Metro Valley Advertising

Metro Valley Advertising Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Metro Valley Advertising, Advertising agency, 32 Bayard Lane N, Suffern, NY.

08/27/2026

Using multiple platforms to convey a message has been part of my advertising philosophy for my entire career. For many reasons, including that people learn differently.

And for a while, we talked about how to integrate traditional and digital media. The convergence of those media has blurred the lines to where we no longer think in terms of digital and traditional. We just think objective, target audience, tactics.

Television can be broadcast, cable, streaming or online video. But it is still sight, sound and motion. Billboards are digital screens. Radio is podcasts, streaming or over the air. People move between these platforms and never consider if they are digital or traditional.

As marketers, we need to embrace omnichannel marketing. Find the platforms that will build reach, amplify our message and generate leads.

We know that prospects travel a non-linear path to conversion. Use the tactics that will most efficiently move them along that path and forget the labels.

I explain how we do that in my latest blog on the Metro Valley Advertising website: The Convergence of Traditional and Digital Media.

08/13/2026

I enjoy networking. It allows me to socialize, get out of the office if it is a live event, and talk shop. Many businesses have been built on the strength of the referrals generated from networking.

But what happens when referrals stop increasing? Where does growth come from? We all have a referral ceiling. How many events can you attend? How many lunches can you schedule? Eventually, you need to do some work. 😊

How do you break through the referral ceiling? By developing a second growth engine using scalable marketing. Do Not Stop Networking. Just realize its limitations.

A good marketing strategy enhances the referral system you have developed. It allows you to extend your reach to people who you will never meet at an event. And it serves as a reminder to those you have met, keeping you top of mind.

Our latest blog on the Metro Valley Advertising website explains the limitations of referral marketing and how a second growth engine of scalable marketing enhances it.

Then let me know, do you supplement your referral efforts with additional marketing?

08/06/2026

My first lesson in advertising was on Reach and Frequency. You need to reach enough people frequently enough to make advertising effective. However, with digital marketing we have become hyper-focused on hitting the exact target. We just think about precision.

That is not a bad thing per se. But, when an audience becomes too small, where does growth come from?

For many businesses, demand is not predictable. A personal injury firm does not know who will get hurt tomorrow. If they don’t cast a wider net people will not know who they are.

Then there is data, which is critical to media planning and buying. But, collection methods vary among data aggregators who often make assumptions in developing their information. When you stack data sources to become more precise and methodologies conflict, it confuses algorithms and results suffer. I have learned that lesson the hard way.

What is the take-away? Reach creates demand. Precision captures demand. Reach introduces new prospects. Frequency helps them remember you. As frequency increases, we become more precise in our targeting.

The idea is to balance reach and precision and know when to emphasize each. My latest blog on the Metro Valley Advertising website explains this in more detail.

07/30/2026

This billboard in Times Square is arguably my best media buy ever. But it begs the question, what is a good media buy?

From an efficiency perspective, that billboard is amazingly successful. The CPM’s(cost-per-thousands) are crazy low (and dropping by the day) but does that make it effective? I would happily trade low CPM’s for high-quality leads.

The real goal of any media buy is to achieve our client’s goals. In this case, the goal was Awareness – mission accomplished. But for many businesses, the objective is more tangible.

Certainly, the cost of media will impact Return on Investment and Return on Ad Spend but if you don’t reach your target audience and they don’t engage, it is just wasted spend.

This week’s blog on the Metro Valley Advertising website covers the Tsingtao story and some of the processes I use to get the most efficient media buys and also the most effective.

Once you have read the blog let me know if you learned any new media buying tricks.

07/23/2026

Often times companies stop advertising to save money. And while they may in the short run, they also give their competitors an opportunity to poach business. Marketers will pulse or flight campaigns which gives others the time to earn your prospect’s business.

A more effective advertising strategy is an Always-On approach. This does not mean spending more money. It means planning and activating more efficiently.

The customer journey has become more complicated over time. People buy when they are ready, not you.

The advantages of Always-On are numerous. The most important take-away: Always-On improves lead generation.

Read the blog on the Metro Valley Advertising website then let us know if you flight marketing, pulse or are always on.

