Image Power Play

Image Power Play LET'S TRANSFORM YOUR IMAGE INTO YOUR MOST POWERFUL ASSET. You will achieve a Return on Image® through expert creative direction in style & personal branding.

Also, I'm an independent personal stylist with J.Hilburn, custom made-to-measure menswear. Sheila A. Anderson often jokes that she was born with a crayon in her hand. She uses her creative eye to provide direction to a person’s overall image and style, aligning the visual elements of their personal brand. Working with entrepreneurs, executives, and keynote speakers, she helps them gain a Return on

Image®. Recently, she added custom made-to-measure menswear to her portfolio of services. Sheila is on a mission to make people visible and memorable. She founded Image Power Play, an image consulting and personal branding company. Through her work, Sheila doesn't just advise on cultivating a powerful image; she enriches lives, ensuring every client she works with is not only seen but remembered. Her background includes professional modeling and over three decades in corporate branding. As a keynote speaker and best-selling author, her book "I.C.U., Breathing Life Back Into Your Personal Brand" was named to C-Suite Network’s Top 100 Best Business Books List. Sheila is a frequent guest on podcasts and local TV shows, and she has been quoted in Business Insider and Fast Company magazine. Sheila has been personally trained by two of only 12 Certified Image Masters in the world. She is a member of the Association of Image Consultants International, serving as Vice President of Marketing for the Chicago Midwest Chapter. A founding member of The C-Suite Network Advisors™, Sheila is an elite advisor to C-level executives and an Executive Leader with The C-Suite Network. She served as esteemed faculty of The C-Suite Network’s Women’s Leadership Council and is currently an esteemed faculty member for The C-Suite Network’s Women’s Coaching and Consulting Council. Additionally, Sheila is a member of the Sales and Marketing Executives of Sioux Falls, where she served as chair of the Marketing Committee and was a monthly speaker for SME of Sioux Falls in 2019. She is serving as the International Vice President of Marketing and Fundraising for Cosmopolitan International, a service club that raises money for diabetes education and research. Growing up in Mobridge, SD, Sheila developed a lifelong love for being on the water, a passion inspired by her childhood on the Missouri River.

Most people don’t think twice about color.They grab what’s in the closet and go.But color is never neutral.I’ve seen it ...
02/24/2026

Most people don’t think twice about color.

They grab what’s in the closet and go.

But color is never neutral.

I’ve seen it over and over again. The right color can steady a room, energize a team, soften a hard conversation, or quietly signal authority before you ever speak.

🔴 Red when you need conviction.
🔵 Blue when trust matters.
⚫️ Black when you need to hold the floor.
🟢 Green when the conversation is about growth.
🟣 Purple when you’re casting vision.

We spend so much time preparing what we’re going to say in meetings, presentations, and high-stakes conversations.

Very few people prepare how they’re going to show up visually.

And yet, that’s the first thing people register.

I created this guide to help you be more intentional with your color choices in professional settings. Feel free to save it, share it, and use it the next time you’re deciding what to wear for something important.

A full closet doesn’t equal a strong style.If you wouldn’t buy it today, it doesn’t deserve space in your closet today.E...
01/29/2026

A full closet doesn’t equal a strong style.

If you wouldn’t buy it today, it doesn’t deserve space in your closet today.
Editing is how great style is built ... one honest question at a time.

Quality over quantity. Always. 🖤

01/28/2026

Innovation is not limited to technology. It includes how you show up, how you are perceived, and how you build trust.

On this episode of Innovation in Compliance, Tom Fox sits down with Sheila Anderson, founder of Image Power Play, to explore why personal branding is a strategic business asset for compliance and business professionals alike. They discuss visibility, credibility, first impressions, and why every professional is the CEO of their own brand.

If you want practical insights on how presence and image directly support professional trust and influence, this episode is for you. 🎧 Listen here:

🔗 Compliance Podcast Network: https://bit.ly/4pXTloQ
🍏 Apple Podcasts: https://bit.ly/4o1Mzii
🎶 Spotify: https://bit.ly/4o0UXhT
▶️ YouTube: https://bit.ly/46Tu89i

Style Lesson: Height Is an Illusion You Can DesignAt 5’3.5” (yes… I’ve officially lost a half inch 😏), I’m even more int...
01/21/2026

Style Lesson: Height Is an Illusion You Can Design

At 5’3.5” (yes… I’ve officially lost a half inch 😏), I’m even more intentional about how I build vertical lines into my outfits. Height isn’t about inches; it’s about proportion, continuity, and where the eye travels.

