮𝗰𝘁𝗶𝗼𝗻 𝗮 𝘁𝗿𝗮𝗱𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝘁𝗼 𝘄𝗶𝗻 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 2026?
His answer was straightforward: treat marketing like an investment and put a real marketing plan on paper.
For many trades businesses, that’s where a fractional CMO becomes one of the smartest investments an owner can make, especially when a full-time executive isn’t the right move yet.
The right fractional CMO brings strategy, accountability, and clarity, replacing guesswork and reactive decision making.
In this article, Josh is joined by Sosa Rossell of High Caliber Marketing Solutions who shares how to find the right fractional CMO, how a fractional CMO helps trades businesses scale, and what to look for to ensure the right fit.
Read the full article here:
https://www.themailshark.com/resources/blog/marketing-your-investment-in-future-sales/
Learn more about High Caliber Marketing Solutions:
Website: https://highcalibermarketingsolutions.com/
Facebook: https://www.facebook.com/HighCaliberMarketingSolutions
Instagram: https://www.instagram.com/highcaliberms/
At Mail Shark, we partner with trades businesses to acquire and retain more customers through data driven, hyper targeted direct mail marketing.
