08/31/2026
The person taking nine months to approve your six-figure software contract bought a loaf pan from the couch last night in under nine minutes.
What gives? Same brain, same instincts, same checkboxes. Different circumstances, for sure, but a very similar process.
B2B and B2C get treated as separate crafts, even though most of what separates them is procedural. Draw the Venn diagram and the middle is wider than either side wants to admit.
Our new post covers what transfers between the two approaches, one funnel stage at a time: https://noblestudios.com/b2b/b2b-vs-b2c-marketing/