Bloom in Color

Bloom in Color For the season you wear and the one you’re living 💐
2x Certified 16-Season Color Analyst
Helping you find confidence and clarity in your clothing choices!

Book & bloom here: bloomincolorco.com Helping women bloom in every season of life through color and confidence 💐

Helping you feel more like you again between the moments of motherhood ❤️🌈
05/30/2026

Helping you feel more like you again between the moments of motherhood ❤️🌈

Motherhood comes in seasons, and sometimes the smallest things can help women feel more like themselves again. ✨

Bloom in Color is helping moms reconnect with their confidence through personalized color analysis that makes getting dressed feel easier, more intentional, and empowering. From busy mornings to new chapters in life, discovering the colors that naturally complement you can bring simplicity and confidence back into everyday moments.

Written by Samantha Westhoff
Photography by Baya Rae Photography

Read the full article here: https://issuu.com/michelscom/docs/empire6.8_may26/6

05/28/2026

Which “white” works? Cool or warm? 🤔🤍

From big moments like your wedding day to small moments like your favorite basic tee, knowing your best white makes a difference!

❄️ Winter = icy white
🍂 Autumn = eggshell
☁️ Summer = soft white
🌼 Spring = creamy ivory

The right white can brighten your features (and teeth!), smooth your complexion, and make you glow naturally ✨

Why your whites matter! 🥚☁️🐚🥛

05/26/2026

Congratulations, you’re moving to the next level. Your next opponent is… YOU 💛

That’s the advantage of knowing your colors! You stop working against yourself and start showing up as a better version of you.

This video shows the cool colors AI said I was compared to the warm autumn tones I need to work with (not against) my natural coloring 🍂

Stop ⬇️✋

🛑 second-guessing yourself
🛑 dressing against your natural coloring
🛑 forcing what doesn’t align
🛑 trying to make the wrong colors work

Start knowing what actually works for you. Because when you’re in the right palette, you don’t compete with anyone… not even yourself. You just show up better! 🌈

05/21/2026

Warm or cool continued! Does she glow in silver or gold? ✨

PT II of ’s color analysis! 🌈

Silver = cool 🩵
Gold = warm 💛

Is she cool or warm? Guess below! ⬇️ follow for the reveal ❄️🍁🌷☀️

05/21/2026

Let’s guess! Is she cool or warm? 💙💛

When I analyze undertone, I look at the whole picture. Skin first, then hair, and finally the eyes to see how everything interacts with each color drape 🌈

Some shades bring out brightness and life, while others can mute or cast shadows that change how we read someone’s natural features.

It’s not about preference, it’s about harmony ✨

So fun having in the studio today!

Comment what you think below and follow along to see what season she falls in! ❄️🌷🍁☀️

Stunning Light Spring 🌸Did you know that Light Springs are the softest, most delicate of the four Spring palettes? They ...
05/14/2026

Stunning Light Spring 🌸

Did you know that Light Springs are the softest, most delicate of the four Spring palettes? They glow in fresh, airy, softly warm colors.

Best shades: creamy ivory, rose sand, watermelon red, buttercup yellow, minted sage, bluebell tint, and sugar violet 🌷

Best metals: yellow gold + rose gold ✨

Many Light Springs feel caught between Spring and Summer needing warmth, but in a softer, lighter way. If bright colors overwhelm you or Summer colors feel too cool or muted, you may lean neutral-warm 💛

Let’s find your perfect palette. DM or email to book and bloom with me! 💐

“The closet purge has begun and it’s actually fun now instead of a task! It's like I have "permission" to let go. So fre...
05/13/2026

“The closet purge has begun and it’s actually fun now instead of a task! It's like I have "permission" to let go. So freeing!” 🙌🏻

Words I love hearing from clients after their color analysis sessions!

One of the biggest transformations that happens after a session is gaining 'permission to purge,' or letting go of pieces that no longer feel connected to you and creating space for clothing that feels more intentional and confidence-boosting.

And when clients are ready to clean out their closets, I always encourage donating gently used items to EmBe’s Dress for Success program or shopping their closet sale fundraisers (happening this Friday-Saturday!) to shop their season on a budget while supporting women entering or returning to the workforce ❤️

Color analysis isn’t about replacing everything overnight. It’s a gradual process that depends on budget, lifestyle, and other factors. I always offer realistic recommendations, like starting with color changes closest to your face first: tops, jewelry, hair, and makeup 💄

Ready to start your own color journey? Book and bloom with me! 💐

Shop for a cause next week! 🛍️Shop your best colors and build confidence on a budget while giving back to EmBe + Dress f...
05/08/2026

Shop for a cause next week! 🛍️

Shop your best colors and build confidence on a budget while giving back to EmBe + Dress for Success Sioux Falls ❤️

Get ready to shop! The Spring Refresh Your Closet Sale is next week!

Grab your girls and shop guilt-free! Score incredible deals on brand-name women’s clothing, shoes, bags, jewelry, and more—all while empowering women through EmBe’s programs. 100% of proceeds support Women’s Programs at EmBe, focused on workforce development and leadership.

Visit www.embe.org/closet-sale for more details and pricing information!

Interested in volunteering? Visit https://www.signupgenius.com/go/10C0A4DADAB2BA1FC1-63498939-maycloset #/!

Address

3220 W 57th Street, Suite 100B
Sioux Falls, SD
57108

Website

https://shopmy.us/samanthajwesthoff, https://bit.ly/BloomEmailList

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