RadCraft

02/10/2026

Malting professionals are invited to SEO For Maltsters! This workshop in our hashtag series is designed to help you sell more malt via website optimization!

What you'll get out of this live discussion:

🌾 SEO basics from keywords to meta tagging
🌾 Strategies for developing owned and earned media content that improves search performance
🌾 Best metrics to track along the way

Sign up here! 👇
https://lnkd.in/gjHk-Z2z

02/05/2026

This new offering is a long-time coming, developed in response to all of your inquiries!

DIY your PR strategy without the big agency budget. Increase visibility, credibility, and ultimately sales. Join our summer Group PR Coaching cohort at the most affordable rate by February 17!

June 4 - July 9 | Starting at $750 RadCraft Group PR Coaching Register Small businesses who engage with media and influencers can significantly broaden their sales and marketing reach, but often they don’t know where to start. Or they haven’t started because they think it’s too expensive. If w...

10/11/2025

08/23/2025

Our 'Pilsner Is For Perfectionists' shirts are here, but they won't last long.

, get yours while supplies last! All proceeds go toward rebuilding breweries impacted by Hurricane Helene.

This RadCraft tee was designed with as much punctiliousness as lager brewers apply to their Pilsner recipes— systematically tweaking one component at a time until it was just right. This super soft shirt also sports a custom RadCraft hem tag. Sizes are unisex.

05/14/2025

This tee was designed with as much punctiliousness as lager brewers apply to their Pilsner recipes— systematically tweaking one component at a time until it was just right.

Order yours to support relief via the North Carolina Craft Brewers Guild Foundation. We appreciate your support in helping rebuild!

This RadCraft tee was designed with as much punctiliousness as lager brewers apply to their Pilsner recipes— systematically tweaking one component at a time until it was just right. This super soft shirt also sports a custom RadCraft hem tag. Sizes are unisex.PRE-ORDER your tee by May 10, 2025!

03/27/2025

Our lineup is live for 2025!

First up: Mastering The Brewery Year In Review

Join RadCraft Founder Emily Hutto and prolific beverage journalist Kate Bernot to learn about the value of recapping the past year's metrics and milestones, and how to use it as a tool for boosting your brewery's social currency.

We'll cover the construction, analysis, and publishing of a brewery year in review to be used as a strategy and storytelling tool for brewery sales and marketing professionals.

Sign up in this link— we hope to see you there!

Friday, May 16 @ 12pm MTOur series continues with a workshop on the brewery year in review as a tool for boosting your brewery's social currency.Recapping metrics from the prior year isn't just a best practice for accountants. This workshop will dive into the construction,....

02/20/2025

Very excited to offer Digital Marketing For Craft Breweries via UC Davis Continuing and Professional Education with Not Your Hobby Marketing Solutions beginning March 17! KCRA 3 has the details.

A new program at UC Davis is showing prospective brewing companies how to market their beer and craft the perfect pitch.

01/31/2025

One of the few constants of this dynamic craft beer industry is camaraderie. This sense of community is especially strong in Southern California, and we’re honored to have a front row seat to it here as brewers nominate their picks for the 2025 San Diego Beer News Awards Hoppy Beer - Non-IPA category.

(Proud returning category sponsors here! 🙋🏻‍♀️)

It’s enlivening to see y’all sharing such kind words about each other’s beers!

Last year’s winner, Burgeon Beer Company Carlsbad Crush, is nominated over and over again— and for good reason.

Carlsbad Crush is clean drinking, refreshing, and bursting with Mosaic hops that transport us to the tropics. This banger was brewed with the goal to express the full flavors and mouthfeel of West Coast hoppy ales with a sessionable ABV… Nailed it!

Cheers to our new friends at Burgeon, and thank you to the San Diego Beer News team for their friendship and collaboration over the years. Long live the classic Pale Ale!

11/30/2024

EVERYTHING in our web shop is on sale, and now through the end of the year we’re donating $5 from each sale to the NC Craft Brewers Foundation to help rebuild communities impacted by Tropical Storm Helene.

Happy Holidays y'all! Thanks for the support.

https://radcraft-667334.square.site/

11/15/2024

A favorite day on the job captured. 📸

A late summer Friday in 2023 when we recorded Episode 5 of the RadCraft Industry Relief podcast with Kristen Langton Muraro… and we both brought each other flowers.

We’re proud to report that the North American Guild of Beer Writers gave our podcast an honorable mention in the Podcast category of their 2024 awards. What an honor for our scrappy little project!

Big thanks to the Guild and the judges, and to everyone out there who has listened to RadCraft Industry Relief. We’re flattered to receive this recognition from our peers in craft beverage storytelling.

Cheers y’all! 🎙️🍻💐

11/07/2024

𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 𝙏𝙝𝙖𝙩 𝙎𝙚𝙡𝙡𝙨 𝙈𝙤𝙧𝙚 𝘽𝙚𝙚𝙧 with Not Your Hobby Marketing Solutions is next week! It’s our last virtual workshop of 2024!⁠

Julie Rhodes, a returning guest, will share digital marketing automation tools and best practices that can support your sales funnel on Friday, November 15 at noon Mountain.

With more than 20 years of experience in the food and beverage industry, Julie is an expert in beverage sales, digital marketing, distributor management, and business strategy. As the owner of Not Your Hobby Marketing Solutions, she provides fractional consulting services for small and medium-sized craft beverage companies, teaching them to work smarter, not harder. A freelance business journalist, public speaker, and 2023 Brewers Association (BA) Mentor of the Year, Julie also serves on the BA’s DEI Committee and instructs in craft beer business programs at multiple universities.

We hope to see you next week!

10/13/2024

Earlier this year, I (Em Hutto) gathered with Riverbend Malt House and several of their brewery customers to learn more about small grains agriculture from the experts managing the land, which include the barley and wheat fields, at Biltmore in Asheville. It was thrilling to see brewers gathered ‘round, entranced by the grain stocks in the wind (swipe to see ‘em), asking thoughtful questions while they connected the dots to their brewhouses.

As I type, much of Western North Carolina and Eastern Tennessee are in disaster response mode, reacting to the catastrophic destruction of . The North Carolina Craft Brewers Guild has enacted several flood relief initiatives, including the campaign. Dssolvr has launched .calling.beer to support the NC Craft Brewers Guild as well.

If you have the capacity to support from afar with a beer for your neighbors, a relief donation, or even a social media share about how others can help— I encourage you to do so. I especially endorse brewing your next beer with Riverbend malt so that your dollars directly support farmers across the Southeast ~ the agricultural backbone of the craft beer community in the impacted area.

If you’re working on a relief effort and want our help promoting it, do not hesitate to send us a DM or shoot me an email.

Rising tides, y’all. Much love. 🌾