True Interactive

05/22/2026

Google announced major changes to search at its 2026 I/O event, and our co-founder Mark Smith has published a hot take on what all this means to advertisers!

Read this post to understand how Google is evolving search based on announcements made at Google I/O 2026.

05/14/2026

ChatGPT advertising is evolving rapidly, and advertisers should pay attention. As OpenAI rolls out self-serve advertising tools and experiments with sponsored placements inside conversations, the implications go far beyond another digital ad channel.

A new article from Taylor Hart explores what ChatGPT advertising actually looks like, why it matters now, and the opportunities and risks advertisers need to understand as conversational AI becomes part of the media landscape.

Read this post to understand the ways that the ChatGPT ads platform is evolving and how advertisers should respond.

05/12/2026

It is impossible for marketers to ignore Reddit even though Reddit is not for every marketer.

As AI search engines increasingly surface Reddit conversations as trusted answers, the platform is a major force shaping discovery, reputation, and purchase decisions.

Our new article from Bella Groessl explores why 2026 may become a turning point for brands and agencies that still underestimate Reddit’s influence.

Read this post to understand why Reddit is having a moment of renewed appreciation among digital marketers in 2026.

02/17/2026

The way businesses buy and sell advertising for live events is changing. In the latest True Interactive article, Tim Colucci analyzes how the 2026 Winter Olympics have shifted from exclusive sponsorship models to a more open, programmatic future on Peacock, and what that means for the broader live sports advertising landscape. Check it out! ⬇️
https://trueinteractive.com/blog/the-olympics-repriced-nbcs-peacock-strategy-and-the-future-of-live-sports-advertising/

Read this post to learn about how NBC has revised its advertising strategy for the 2026 Winter Olympics, including advertising on Peacock.

02/02/2026

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening control, automation is accelerating, and consumer trust is becoming harder to earn and easier to lose. To make sense of what’s going on, our team has distilled the forces shaping the year ahead into a set of fearless predictions. Here’s what we have to say!

Read this post to learn about True Interactive's take on the big trends shaping the advertising and marketing lanscape in 2026.

01/20/2026

ChatGPT is moving toward advertising, and this raises big questions for brands. What happens when discovery, recommendation, and persuasion collapse into a single conversational interface? In a new article, our Co-Founder Mark Smith break downs what ChatGPT ads could mean to advertisers, and how you should respond:

Read this post to understand how ads on ChatGPT change the way brands show up in conversational AI, and how metrics must evolve.

01/14/2026

Google’s new agentic commerce tools pull product discovery and comparison into the AI itself. Shoppers get recommendations, options, and next steps without moving through traditional search results or brand websites. That changes where and how advertisers appear. Read our article from Héctor Ariza for more insight! ⬇️

https://trueinteractive.com/blog/how-googles-new-agentic-commerce-tools-affect-advertisers/

12/04/2025

AI isn’t just a “nice-to-have” for holiday shopping. It’s becoming the engine steering how people discover, compare and buy gifts. Read our new article from Mark Smith to understand how advertisers are adapting.

Read this post to understand how AI is changing how people shop, how retailers are responding, and implications for advertising.

11/13/2025

YouTube recently rolled out a new measurement tool called Brand Pulse, which is aimed at giving advertisers a more complete view of how your brand shows up across YouTube. Our new article from Jessica Leibfritz digs into Brand Pulse, and she shares questions that advertisers should ask as well as caveats to keep in mind. Thank you, Jessica!
https://trueinteractive.com/blog/assessing-youtubes-brand-pulse/

10/20/2025

The lines between social media and retail are disappearing. When TikTok teams up with Instacart, engagement and commerce merge in real time. Read our new article from Hector Ariza to learn how this partnership opens a new chapter in retail media.

Read this post to learn why the relationship between TikTok and Instacart could be a game changer for retail media.