True Interactive

08/18/2026

Marketers typically treat views as one of the simplest ways to understand video performance. But a “view” is only useful if you know what it measures. Beginning August 24, YouTube will count a public view as soon as a video starts playing, bringing its approach closer to TikTok and Instagram. As headline numbers become easier to compare across platforms, marketers need to get better at distinguishing exposure from actual attention. Our new article from Tim Colucci explains what YouTube’s new definition means and which measures can provide a fuller picture of performance.
https://trueinteractive.com/blog/youtube-changes-the-value-of-a-view/

08/17/2026

TikTok’s partnerships with FIFA, the NBA, and the WNBA are creating new ways for advertisers to reach fans while they are immersed in the games and conversations they care about. And with TikTok strengthening its performance and measurement tools, brands have more ways to connect all that attention to business results. Our new article from Kaylee Sherman takes a closer look!

TikTok's agreements with leagues like FIFA, the NBA, and WNBA show how the social media platform is turning sports moments into advertising.

08/10/2026

We have been covering the rise of Amazon Ads for years, and the story of their growth is as compelling as ever. Read a new blog article from Tim Colucci to appreciate both the scale and breadth of Amazon Ads today.
https://trueinteractive.com/blog/amazon-is-building-something-much-bigger-than-a-retail-media-network/

08/06/2026

A significant share of marketing AI investment is evaluated on faith, not evidence. Our new article by Mark Smith presents a better way to evalute your marketing AI costs: https://trueinteractive.com/blog/what-cmos-need-to-know-about-ai-costs-and-agency-accountability/

Read this post to understand what CMOs should ask their agencies about their use of AI to ensure accountability.

07/17/2026

Even the king of the streaming industry can have a bad quarter, but you can count on Netflix to shrug off its disappointing earnings report by going full steam ahead with advertising. Read our new article for the lowdown!
https://trueinteractive.com/blog/how-and-why-netflix-is-doubling-down-on-advertising/

Netflix is doubling down on advertising because it needs to maximize the value of its audience engagement. This includes live event ads.

07/09/2026

We are excited to share how we have applied lessons learned from AI to create TrueIntelligence, our proprietary AI platform. It continuously analyzes cross-platform campaign data to help our teams make smarter decisions faster. It’s built into how we work, not sold as an add-on.

In a new article, our Co-Founder and CEO Mark Smith explains why we built TrueIntelligence, what it does, and why our clients get the results, not the bill.

07/08/2026

What does the latest data actually say about X's relationship with advertisers? Read our new article:

Read this post to understand the state of advertiser sentiment with X since Elon Musk bought the platform a few years ago.

06/08/2026

GOOAAALLLL! ⚽ The World Cup is almost upon us, and advertisers are ready with some incredibly exciting brand activations. Our own Tim Colucci just scored a goal of his own with a great article that discusses how brand are capitalizing on this culturally significant event. Over to you, Tim! ⬇️

Read this article to understand the distinct challenges faced by brands who advertise with the FIFA World Cup.

06/02/2026

Google Google has confirmed that the Google Display Network is being folded into Demand Gen, ending standalone Display campaigns and removing your ability as an advertiser to select individual website placements. The migration window runs through 2027, but you should prepare now. Our own Héctor Ariza explains what is changing and actions you should take. ⬇️

Read this post to learn why Google has retired Standalone Display and forced advertisers to transition to Demand Ge.

05/22/2026

Google announced major changes to search at its 2026 I/O event, and our co-founder Mark Smith has published a hot take on what all this means to advertisers!

Read this post to understand how Google is evolving search based on announcements made at Google I/O 2026.