Performcb

10/15/2026

Attribution is like a group project. Every channel takes credit.

Here are 5 steps to find out which one actually did the work: https://www.performcb.com/content-hub/how-to-run-an-incrementality-test/?utm_source=facebook&utm_medium=social&utm_campaign=how-to-run-an-incrementality-test/

Most UA dashboards overcount. Follow these 5 steps to design an incrementality test that proves which channels drive net-new growth.

10/14/2026

Want more scale without touching what already works? Card commerce may be the channel you haven't tested. It helped a leading ticket marketplace lift ticket sales 188.9% in two weeks and raise AOV 19.1%, all incremental. Your turn to expand the mix.

https://www.performcb.com/case-studies/study/card-linked-offers-ticket-sales-growth/?utm_source=facebook&utm_medium=social&utm_campaign=card-linked-offers-ticket-sales-growth/

A leading ticket marketplace used a card-linked offer (CLO) program to lift ticket sales 188.9% and raise average order value 19.1% in two weeks. See how.

10/12/2026

Everyone else bills you whether it works or not. The risk is all yours.

The Outcome Engine flips that. We only get paid when your outcome does: a funded account, a first purchase, a subscription that sticks. No result, no invoice.

Put the risk on us: https://www.performcb.com/content-hub/the-incremental-acquisition-channel-paid-search-and-social-cant-reach/?utm_source=facebook&utm_medium=social&utm_campaign=the-incremental-acquisition-channel-paid-search-and-social-cant-reach/

Your paid search and social can't reach every customer. See how Perform[cb]'s Outcome Engine opens an incremental acquisition channel for net-new growth.

10/08/2026

Fintech growth should come with proof, not promises.

Meet with our VP of Strategic Partnerships, Walter Long, at Money20/20, October 18-21 in Las Vegas. Walter will be on the ground talking about how the Outcome Engine and the people behind it help finance apps reach customers worth keeping.

Schedule a meeting:
https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

10/07/2026

In 2015, incent meant a coin, an install, and a user gone by lunch.

In 2026, it means a verified down-funnel action you actually chose to pay for. Same word, different channel. Here's what changed: https://www.performcb.com/content-hub/incentivized-traffic-reward-based-user-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=incentivized-traffic-reward-based-user-acquisition/

Modern incentivized traffic pays for verified outcomes, not installs. See how reward-based user acquisition filters fraud and scales qualified mobile users.

10/06/2026

Your dashboard says every channel is working. Incrementality tells you which ones actually are.

A leading fintech app put the question to the test and proved 89% incremental lift on iOS and 97% on Android. See how: https://www.performcb.com/case-studies/study/fintech-app-incrementality-holdout-testing/?utm_source=facebook&utm_medium=social&utm_campaign=fintech-app-incrementality-holdout-testing/

A leading fintech app proved 89% incrementality on iOS and 97% on Android using PSA-style holdout testing. See how it separated real lift from misattribution.

10/01/2026

Anyone can buy a spike in installs. Building a player base that sticks is the real game.

That's what our team talked about at Global Gaming Expo - Las Vegas this week. Thank you to every team that joined the conversation. Until next time, Vegas.

09/30/2026

Sports betting apps are legal in 30+ states and still can't get Google or Meta to run their ads at scale.

Learn how to grow real depositors in the channels the walled gardens can’t reach: https://www.performcb.com/content-hub/sports-betting-user-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=sports-betting-user-acquisition/

Sports betting user acquisition: grow real depositors where Google and Meta restrict betting ads. See how to pay for bettors, not clicks, in 2026.

09/29/2026

A $45 CPL isn't always cheaper than a $90 CPL.

Finance acquisition teams may be optimizing for the wrong metric, and it's costing them funded accounts. Learn which channels actually produce users who fund, activate, and stay: https://www.performcb.com/content-hub/finance-customer-acquisition-beyond-paid-search/?utm_source=facebook&utm_medium=social&utm_campaign=finance-customer-acquisition-beyond-paid-search/

Cheap leads do not fund accounts. See how finance brands scale customer acquisition beyond paid search and optimize toward funded, compliant outcomes.

09/25/2026

There's a difference between acquiring customers and harvesting existing demand.

Most brands doing the latter think they're doing the former. See which one your program is actually built for: https://www.performcb.com/content-hub/outcome-based-customer-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=outcome-based-customer-acquisition/

Your existing channels recycle the same demand. See how outcome-based customer acquisition reaches new buyers and drives truly incremental growth.