Innova Marketing

06/22/2026

Our team helped to scoop up the fun for another Ice Cream Days Festival! Thank you for trusting us with all your media needs! Check out the full recap video we produced below.

06/15/2026

Unique to You — KAPPER

A brand story video we created for Kapper, based in Orange City, IA.

03/24/2026

Recently, we received an award from Telly Awards.

They've graciously interviewed Daniel Ketchelos, our founder, about his approach to meaningful filmmaking.

Read the article below to learn more about Daniel's approach to storytelling and our project with HorsePower.

https://www.tellyawards.com/winner-profile/daniel-ketchelos-on-finding-the-stories-that-find-you-back/?utm_source=winner&utm_medium=feature&utm_campaign=daniel_ketchelos&utm_id=partner

Tell us a bit about your organization and what your specialty is in the film and video space. Innova Marketing is a video marketing agency focused on story-first approaches for campaigns. We abandoned the traditional interruption-based video marketing in favor of authentic stories told by real peopl...

03/19/2026

We just wrapped filming a project for the Sodexo Stop Hunger campaign.

We interviewed Kyle, who dedicates his time to helping feed those in need in Mankato, MN.

He is also a chef.

Check out some of the frames below!

02/28/2026

Feeling lost with what type of video is best for your brand? Take our free video strategy quiz to get instant results.

📝 Our free quiz walks through your goals, platforms, and ideal outcomes to provide a framework you can implement. All delivered instantly upon submission.

Stop guessing what will work for your brand and start using a real video strategy.

Take the free quiz: https://innovamarketing.com/insights/free-video-production-quiz/

Feeling lost with starting video production for your brand? Take our free video production quiz to learn where the best place is to begin. Results in 2-minutes.

01/19/2026

One "really good video" might not be the solution you think it is.

Here's why:

Many brands have approached me, stating, "We just need one really good video".

Honestly, I wish we could leverage just one video.

But brand trust is compounded over time, not from just a single post.

That’s why I recommend building out a video strategy system where you have videos for dedicated purposes:

✅ brand building
✅ breaking down complex ideas
✅ or even just keeping your brand top of mind in the feed.

So stop trying to solve all your problems with just one video.

Instead, start building out a dedicated video strategy system to help build brand trust and generate leads.

Follow for more video strategy.

01/14/2026

Here’s I think brand story videos are a powerful tool to build brand authority:

What is a brand story video?
✅ A brand story video is a story-first way to communicate the mission, vision, values, and leadership behind your brand.

✅ The primary goal of a brand story video is to create an emotional connection with your ideal customer.

✅ That connection solidifies your brand in the prospect’s mind and positions your solution as the answer to the problem they’re already trying to solve.

Too many brands focus on the “what” they do instead of the “why” they do it.

Your “why” is the heart behind your brand story video. It’s what separates this strategy from being another sales pitch.

Also, a single brand story video can be repurposed into months of high-performing social and micro content. Endless value.

📩 How are you using brand story videos in your marketing? Comment below, I’d love to hear.

01/13/2026

Most people chase viral views. But, that's probably not what you should do.

It comes down to frequency vs. reach.

Seth Godin outlines the concept of "Frequency vs. Reach" in his book, Permission Marketing.

To sum it up, connecting frequently with a smaller targeted audience is far more effective than reaching a massive, mostly unqualified audience once.

Consistent content created for your ideal audience (frequency) helps you stay top of mind while educating a qualified audience.

And qualified audiences are far more likely to become customers.

"But Dan, don't more views mean more sales?"

Not really. Viral videos are a dime a dozen these days. Everyone has their 15 minutes of fame (more like 1 minute these days, thanks TikTok...).

How You Can Use Frequency
- Start by committing to a realistic content schedule. 3-5x per week is a great place to begin. Test what works, then scale.

- Get clear on your ideal audience. Who is most likely to become a customer, and what content actually helps them?

- Avoid selling in your posts. Sales content rarely performs the way you expect. Lead with value, and your audience will tell you when they're ready to
buy.

How are you using consistency in your content strategy? Hit reply, I'd love to hear.

P.S. Bad content posted frequently is still bad content. Be intentional with your strategy, and never confuse consistency with spam.

12/31/2025

We created a TON in 2025 🚀

A huge thanks to all of our awesome clients who trusted us with their video marketing this year.

We look forward to what’s to come in 2026!

🎆 Happy New Year!