All In Practice Growth

10/19/2026

10/19/2026

What if everyone in dentistry had a secret backup plan? At the 2026 Neodent Symposium in Austin, TX, we asked one question: if you weren't in dentistry, what would you be? We got an astronaut, a Green Beret, two NFL hopefuls, a wedding dress shop owner, a DJ, a motel owner, and yes, an astronaut . Turns out the people building the future of implant dentistry are just as interesting outside the operatory. Huge thanks to everyone who played along, and to .us for an unforgettable week.

10/18/2026

What if the smartest implant practices are the ones going all in on AI? At the 2026 Neodent Symposium, “All-In Austin,” the All In Practice Growth team led “The AI-Powered Practice” panel with Dr. Sully Sullivan, Dr. Meena Barsoum and Blake McClellan, then taught “Building Your Brand on Social Media” for implant practices. Huge thanks to Neodent for being forward-thinking enough to put AI and marketing on the main stage right next to full-arch and digital workflows. Between the sessions, the people and the music-icons speakeasy night, this one was a blast. If you place implants, make the next Neodent Symposium a must. You’ll want to be in the room.

10/18/2026

AI won't replace dentists. It'll replace invisible ones.

More patients now ask AI tools who to see, and those tools can only recommend practices they can find: real reviews, real answers, real video of real people.

The dentist patients can see, hear and trust online wins the chair. The one with a stale profile gets skipped.

Be the visible one.
allinpracticegrowth.com

10/17/2026

Anatomy of a 30-second implant video. Steal this structure.

0:00-0:03 Say the fear out loud. "Worried getting an implant will hurt?"
0:03-0:08 Relate before you explain. "Most people feel exactly the same way."
0:08 is where most dental videos lose people, because they switch to a pitch.
0:08-0:20 Answer one question. Show the real room and team.
0:20-0:26 Show the outcome, no guarantees.
0:26-0:30 One CTA. Just one.

Shoot vertical, keep captions on, and a phone is fine.

Featuring a patient? Get signed HIPAA authorization first, and check your state board's ad rules before claiming outcomes.

Want a library of these from one filming day? Book a strategy call at allinpracticegrowth.com

10/16/2026

Same video. Different first 3 seconds. Completely different result.

Before: "Come meet our amazing team!"
After: "3 questions to ask before you get implants."

Before: "We offer clear aligners!"
After: "Can you drink coffee with clear aligners?"

The hook gets the view. The caption gets the booking: keyword and city first, one clear next step, a few relevant hashtags (not 30).

The swap:
Feature becomes fear or question
Office tour becomes patient outcome
"Call us today!" becomes one clear next step

Save this for your next post. Follow for more.

10/16/2026

Every dentist says they're different. This one showed up as the thong-wearing dentist.

Dr. Brady Smith is a dentist, musician, stand-up comic, and philanthropist who's been name-dropped on the Joe Rogan Experience and the Dr. Drew Show. He told us he needed a hype man. We volunteered.

The lesson for every practice owner watching: personality is the marketing. Nobody shares a stock photo.

Full episode on the All In Practice Growth Podcast. Link in bio.

10/15/2026

Your marketing isn't broken. It's in the wrong order.

The Practice Growth Engine:
01 Strategy: plan around your specialty, ideal patient and platforms before a camera comes out
02 Capture: filming days that produce assets for social, YouTube, your website and ads
03 Distribute: every platform managed, without your front desk
04 Amplify: paid ads built from content that's already working

The mistake? Most practices start at 04 and pay to amplify nothing.

Run it in order and it compounds. Save this, and if you want it installed, book a strategy call at allinpracticegrowth.com

10/15/2026

Hear him out before you judge.

When Dr. David Wong () says FATSAC, he's talking about a tunneling procedure he teaches clinicians. Not whatever just went through your head.

Most memorable acronym in periodontics, and it's not close.

Dr. Wong breaks it down on the All In Practice Growth Podcast. Full episode at the link in bio. Tag the periodontist who needs to hear this one.

10/15/2026

Your Google Business Profile is your real homepage. Here's the 10-minute audit. Save this.

Google says local results come down to relevance, distance and prominence. You can't move your building, but you control the other two.

The basics: verified, right primary category, holiday hours, address and phone matching your site, attributes filled in
Proof: real team and office photos, short videos, every service in plain language, booking link tested
Reviews: new ones every month and a personal, HIPAA-safe reply to every one (this is where most practices fail)
AI-ready: same info everywhere, services matching your site, wrong listings fixed

74% only care about reviews from the last 3 months, and 80% are likely to use a business that responds to all of them (BrightLocal, 2026).

Run it every quarter and send it to your office manager.