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I’m trying to get better at not waiting for vacations, milestones, weekends or some future version of my life to enjoy i...
09/04/2026

I’m trying to get better at not waiting for vacations, milestones, weekends or some future version of my life to enjoy it. Sometimes romanticizing your life is literally just deciding that an ordinary day deserves to feel a little special too. 🥹

Fresh PJs after a shower, making my coffee unnecessarily delicious, going to brunch in the middle of a workday just because we can, ordering the sweet treat, wearing the bright color, cuddling my dogs on the couch… ✨

None of it is groundbreaking, but I’ve realized how easy it is to rush through the exact moments that eventually become the life you look back on. How do you romanticize your life? 🌷

Help me find my fiancé his better half, cofounder edition 😂🧠Shane is a technical founder + builder whose brain lives som...
09/03/2026

Help me find my fiancé his better half, cofounder edition 😂🧠

Shane is a technical founder + builder whose brain lives somewhere between AI engineering, data science, product development and R&D. Give him a problem and he’ll disappear into a cave and come back with an app, product or system that solves it, but the whole point of finding the right cofounder isn’t finding another Shane, it’s finding the person whose strengths pick up where his leave off.

We’re looking for the GTM / business brain who understands how to take something genuinely good from 0 → 1 and then actually get it in front of the right people, validate it, sell it and scale it. Someone who can basically say, “I’ve got this part, go work on your next idea.” 😂

So once again, I’m outsourcing this search to the internet because apparently LinkedIn is not enough. If someone immediately came to mind while watching this, TAG THEM. 👀👇

09/02/2026

If you’re only posting your Reel once, you might be giving up on a piece of content before you’ve actually tested its best-performing version. 👀

I’ve been using variation testing in performance creative since 2018, usually delivering ads to clients in sets of three, because sometimes the difference between the version that gets ignored and the one that performs isn’t a completely different concept, it’s literally a different hook, opening moment, headline or edit. Somehow it took me until recently to realize I should be applying the exact same creative testing strategy to my organic content, because instead of filming three different Reels, I can take one finished video and ask myself where else this conversation could have started.

That’s exactly what I’m testing here. I’ll take a longer Reel I’ve already edited, find another moment 20, 40 or even 60+ seconds into the video that could work as the beginning, cut everything before it, add a new headline and post it again. Same recording, same content, no additional filming, I’m just giving a different part of the video the opportunity to be the hook.

And yes, this Reel is another variation of the exact test I’m talking about 😂 I’m giving each version 72 hours and then I’ll share which one performed best, because I want to see how the creative testing principles I’ve used for years in paid social translate to Instagram Reels and organic content.

Also, still NO Trial Reels because they apparently have a personal vendetta against me and I don’t think I’ve ever gotten one past 100 views 🙃 If yours are also trapped in 100-view jail, PLEASE tell me because apparently I’m not the only one.

Before you assume a Reel didn’t work, go back into the edit and ask yourself where else the video could have started, because sometimes you don’t need another content idea or another filming day. Your strongest hook might already be hiding inside the content you made, you just haven’t given it the chance to be first. ✂️📈

08/30/2026

Part 2 was posted yesterday ✨⛳️🫪🏌️‍♀️ but I’m pulling this specific piece back out because it came at the tail end of a longer video, not nearly as many people saw it, and IMO it might be the most important part of the entire conversation.

Women, neurodivergent people, people of color and anyone whose perspective sits outside the dominant voice in the room are often VERY familiar with being labeled “difficult,” told they need to be “more collaborative” or given the cold shoulder after pushing back, asking uncomfortable questions or challenging someone with more organizational power.

And this experience is FAR too common on creative teams, because one of the worst things that can happen to a creative organization isn’t disagreement. It’s when talented people learn through experience that staying quiet is safer than speaking up.

So when everyone asks, “How did nobody say something?” maybe we should also be asking: what happens inside an organization that makes people stop saying something? 👀

Part 2 was posted yesterday if you missed it.

08/29/2026

Chuck Bennington I am sorry for your loss. Your video showed up on my feed today and it felt like it was the final sign I needed to publicly own and share the FULL picture of what these last 8-12 months have looked like as a sole income provider & someone who is financially supporting others outside of the home. Sharing just the highlight reel isn’t a fair representation for anyone. So here’s what life’s been like lately…

08/28/2026

It’s giving ✨ intentional rage bait ✨ OR some serious organizational incompetence 😂 And this isn’t limited to the Good Good x Callaway PR nightmare, because SO many brands are guilty of the exact same thing.

Part 1 was about the sheer number of people an idea like this typically has to pass through before it ever reaches the public. Part 2 is where I want to talk about what I think is even more likely: someone probably DID flag it. And if this wasn’t intentional rage bait, the person who recognized the problem either wasn’t in a position of power to kill it, or they raised the concern to someone who was and their feedback wasn’t respected because of where they sat in the organization(s).

But the easiest thing for me to call bu****it on as a Creative Director is the idea that Good Good simply had complete creative control and Callaway was somehow a passive participant. That’s not how a collaboration of this scale works. Creative control and brand approval are two completely different things, and Callaway still chose to attach its name, product, audience, and reputation to the final creative.

Whether this was intentional rage bait or a spectacular failure of creative oversight, both brands are complicit. The more interesting question is how many people saw the problem before it went live and either couldn’t stop it or chose not to.

08/28/2026

Why MEEE Instagram (jk I love edits sm its the best, so superior, please don’t punish me again) 😭

08/27/2026

As a Creative Director, when I see a bad ad make it through the entire creative process, the original idea is actually the least interesting part to me. 😂

Ad creative doesn’t magically go from someone’s brain to your feed. A concept like the Good Good x Callaway ad likely moved through some combination of scripting, brand review, production, editing, internal and partner reviews, revisions, marketing, leadership, legal, and eventually publishing, with TWO brands creating even more opportunities to question what was being communicated.

We obviously don’t know what Good Good + Callaway’s internal creative approval process looked like or how many people approved it, so I’m not interested in pretending we know who’s to blame. As a Creative Director, I’m much more interested in how many opportunities a bad creative idea had to die before someone clicked post.

And before we assume nobody on either creative or marketing team raised concerns along the way, what if someone DID and the room moved forward anyway? 👀

That’s Part 2: creative dissent, hierarchy, and what actually happens when someone in the room says, “I don’t think we should do this.”

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