Post & Beam Creative

Post & Beam Creative Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Post & Beam Creative, Marketing Agency, 365 Boston Post Road Ste 128, Sudbury, MA.
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Christine George is a Real Estate Marketing and Brand Strategist | Founder of Post & Beam Creative | Host of the Know Like Trust Podcast | Speaker, Contributor, Inman News.

09/03/2026

Most agents build their entire business on one lead source. Mike Heddle built five.

In this week's episode of Know Like Trust for Real Estate, Mike breaks down the five verticals that bring his team 120 to 140 organic leads a month, and the CRM system that makes sure none of them slip through the cracks. Including his "jerk rule" for the 2% of leads that aren't worth your time.

Catch the full episode: https://www.postandbeamcreative.com/post/multiple-income-streams-real-estate

08/06/2026

In this episode of Know Like Trust for Real Estate, I am joined by a former colleague from the b**r business! Jess Lane is with us. She's a brand strategist turned career designer. In this episode, we talk about choosing yourself, finding your unique blueprint, and building a personal brand durable enough to survive any market shift.

Jess shares the psychology behind what actually keeps us motivated, the difference between a real brand and self-promotion, and why real estate agents are uniquely positioned to solve one of the biggest human problems: loneliness.

🎧 Listen to the full episode: https://www.postandbeamcreative.com/post/how-to-build-a-personal-brand-that-survives-any-market

07/09/2026

This week I went back through some of my favorite conversations from this season and pulled seven tips that sorted themselves into the three ideas the pod is named for: know, like, and trust.

Can people find you? Do you sound like someone worth choosing? And does the experience live up to the promise once they are working with you?

Inside you will find experts like Angie Javier, Emily Gertenbach, Scott Coligan, Valerie Alexander, Laura O'Connor, Eric Hunsberger, and Marc Davison.

Check out the full episode here: https://www.postandbeamcreative.com/post/7-best-real-estate-marketing-tips-how-to-get-found-get-chosen-and-build-trust

06/26/2026

Katy Martin, a website developer and brand strategist at Joyful Design Co., joined this week's episode of Know Like Trust. Katy made a case that entirely reframed how I think about websites: content beats color. A plain site with great copy will outperform a stunning site with weak copy every time, because the moment someone lands on your page, they're reading. If your words don't quickly say who you are, who you serve, and where, they leave.

We also covered why photography is your most important investment, what a website is even now that AI answers questions before people click through, and how to read the story hiding in your analytics instead of drowning in numbers.
Listen to the full episode: https://www.postandbeamcreative.com/post/how-to-build-a-real-estate-website-that-converts

Many entrepreneurs give up after one touch. But the client who buys six months from now needs to hear from you consisten...
06/16/2026

Many entrepreneurs give up after one touch. But the client who buys six months from now needs to hear from you consistently between now and then. Email is a powerful way to stay top of mind without being pushy. And like everything we do, it needs to provide value. Open rates won't increase if the content is curated from another source or generated directly by AI. Use your life and business as content to tell a story and relate it back to your reader.

06/12/2026

We built an expense-tracking tool with no app to open. You snap a photo of a receipt, text it, and you're done.

But the decision I'm proudest of is the one that's hardest to scale. We support the platform with a real human behind the AI.

In Episode 140 of Know Like Trust, I sit down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, while we're still in the middle of launching. We talk about where the idea came from, the decision we debated longest, and why "build something you want to run" beats "build something to sell."

Listen to the full episode here: https://www.postandbeamcreative.com/post/how-we-built-bkeeperai-ai-powered-expense-tracking-for-real-estate-agents-solopreneurs

There's a difference between a newsletter that broadcasts and a letter that connects. One says, "Here's what's happening...
06/10/2026

There's a difference between a newsletter that broadcasts and a letter that connects. One says, "Here's what's happening." The other says I've been thinking about you. Your clients don't need more information. They need to feel like you see them. Write to one person. Send to many.

Social media algorithms decide who sees you. Your email list doesn't ask permission; it shows up. Every address on that ...
06/10/2026

Social media algorithms decide who sees you.

Your email list doesn't ask permission; it shows up. Every address on that list is someone who raised their hand and said yes to you.

That's not a lead. It's a relationship.

Address

365 Boston Post Road Ste 128
Sudbury, MA
01776

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16173048140

Website

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