Bloom in Color

06/16/2026

POV: Your fur baby turns 10 and gets a color analysis 🐾🥳🌈

His official results:
💙 Good Boy Season
💙 Blue is his best color
💙 Will sit still for pup cups

Which blue do you like best on my boy, Bo? ⬇️

06/13/2026

Flashback Friday ✈️🇨🇦🌈

This time last year, I was on my way to Canada to train with International Image Institute through their mastery color analysis program.

At the time, I was pregnant with Elle, chasing a dream, and trusting that even if I couldn’t see the whole path ahead, I could take the leap and go for it.

A year later, I’m reflecting on how much can change in 12 months. The baby I carried on that trip is now 9 months old. I’m balancing business and babies, navigating motherhood with two little girls, and building something beautiful and so aligned with what I’m truly passionate about ❤️

I’m so grateful for the education, experiences, connections, and perspective I’ve gained along this colorful journey.

Life will take you through many seasons. Some are exciting, some are uncertain, and some don’t look anything like you imagined. But I’ve learned that confidence isn’t about having everything figured out, it’s about showing up and making it happen even when you don’t.

If you’re waiting for a sign to go after something that’s been on your heart, this is it. Start before you feel ready. Trust your timing. Your path doesn’t have to look like anyone else’s!

I’m grateful for the path that led me to Bloom in Color. Thank you for being a part of my beginning and for all the beautiful humans who have already bloomed in my studio since January 🥹

Here’s to blooming in every season 💐

06/11/2026

My lip color vs not my lip color 💄

Ever tried a lipstick that made you look tired, washed out, or like something just felt off? Chances are the lip color was working against your natural coloring 🙅🏻‍♀️

A small change in lip color can make a surprisingly big difference and that’s where color analysis helps guide you to your best shades 💋

Comment or DM “AUTUMN” and I’ll send you a link to shop autumn lip shades 😘

06/01/2026

So grateful for all the beautiful women I’ve connected with in and outside the studio over the past 5 days 🧡

Today I’m taking a little time to reflect and reset heading into a new month, so it feels like the perfect time to reintroduce myself ☺️

Hi! I’m Samantha, but most people call me Sam. I’m the Founder and Color Analyst of Bloom in Color 💐

This time last year I was solo traveling to Canada for color analysis mastery training with International Image Institute while 26 weeks pregnant 🌈

The dress I’m wearing in this photo is the same one I wore on that trip that I found at an EmBe/Dress for Success clothing fundraiser. It has stretched with me through babies, business, and everything in between, which feels very aligned with this season of life 🫶🏻

I’m a girl mom to a 3 y/o and 8 month old 🎀 and this biz was built through pregnancy, newborn life, and maternity leave before officially launching my studio this past January. My original plans to start sooner shifted, because as many moms know, babies always have their own timeline 😅

I’m a cold brew addict, which is part of why I started offering a free drink with sessions, so clients can treat themselves, too 😉 a TJ Maxx/bargain shopper, and dog mom to a frenchie named Bo who turns 10 this month 🥹🐾

As we head into summer, I am looking forward to lake days, patios, wearing more dresses, family time, and helping more women bloom beautifully 💐

One of my favorite parts of this work is helping women feel more like themselves again in the busy moments of motherhood and life.

I truly believe color can change how you see yourself, not by changing who you are, but by helping you see your natural beauty more clearly and showing up with more confidence.

Thank you for being here and following along on this colorful journey 🌈 I am so happy you’re here!

05/30/2026

Helping you feel more like you again between the moments of motherhood ❤️🌈

Motherhood comes in seasons, and sometimes the smallest things can help women feel more like themselves again. ✨

Bloom in Color is helping moms reconnect with their confidence through personalized color analysis that makes getting dressed feel easier, more intentional, and empowering. From busy mornings to new chapters in life, discovering the colors that naturally complement you can bring simplicity and confidence back into everyday moments.

Written by Samantha Westhoff
Photography by Baya Rae Photography

Read the full article here: https://issuu.com/michelscom/docs/empire6.8_may26/6

05/28/2026

Which “white” works? Cool or warm? 🤔🤍

From big moments like your wedding day to small moments like your favorite basic tee, knowing your best white makes a difference!

❄️ Winter = icy white
🍂 Autumn = eggshell
☁️ Summer = soft white
🌼 Spring = creamy ivory

The right white can brighten your features (and teeth!), smooth your complexion, and make you glow naturally ✨

Why your whites matter! 🥚☁️🐚🥛

05/26/2026

Congratulations, you’re moving to the next level. Your next opponent is… YOU 💛

That’s the advantage of knowing your colors! You stop working against yourself and start showing up as a better version of you.

This video shows the cool colors AI said I was compared to the warm autumn tones I need to work with (not against) my natural coloring 🍂

Stop ⬇️✋

🛑 second-guessing yourself
🛑 dressing against your natural coloring
🛑 forcing what doesn’t align
🛑 trying to make the wrong colors work

Start knowing what actually works for you. Because when you’re in the right palette, you don’t compete with anyone… not even yourself. You just show up better! 🌈