✨ What’s working here and why it matters:

✅ Monochrome magic: Wearing head-to-toe black creates one uninterrupted visual line. No stops, no breaks = instant length.

✅ High-waisted skirt: The higher the waistline, the longer the leg line appears. This is one of the most powerful illusion tools.

✅ Tights + shoe in the same color family: Black tights with black ankle boots extend the leg instead of chopping it off at the ankle.

✅ Cropped sweater, intentional length: The sweater ends higher on the body, which visually raises the waist and elongates everything below it.

✅ Vertical details: The button placket draws the eye up and down. Subtle, but effective.

✅ A little asymmetry in the stance: One leg forward, weight shifted. Posing matters more than people realize.

💡 The takeaway:
Style isn’t about hiding your height. It’s about owning it strategically. When you understand how the eye reads lines, color, and proportion, you can create presence, confidence, and yes… height.

Below is a piece I wrote as part of my LinkedIn newsletter. I know many of you are not on that platform, so I wanted to ...
01/07/2026

Below is a piece I wrote as part of my LinkedIn newsletter. I know many of you are not on that platform, so I wanted to share it here as well.

I wrote this piece as a reflection on what seasoned leaders come to understand about presence, emotional intelligence, and trust, especially in moments of change.

________________

Early in a career, leadership is often measured by visibility: how quickly you speak, how decisively you move, how clearly you assert value. Over time, seasoned leaders learn something different: influence doesn’t come from filling every space. It comes from knowing which moments require action and which require restraint.

Restraint is often misunderstood as passivity. In reality, it’s one of the most disciplined leadership skills there is.

Seasoned leaders understand that not every change requires commentary. Not every decision needs interpretation. And not every moment calls for presence to be loud. At scale, leadership isn’t measured by activity. It’s measured by judgment.

Restraint is choosing clarity over control. It’s allowing understanding to form before shaping meaning. It’s resisting the urge to perform certainty while others are still processing complexity.

This is where executive presence becomes unmistakable.

People don’t just listen to what you say. They study how you hold yourself when outcomes aren’t yours to define. They notice who stays grounded, who elevates the conversation, and who understands that timing is part of strategy.The iCEO™ mindset is built here.

An iCEO leads their career the same way they would lead a business in transition, with patience, pattern recognition, and a long view. They know that over-explaining erodes authority, while composure compounds it.

Restraint isn’t disengagement. It’s about trusting your judgment, experience, and ability to influence when it matters most. And the leaders who understand this don’t disappear during change. They become the ones others quietly look to for direction.

In moments of change, the most experienced leaders don’t rush to be heard. They are already trusted.

CONNECT WITH ME ON LINKEDIN: https://www.linkedin.com/in/sheilamooreanderson/

📍STYLE TIP: One small tweak. Big visual payoff.Notice the difference?❌ On the LEFT, the sleeve hits right at the hip cre...
01/03/2026

📍STYLE TIP: One small tweak. Big visual payoff.

Notice the difference?

❌ On the LEFT, the sleeve hits right at the hip creating a strong horizontal line that visually widens the body.

✅ On the RIGHT, the sleeve is pushed up, breaking that line and allowing the eye to travel up and down, which instantly creates a longer, leaner look.

Same blazer.
Same jeans.
Different impact.

This is why how you wear something matters just as much as what you wear.

FREE Early Black Friday Download 🎁In 2017, I published ICU: The Comprehensive Guide to Breathing Life Back Into Your Per...
11/18/2025

FREE Early Black Friday Download 🎁

In 2017, I published ICU: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand—a book born from my own evolution in confidence, identity, and visibility.
Today, leaders and professionals across industries are realizing more than ever that people need to know you before they need you.

That’s exactly why I wrote this guide.

From November 17–21, I’m offering the Kindle version FREE on Amazon as an early Black Friday promotion.

If you want to strengthen your clarity, credibility, visibility, and presence, this book is a powerful place to start.

I hope it inspires you to take ownership of your story and step into a more intentional version of yourself.

DOWNLOAD HERE: https://www.amazon.com/I-C-U-Comprehensive.../dp/B077THZF8K

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1500 N Tahoe Trail
Sioux Falls, SD
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