06/19/2026
We're holding your hand so gently when we say this: likes are not a strategy.
A like is the end of an action. Someone taps it and moves on. Chasing them pushes you toward posts that are easy to agree with but does not drive curiosity or conversions.
The content that brings in real customers usually gets fewer likes. A post like "3 questions to ask before you hire a plumber" won't go viral. Most people scroll past it. But the one person who needs a plumber this week doesn't just like it, they save it or message you.
So the like count steers you toward the wrong audience and away from the work that converts. You optimize for applause and wonder why the phone stays quiet.
A real strategy starts from a different question. Not "will this get liked," but "will the right person see this and do something." Likes measure approval. Your business runs on action.