09/02/2026
𝗠𝗼𝗵𝗮𝘄𝗸 𝗩𝗮𝗹𝗹𝗲𝘆 𝗡𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝘀: We are officially less than two weeks away from Early Giving for Mohawk Valley Gives. 🎉
And if you’re a nonprofit participating this year, I want you to remember one thing:
Your campaign does not start when you post the donation link.
Actually, some of the most important work happens before anyone can give.
Right now is the time to help people understand why your campaign matters.
What are you raising money for?
Why does it matter right now?
What will actually change because someone chooses to give?
And most importantly — how can your donor be the *hero* in making that happen?
I see organizations spend so much time worrying about how many social media posts they need, how many emails they should send, or whether they have enough graphics ready.
Those things matter... but none of them replace a clear, compelling reason to care!
Over the next 12 days, I’d focus on three things:
1️⃣ Tell your story.
2️⃣ Prepare your people.
3️⃣ Plan your momentum.
Start talking about your campaign NOW!
Give your board, staff, volunteers, and supporters what they need to help share it.
..and don’t think of September 14–18 as one long “please donate” message!
Give people *NEW* reasons throughout the week to pay attention, care, participate, and ultimately give.
By the time Early Giving opens, your audience shouldn’t be meeting your campaign for the first time.
They should already be rooting for you.
That’s the difference between simply participating in a Giving Day and actually building a campaign around it.
If you're participating in MV Gives...you officially have 12 days on the calendar!
Let’s make them count! 💛
