Vectis Marketing

07/09/2026

Was cool to see this win. Enjoyed reverse engineering it from a technical angle.

377% Growth YOY from organic.

I saw this HVAC owner celebrating earlier this week and was impressed with their seo campaign.

I'm not often impressed by someone else's SEO Campaign.

Here is what they are doing right:

1. Fast-loading Webflow Site

2. Address in the footer

3. Dedicated service page per location and per area served. Url structure is /county/city/service

4. 93 good backlinks. 23 of the sites have traffic > 1,000 per month (according to AHREFS)

5. Good Citation network: BBB, Mapquest, Yelp, Manta, Birdeye, Zoominfo, About.me

6. Multiple, unique descriptions on the above

7. One new blog post a week. Each blog post includes "city, state" in the title.

Ultimately, the quality of the backlink profile stood out to me, but it is great to see an agency hitting so many of the right elements.

07/09/2026

377% Growth YOY from organic.

I saw this HVAC owner celebrating earlier this week and was impressed with their seo campaign.

I'm not often impressed by someone else's SEO Campaign.

Here is what they are doing right:

1. Fast-loading Webflow Site

2. Address in the footer

3. Dedicated service page per location and per area served. Url structure is /county/city/service

4. 93 good backlinks. 23 of the sites have traffic > 1,000 per month (according to AHREFS)

5. Good Citation network: BBB, Mapquest, Yelp, Manta, Birdeye, Zoominfo, About.me

6. Multiple, unique descriptions on the above

7. One new blog post a week. Each blog post includes "city, state" in the title.

Ultimately, the quality of the backlink profile stood out to me, but it is great to see an agency hitting so many of the right elements.

07/08/2026

“I Spent $13,600 on SEO and my sales dropped by 93%- should I be worried?”

This poor business owner in one of the Facebook groups has a lot to be worried about.

Here’s what went wrong for this small business owner's SEO Campaign.

1. A site redesign without content re-optimization. No Optimization= no rankings

2. Poor internal link structure. Most of the blog posts are “orphaned” with one or fewer links coming to them.

3. Poor domain authority. No one is talking about this site = Google has no interest

4. AI Slop: This site has hundreds of low-quality, unhelpful blog posts.

The scary thing with SEO is that there is a “wait-and-see” element in the first 60- 90 days.

Google takes time.

However, SEO should not cause a 90% penalty. It should be a steady upswing.

Hoping this guy finds the right team to turn this around for him.

07/03/2026

Proud to be helping our clients win in ominichannel marketing

Plant layout affects labor, cleaning, throughput, contamination risk, and long-term ROI. A smarter flow can make the entire facility easier to run.

07/03/2026

With a 30-minute audit, we can help you identify what is working - and what isn't.

07/02/2026

Most small business owners blow their budgets on:

1. Too many marketing channels
2. Expensive, flashy, untested marketing ideas
3. Marketing agencies that scam them.

I take a different approach.

Focus on one channel. Optimize the heck out of it.

For local small businesses, focused search marketing campaigns almost always offer the highest ROI.

There is one caveat.

Your local agency MUST painstakingly optimize your landing page for 3 different search channels, or it doesn’t work.

- Search Engine Optimization
- Search Ads Optimization
- AI Search Optimization

I am known for taking small businesses from six figures to seven figures, using shoestring marketing budgets.

I have worked with everything from Franchise owners to national brands like Step-N-Pull.

“We've been working with Vectis for about 2.5 years. The results have been far beyond anything that we could have hoped to achieve on our very modest budget.” - DeJong Consulting LLC

I am currently building:

-> Vectis Marketing - Done-For-You marketing at a budget small businesses can afford.

-> BizMarketingSyndicate - bootstrap marketing training for businesses making under $150,000 a year.

Message me if either of these would help you.

(Yes, I tend to lock in and not take my trash out until end of day. 😂)

Most small businesses chase too many marketing channels at once instead of focusing on the one that delivers the highest ROI.

I take a different approach.

For local small businesses, focused search marketing campaigns almost always offer the highest ROI.

I am known for taking small businesses from six figures to seven figures, using shoestring marketing budgets.

I have worked with everything from Franchise owners to national brands like Step-N-Pull.

“We've been working with Vectis for about 2.5 years. The results have been far beyond anything that we could have hoped to achieve on our very modest budget.” - DeJong Consulting LLC

I am currently building:

-> Vectis Marketing - Done-For-You marketing at a budget small businesses can afford.

-> BizMarketingSyndicate - bootstrap marketing training for businesses making under $150,000 a year.

Message me if either of these would help you.

(Yes, I tend to lock in and not take my trash out until end of day. 😂)

07/02/2026

Most small businesses chase too many marketing channels at once instead of focusing on the one that delivers the highest ROI.

