04/17/2026
Recently, ImagiCorps worked with BeCore to bring the Alaska Airlines House to life at Coachella 2026. This event activation blends surreal creativity with interactive experiences for guests to engage in photo opportunities, chances to win prizes, and enjoy snacks.
As guests approach, they pass through an entry portal equipped with a 26-channel DMX-controlled LED facade. They then venture on to immerse themselves in the fun, vivid atmosphere, surrounded by imagery of the sky and custom display elements representing cities from around the world.
Features include a tilted London-style telephone booth that appears to be melting, a paper lantern large enough to walk through, a colosseum facade, and Tokyo inspired telephone poles—we fabricated these custom elements and more, each designed to transport guests to different destinations.
Not only are there various photo opportunities, but guests also have a chance to win prizes from a custom prize box containing floating ping pong orbs. We also enhanced the exterior and interior by including a variety of LED lighting accents, to compliment the mood of the environment.
Our team at ImagiCorps provided project management, engineering, printing, fabrication, deployment, and installation.
The Alaska Airlines House was active during the first weekend of Coachella, and will remain up for the second weekend of Coachella, as well as Stagecoach.
