Performcb

06/02/2026

Austin, we're coming for you. 🤠 Who’s attending impact iPX next week?

With the Rakuten x impact alliance recently announced, the timing couldn't be better. The partnership economy is evolving fast, and we're showing up ready to lean in, learn, and keep finding new ways to drive results for our clients.

Let’s connect: https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

05/28/2026

Many finance apps pick one: reach a big audience or reach the right user.

The best marketers have stopped choosing. If you're still paying for users who never open your app, there's a better way. Learn the strategy 👉

05/26/2026

Are you scaling customer acquisition - or just recycling existing demand through different attribution paths?

It's a harder question than it sounds. And for a lot of brands, the honest answer is the latter.

We broke down why single-channel acquisition programs eventually plateau - and what the brands scaling efficiently right now are doing differently.

👉 https://www.performcb.com/content-hub/outcome-based-customer-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=outcome-based-customer-acquisition/

Your existing channels aren't showing the full picture. Learn how outcome-based acquisition drives incremental growth.

05/22/2026

Vegas delivered. 🎰 The conversations at MAU made one thing clear: the era of paying for installs and “hoping” for the best is over. App marketers are demanding more - better channels, verified engagement, and growth that holds past day 30.

The Outcome Engine was built for exactly this conversation.

05/21/2026

Regulatory fines are up 417%. Is your growth strategy a liability?

Scaling "fast" isn't the same as scaling "safe". Finance apps are under a microscope, and traditional CPI models often rely on expensive assumptions about user quality. Learn how to scale without the growing pains: https://www.performcb.com/content-hub/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/?utm_source=facebook&utm_medium=social&utm_campaign=cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/

Learn how finance apps can balance growth, user quality, and risk by choosing the right performance model.

05/20/2026

“The future of marketing belongs to companies that can predict outcomes - not just measure them after the fact.”

That's the direction Perform[cb] has been building toward. Today, we're sharing more about what that next chapter looks like - and who’s helping us get there.

We're excited to share the full story behind Yuriy Boykiv's appointment as Executive Chairman and Operating Partner at Beringer Capital, and what it means for the evolution of the Outcome Engine.

Read the full announcement:

Perform[cb] announced appointment of Yuriy Boykiv, Executive Chairman, as company accelerates data-first approach to outcome-based marketing.

05/14/2026

Paying for users who never even open your app? The Outcome Engine can help you fix that - working alongside your current media channels to unlock additional high-intent users on a performance model.

Lock in a meeting with our UA team at MAU - we’re ready to talk growth and increase confidence: https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

05/12/2026

Your install volume is a ceiling, not a floor.👇

For finance apps navigating aggressive growth goals and tighter compliance requirements, knowing how to stack pricing models across campaigns is the difference between programs that plateau and ones that scale.

05/11/2026

Perform[cb]'s affiliate management team is thrilled to announce the launch of the First Lite affiliate program! First Lite is the industry's leading technical hunting apparel brand, built for performance, durability, and conservation. Learn more about the program! https://www.performcb.com/agency/clients/first-lite/?utm_source=facebook&utm_medium=social&utm_campaign=clients/first-lite/

05/06/2026

💸 When budgets tighten, optimizing for the cheapest CPL can do more harm than good. Here’s how to reduce acquisition costs while protecting lead quality: https://www.performcb.com/content-hub/how-insurance-marketers-can-lower-cpl-without-sacrificing-lead-quality/?utm_source=facebook&utm_medium=social&utm_campaign=how-insurance-marketers-can-lower-cpl-without-sacrificing-lead-quality/

Discover how insurance marketers can reduce cost per lead while maintaining quality using performance-driven strategies and optimization.