I take a different approach.

For local small businesses, focused search marketing campaigns almost always offer the highest ROI.

I am known for taking small businesses from six figures to seven figures, using shoestring marketing budgets.

I have worked with everything from Franchise owners to national brands like Step-N-Pull.

“We've been working with Vectis for about 2.5 years. The results have been far beyond anything that we could have hoped to achieve on our very modest budget.” - DeJong Consulting LLC

I am currently building:

-> Vectis Marketing - Done-For-You marketing at a budget small businesses can afford.

-> BizMarketingSyndicate - bootstrap marketing training for businesses making under $150,000 a year.

Message me if either of these would help you.

(Yes, I tend to lock in and not take my trash out until end of day. 😂)

06/05/2026

This may be controversial... but ChatGPT search is not growing very quickly.

For our Plumbers, HVAC, and Garage Door Clients, leads from ChatGPT are nonexistent.

For our ecom and national brands, we are seeing a trickle of GPT traffic.

But in most cases, it's barely beating Bing, and traffic has not grown since January.

I think it is still important to optimize for the coming AI revolution, but don't do it at the expense of your current sources of traffic.

(Screenshot from one of our Ecom Clients)

06/03/2026

Your Small Business Is Suffocating Because You Don’t Grow It 1 Hour A Day

Here are 18 Action Items To Grow Your Service-Based Business (HVAC, Electrician, Garage Doors, Painting...)

1. Take photos of your team doing work on the first job of the day.
2. Take photos of your work vehicles.
3. Add 1 photo a day to your Google LSA
4. Craft an Offer and put it on NextDoor
5. Use Call Rail or Ring Central to set up call attribution tracking.
6. Take before and after photos.
7. Email past clients and leads once a month.
8. Write a blog post on the most common problem you’ve seen your clients facing this month.
9. Write a blog post highlighting a project you’ve done locally, the challenges, diagnosis and resolution.
10. Shoot 1 Video showing the PROOF of your work quality.
11. Shoot 1 Video on the most common job type you do and title it “Item Repair in City, State.”
12. Drop flyers at 5 businesses to offer your services commercially.
13. Drop donuts and flyers at 5 businesses, offering your services ;)
14. Flesh out your YELP listing with photos and a portfolio
15. Schedule a Weekly Post For Facebook and Instagram.
16. Run a page Likes Campaign
17. Join Your Chamber of Commerce
18. Find one local cause to support that will also give you a backlink to your site.

(obligatory photo of my cool son, working hard)

06/02/2026

I’ve been marketing for small businesses since 2013 (and can I brag about that minor in mathematics?)

Let’s bust a few myths about why your marketing campaign may be underperforming. Here's what I'm seeing from our tests:

❌ Myth #1: AI Is Your Most Important Traffic Source

In 2026, SEO continues to be the #1 or #2 revenue driver for most of our clients that have been in business for more than two years. Google Ads is typically the other major contributor.

Referral business usually ranks third, while Yelp, Bing, and AI-driven traffic tend to account for the last handful of jobs each month.

AI is growing, but for most local service businesses, it is not replacing strong organic rankings or paid search.

❌ Myth #2: Schema Markup Is a Magic Ranking Factor

Many AI and SEO influencers talk endlessly about Schema markup, but rarely provide evidence.

TopSEOFactors has repeatedly measured only a -0.16 correlation between Schema usage and ranking position. That’s an extremely small relationship.

In our own testing, we have not seen meaningful ranking improvements from Schema implementation alone, nor have we found a strong connection between Schema markup and inclusion in AI-generated search results.

❌ Myth #3: Topical Blog Posting Is All You Need

The latest trend is using AI to generate hundreds of keyword ideas and then mass-producing blog content to build “topical authority.”

The problem is that most of this content never earns citations, links, or visibility.

Instead, use tools like LLMLINKS.AI to identify where your competitors are being cited. Then create higher-quality resources that deserve to be referenced in those same places.

What DOES Work?

🟢 A High-Converting Landing Page

When you’re spending money on traffic, every visitor matters.

Your offer should be clear within three seconds. Make it easy for prospects to call, book, or request a quote. Add trust signals, reviews, certifications, and proof for visitors who need reassurance before taking action.

🟢 Sponsoring Local Events

Local recognition drives referrals and word-of-mouth business.

We're also seeing it be a powerful mover for inclusion in AI Overviews and for improvement in Google's SEO rankings. Don’t sleep on local signals.

🟢 Branded Vehicles

This is a weird one, but we are seeing that people often cite the branded vehicles as a reason for converting. Our A/B testing also shows that photos of branded vehicles enhance the Google Ads performance. (AI-Generated photos of branded vehicles hurt performance - at least in our testing.)