Information Experts

Information Experts Information Experts, is an award-winning strategic communications firm founded in 1995. We are a na Values: Efficient. Reliable. Business-Focused. Innovative.

Vision: By applying 20 years of experience across the federal and commercial markets, Information Experts is the leader in communications, online learning, and human capital services for organizations that seek maximum efficiency and productivity. Mission: To drive maximum organizational efficiency and productivity in our client's organizations through the creation of compelling and transformative

communications and online learning solutions, and to consistently deliver solutions that result in Customers for Life. Solutions-Focused. Committed to Responsible Flexibility.

A hard truth for small business owners:If your company cannot run without you, you may not own a business. You may own a...
06/02/2026

A hard truth for small business owners:

If your company cannot run without you, you may not own a business. You may own a job.

In this episode of Strategy Shift, Sevana Stone breaks down the financial and operational realities most entrepreneurs avoid until it is too late.

Key takeaways:

• Start with the end in mind

• Know your numbers or risk building something with no value

• Stop confusing revenue with profitability

• Pay yourself properly if you want real valuation

• Bring in specialists before small problems become expensive ones

One of the strongest lines from the episode:

“If you do not know your numbers, you do not know your business.”

This is a must-listen for founders trying to build something that lasts.

https://strategyshiftpodcast.com/

Most business owners think growth comes from better marketing.This episode challenges that.We sat down with Michelle Arm...
03/30/2026

Most business owners think growth comes from better marketing.

This episode challenges that.

We sat down with Michelle Armato, CEO of Pink Zebra Moving, and unpacked what it really takes to grow in a crowded, high-stress, service-based industry.

A few standout takeaways:

- Customer experience is not a “nice to have,” it is the strategy

- Systems turn good ideas into consistent ex*****on

- Most business still comes from relationships, not ads

- Feedback only matters if you operationalize it

- Trust is built through communication and follow-through

If you are trying to grow your business in 2026, this episode is a reminder that fundamentals still win.

Better experience. Better systems. Better relationships.

Check out this episode and more at https://strategyshiftpodcast.com/

Nonprofits are doing some of the most important work in our communities, but too often they are held back by outdated we...
03/23/2026

Nonprofits are doing some of the most important work in our communities, but too often they are held back by outdated websites, unclear messaging, and disconnected systems.

At Information Experts, we created our Non-Profit Hub and annual support program to help change that.

Each year, we partner with one organization to strengthen their brand, website, and systems so they can grow their impact with clarity and confidence.

Take a look at some of the organizations we’ve supported and learn more about applying for 2026:

https://informationexperts.com/2026/03/18/strategic-support-for-nonprofits-ready-to-grow-their-impact/

Most small business owners are chasing leads the hard way. Cold outreach. Drip campaigns. Endless networking events.In t...
03/05/2026

Most small business owners are chasing leads the hard way. Cold outreach. Drip campaigns. Endless networking events.

In this episode of Strategy Shift, Adam Levin interviews Tom Freedman about a different approach. One built on connections, introductions, and structured reciprocity.

Key ideas from the conversation:
-Referrals close faster and stick longer
- Five strong partners can drive most of your revenue
- Timing matters when asking for introductions
- Personal outreach beats automated spam
- Systems make referrals scalable

If you are heading into 2026 without a defined referral system, this episode is your wake-up call.

Stop chasing squirrels. Build a system that feeds itself.

Visit https://strategyshiftpodcast.com/ to watch the new episode!

🎙️ In Case You Missed It: Strategy Shift PodcastWe sat down with Brett Knopf, CEO of Elite Performance Partners, for a p...
01/22/2026

🎙️ In Case You Missed It: Strategy Shift Podcast

We sat down with Brett Knopf, CEO of Elite Performance Partners, for a powerful conversation on what elite performance really looks like in a small business environment.

We covered:
• Why personal development is the real driver of team performance
• Where most companies get hiring wrong before the first interview
• The risk of chasing “unicorn” sales talent
• How fitness, discipline, and ex*****on show up in business results
• The simple formula Brett shares with leaders who want consistency

This episode is packed with practical, no-nonsense insights, especially if you’re building a team or scaling sales.

🎧 Listen here: https://strategyshiftpodcast.com/

Happy 2026 🎉As the year begins, we are reflecting on a year of growth, new opportunities, and challenges that pushed us ...
01/02/2026

Happy 2026 🎉

As the year begins, we are reflecting on a year of growth, new opportunities, and challenges that pushed us forward.

We are grateful for our clients, partners, and team members who made it possible.

Wishing everyone a successful year ahead from Information Experts.

Happy Holidays from Information Experts.Thank you for trusting us to partner with you on meaningful digital experiences,...
12/24/2025

Happy Holidays from Information Experts.
Thank you for trusting us to partner with you on meaningful digital experiences, strategic communications, and brand growth this year. We are grateful for our community of clients and collaborators, and look forward to creating even more impact together in the year ahead.

Most small business owners see bookkeeping as a chore. But what if it became your secret weapon for growth?On this week’...
12/11/2025

Most small business owners see bookkeeping as a chore. But what if it became your secret weapon for growth?

On this week’s Strategy Shift Podcast, we talk with Calvin Wilder—author of The Financial Operating System and CEO of SmartBooks—about how to turn your numbers into insights, your compliance into clarity, and your financials into a roadmap for success.

From cash flow challenges to the rise of AI in accounting, Calvin shares practical steps every entrepreneur can take to build a business with real value.

🎧 Listen now: https://smpl.is/af2bs

AI is everywhere—but how do small businesses really put it to work?On Episode 10 of the Strategy Shift Podcast, we talk ...
12/01/2025

AI is everywhere—but how do small businesses really put it to work?

On Episode 10 of the Strategy Shift Podcast, we talk with Michael Tanenhaus, CEO of MavenSpire, about cutting through the hype and focusing on what truly matters: business goals, data, and strategy.

From building computers at 13 to helping companies harness AI today, Michael shares practical steps any business can take to get started.

Check out the episode here: https://smpl.is/af2bi

Address

8609 Westwood Center, Suite 110
Tysons Corner, VA
22182

Telephone

+17039298863

Website

Alerts

Be the first to know and let us send you an email when Information Experts posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category