Getting the right people in the same room is incredibly energizing!Thank you to everyone who joined us for our latest In...
07/22/2026

Getting the right people in the same room is incredibly energizing!

Thank you to everyone who joined us for our latest Injury Sync Long Island event. It was a great evening filled with new introductions, worthwhile conversations, and the kind of connections that matter to businesses.

These events are a team effort. A special thank you to my fellow hosts, Sheremet, Lasher, and Oh. Their time and energy makes building this community possible.

Injury Sync brings together professionals from across the personal injury ecosystem, including:
• Personal Injury Attorneys
• Workers' Compensation Attorneys
• Orthopedists
• Chiropractors
• Physical Therapists

Our goal is to create an environment where trusted relationships can develop naturally. The best referrals often begin with a conversation, not a sales pitch.

If you would like to attend a future Injury Sync event, send me a message. We'd love to have you join us.

07/18/2026

I think about Attribution all the time. Poor attribution can become an expensive mistake that you never see. If you don’t measure correctly, you will always work with bad data. And that means all of your optimizations will be done with false information.

Attribution is essentially giving credit for a conversion. Today’s customer rarely gets to you in a linear fashion. They may learn about you from a video or word-of-mouth. Then they search for you. Next they may read reviews. Then they see a social media ad. And finally, search again and click on a branded keyword.

Who gets the credit? Each platform will claim it did the heavy lifting. Who do you believe?

In our latest blog on the Metro Valley Advertising website, we explain why poor attribution quietly wastes advertising dollars and leads to bad marketing decisions. We also cover attribution models, measurement tools, first-party data, and why your CRM should become your source of truth.

The most important thing to remember, the better your data the better your decision-making will be. And better decisions increase lead generation.
How confident are you that your marketing reports tell the whole story?

07/09/2026

We are often asked, “which advertising channels should we spend more money on?”. The right question is “what job should my next advertising dollar perform?”.

You should treat your marketing budget like an investment fund.

You need to invest where your ad dollars will bring the greatest value. That is the correct mindset whether it is the first advertising dollar or last.

As always, it starts with a solid marketing strategy. Developing a marketing budget that you can sustain is a requirement. Then determine your goals and KPI’s.

An honest appraisal of where your business stands in the marketplace is part of the equation. That will help determine if you invest in Awareness, Engagement or Conversion.

In this week’s blog, on the Metro Valley Advertising website, we cover all of this and more. How to Allocate Your Marketing Budget Across Channels is critical to a business’s success.

Then let us know, do you think of your marketing budget like and investment fund?

07/03/2026

Advertising gets more complicated every year. New platforms emerge, cookies come and go, data gets more refined and human behaviors change. Just having smart creative is not enough to be successful.

Consumers are exposed to marketing on many platforms. There are screens everywhere, from large screens in our living room, to mobile screens in our hands. We have billboards, magazines, mailers and radio as well.

So, how does a prospect learn that we exist and can solve their problem? How do they learn of our expertise and gain trust? What gets them to pick up a phone, fill out a form or walk into a store?

Understanding the customer journey is critical to the success of any advertising campaign. We need to understand the path and deliver the appropriate message at each step.

My latest blog on the Metro Valley Advertising website delves into discovering the routes prospects take and the media that best delivers the message at each stage of the journey.

If you need guidance in discovering your client’s journey or matching media to it, please let us know.

06/25/2026

When businesses are not getting enough leads it is easy to think that increasing budget will increase leads. Certainly, your media vendors will agree. Increased impressions equal increased leads, right?

What if the problem is a flawed strategy? Or your funnel is leaking lead? More budget won’t fix weak creative. If the process is broken increasing ad spend will only waste more money.

In my latest blog I explain how to identify where your advertising is breaking down. How to look at your strategy and see that it is sound. How to test your funnel. And ways to fix your creative.

Before you spend more money examine your process. If your advertising is aligned and optimized increased spend will increase your leads. If it isn’t…..

Read the entire blog on the Metro Valley Advertising website. If you still have questions, call me.

Address

32 Bayard Lane N
Suffern, NY
10901

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(845) 547-2463

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