Information Experts

Information Experts Information Experts, is an award-winning strategic communications firm founded in 1995. We are a na Values: Efficient. Reliable. Business-Focused. Innovative.

Vision: By applying 20 years of experience across the federal and commercial markets, Information Experts is the leader in communications, online learning, and human capital services for organizations that seek maximum efficiency and productivity. Mission: To drive maximum organizational efficiency and productivity in our client's organizations through the creation of compelling and transformative

communications and online learning solutions, and to consistently deliver solutions that result in Customers for Life. Solutions-Focused. Committed to Responsible Flexibility.

What if your IT strategy is costing your business more than you realize? On the latest episode of the Strategy Shift Pod...
08/28/2026

What if your IT strategy is costing your business more than you realize? On the latest episode of the Strategy Shift Podcast, co-hosts Adam Levin and Tom Freedman sit down with Chris Parmigiani, a business leader with 25+ years of experience in strategy, operations, technology, and growth.

They discuss why the traditional “call someone when something breaks” approach to IT no longer works, and why proactive technology management is about much more than cybersecurity.

From protecting productivity and controlling costs to eliminating recurring problems and strengthening cybersecurity. The conversation explores how the right technology strategy and the right technology partner can help business owners spend less time dealing with IT and more time growing their business.

🎙️ Listen to the latest episode of Strategy Shift Podcast:
https://strategyshiftpodcast.com/

07/30/2026

Website or landing page—which one does your business actually need?
It's one of the most common questions we get, and the answer isn't always one or the other.

A landing page is designed to drive one specific action. A website builds credibility and helps visitors learn about your business.

Knowing when to use each can significantly improve your marketing results and lead generation.

Read the full blog: https://informationexperts.com/2026/03/26/landing-page-vs-website-whats-the-difference-and-when-should-you-use-each/

One of the biggest mistakes small business owners make?Waiting until they need money before thinking about funding.On to...
07/23/2026

One of the biggest mistakes small business owners make?

Waiting until they need money before thinking about funding.

On today's episode of the Strategy Shift Podcast, Adam Levin and Tom Freedman sit down with business funding strategist Sue Pantano-Schuster to discuss how business owners can build business credit, choose the right financing options, and avoid costly funding mistakes that can limit growth.

Key takeaways:

• Build business credit before you need it.

• Understand the difference between term loans, lines of credit, and equipment financing.

• Avoid high-cost funding that creates bigger problems down the road.

• Know your numbers before you approach a lender.

One of the best quotes from the episode:

"Get the money before you need it."

Planning ahead gives you more options, better terms, and greater confidence when it's time to grow.

🎧 Watch or listen here: https://strategyshiftpodcast.com/

07/15/2026

Why do some messages inspire action while others get ignored?

Most organizations focus on delivering information. But information alone rarely changes behavior.

To motivate people to act, your message needs to answer three questions:

• What do they need to know?
• How should they feel?
• What do you want them to do next?

That's the foundation of the Know, Feel, Do framework—a simple but powerful approach we use to create communications, marketing, and training that drive real results.

Read the full blog to learn how you can apply it to your organization:

https://informationexperts.com/2024/03/26/understanding-and-influencing-human-behavior-the-power-of-the-know-feel-do-framework/

People problems are often system problems.On the latest episode of Strategy Shift Podcast, Adam Levin and Tom Freedman s...
06/25/2026

People problems are often system problems.

On the latest episode of Strategy Shift Podcast, Adam Levin and Tom Freedman sit down with Jim Camic, Founder of BallaVive Leadership Partners, to discuss how leadership, culture, and the systems behind your people can make or break your business.

If you have employees, this is an episode you won't want to miss.

🎧 Listen now: https://strategyshiftpodcast.com/

A hard truth for small business owners:If your company cannot run without you, you may not own a business. You may own a...
06/02/2026

A hard truth for small business owners:

If your company cannot run without you, you may not own a business. You may own a job.

In this episode of Strategy Shift, Sevana Stone breaks down the financial and operational realities most entrepreneurs avoid until it is too late.

Key takeaways:

• Start with the end in mind

• Know your numbers or risk building something with no value

• Stop confusing revenue with profitability

• Pay yourself properly if you want real valuation

• Bring in specialists before small problems become expensive ones

One of the strongest lines from the episode:

“If you do not know your numbers, you do not know your business.”

This is a must-listen for founders trying to build something that lasts.

https://strategyshiftpodcast.com/

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