Performcb

09/01/2026

Your ninth impression to the same person isn't reach. It's a refund you're not getting.

Paid search and social find the customers they can find, then keep charging you to find them again. The Outcome Engine goes where they can't, and only counts a win when a real customer shows up.

See where your channels stop and growth starts: https://www.performcb.com/content-hub/the-incremental-acquisition-channel-paid-search-and-social-cant-reach/?utm_source=facebook&utm_medium=social&utm_campaign=the-incremental-acquisition-channel-paid-search-and-social-cant-reach/

Your paid search and social can't reach every customer. See how Perform[cb]'s Outcome Engine opens an incremental acquisition channel for net-new growth.

08/31/2026

Raising bids on "roof repair near me" buys more competition, not more customers.

We unpacked how to build demand earlier: https://www.businessofapps.com/insights/how-home-services-brands-win-customers-before-they-ever-search-on-google/

Home services marketers do not need another lecture on paid search. You know why it works. When a homeowner searches “roof repair near me,” “new HVAC system cost,” or “solar installation quote,” intent is already on the table. But, by the time a homeowner hits Google, the auction is pack...

08/27/2026

CPA is not a channel. It's a readiness test.

Pass it, and you unlock demand your current channels can't reach. Fail it, and it exposes every gap in your funnel immediately. Find out which side you're on: https://www.performcb.com/content-hub/cpa-marketing-for-brands/?utm_source=facebook&utm_medium=social&utm_campaign=cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/

Thinking about CPA marketing for your brand? Ask these 5 questions first to see if your tracking, targets, and funnel are ready to scale profitably.

08/26/2026

Your existing channels have a ceiling. A new one doesn't have to disrupt them to break it. A leading ticket marketplace added card-linked offers alongside what was already working and saw ticket sales climb 188.9% in two weeks, with 19.1% higher average order value. See how: https://www.performcb.com/case-studies/study/card-linked-offers-ticket-sales-growth/?utm_source=facebook&utm_medium=social&utm_campaign=card-linked-offers-ticket-sales-growth/

A leading ticket marketplace used a card-linked offer (CLO) program to lift ticket sales 188.9% and raise average order value 19.1% in two weeks. See how.

08/19/2026

Your existing channels are working. Great. But are they finding every customer available to you?

LendingTree uncovered scale their other channels couldn't reach - while staying efficient and not cannibalizing what’s already performing.

That's exactly what the Outcome Engine is built for. Not a replacement - an extension - uncovering incremental opportunities that could drive tomorrow’s growth.

08/17/2026

An install is a download. A first deposit is a customer. Optimizing for the wrong one is how finance UA fails.

When you scale toward funded accounts instead of clicks, your program gets more efficient as it grows.

Our breakdown's live: https://www.businessofapps.com/insights/how-finance-brands-can-scale-customer-acquisition-without-increasing-paid-search-spend/

Finance marketers don’t have a paid search problem. They have a qualification problem – and paid search is the most expensive place to discover it. Google CPCs keep climbing. Meta keeps restricting financial targeting. Audience segments exhaust faster than they replenish. And the real damage sho...

08/14/2026

Chasing volume is expensive. Acquiring the right customer is a strategy.

Walter Long is heading to Contact.io in Denver to connect with brands who are serious about lead quality, compliance, and smarter customer acquisition.

Book time with Walter: https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

08/13/2026

A first deposit proves the user is valuable. It doesn't prove your channel caused them.

Most UA teams measure both with one number - and the gap between those two questions is where budget quietly leaks. The Incrementality Gap breaks down how to separate user value from channel impact, and what a defensible net-new signal looks like.

Full guide: https://www.businessofapps.com/download/the-incrementality-gap-what-most-ua-teams-cant-see/
Short on time? The 5-step framework 👉

08/12/2026

Search doesn't create demand. It charges you rent on demand that already exists.

Pre-search acquisition builds the demand - then lets search close it. Stop overpaying for the last click: https://www.performcb.com/content-hub/home-services-marketing-before-paid-search/?utm_source=facebook&utm_medium=social&utm_campaign=home-services-marketing-before-paid-search/

Reach homeowners before they search for a provider. See how pre-search acquisition lowers CAC, builds demand earlier, and wins more customers.

08/05/2026

Your UA dashboard may have some attribution gaps (respectfully).

Every channel in your mix claims the win, but which one actually drove installs that wouldn’t have happened anyway? This new guide with Business of Apps shares how to find what actually drives verified lift: https://www.businessofapps.com/download/the-incrementality-gap-what-most-ua-teams-cant-see/