10/13/2026
The handshake photo on your homepage is also on a few thousand other websites.
People recognize stock photos even when they couldn't tell you how, and they start wondering what else on the page is borrowed. A slightly crooked phone photo of your crew on an actual job does more for trust than a polished stranger in a hard hat.
Swap out three this month:
1️⃣Your homepage banner. Use a real job, your van, your storefront, or your team.
2️⃣Your About page. Put the owner's face on it. Customers want to know who's showing up.
3️⃣Your service pages. A before-and-after from a real project beats any photo you could buy.
Good light and a clean lens are enough. Wipe the phone camera on your shirt first; that alone fixes a lot of bad photos.