3rd3rd Marketing

3rd3rd Marketing 3rdThird Marketing is a values-driven company that helps senior living communities excel.

We work for a double bottom line: driving lead generation that moves the census needle and combatting ageism in communication to older adults. Founded in 2012 as a national aging services branding agency called 3rdThird Marketing, Culinary Coach was added in 2017 to enhance dining operations at senior living communities. The newly expanded company has re-branded as 3rdPlus and has added two additi

onal divisions to its portfolio: Community Coach, and SparksPlus, which add life enrichment, education and executive coaching to its portfolio.

Palm Springs’ sunshine and desert views provided the perfect backdrop for thoughtful conversations with aging services l...
05/29/2026

Palm Springs’ sunshine and desert views provided the perfect backdrop for thoughtful conversations with aging services leaders at LeadingAge California BOLD.

3rd3rd’s own Cynthia Thurlow presented alongside Shirley Turner, Director of Sales and Marketing at Hillcrest, during two impactful sessions focused on opportunities for measurable growth without rebranding. Cynthia and Shirley also shared insights into how Hillcrest has successfully grown its community through resident-centered storytelling and strategic PR.

Thank you to everyone who stopped by our booth or attended one of our sessions during the conference. If you’d like to learn more about how these strategies could benefit your organization, call us at 888-776-5135 or visit us at 3rd3rd.com.

“Are You Wasting Your Money on Marketing?” Join Cynthia at the CALA conference in Sacramento on June 2 at 3 p.m. to asse...
05/29/2026

“Are You Wasting Your Money on Marketing?”

Join Cynthia at the CALA conference in Sacramento on June 2 at 3 p.m. to assess your blind spots.

Senior living organizations invest heavily in marketing, but hidden gaps can keep those dollars from delivering real results. Cynthia will discuss how to uncover underperforming strategies, strengthen campaigns that are working and make smarter marketing decisions that improve ROI.

If you’ll be onsite and would like to connect, reach out to Cynthia at [email protected] or visit https://3rd3rd.com/conferences/.

If you're heading to the LeadingAge Washington Annual Conference, make time to connect with Elliott Moore and Kaycee Kie...
05/28/2026

If you're heading to the LeadingAge Washington Annual Conference, make time to connect with Elliott Moore and Kaycee Kiesz.

This is one of those events where you run into people doing really meaningful work across the state. It’s a chance to catch up and swap ideas.

During the EXPO, you’ll likely see Elliott Moore, Director of Strategy at 3rd3rd Marketing, moving through the floor as the emcee on Tuesday, June 2 from 12:15 to 2:15 p.m. She’ll be stopping by exhibitor booths, filming short “ChangeMaker Moments,” and pulling people into quick conversations about what’s working for them right now.

Want to carve out time ahead of the conference? Reach out to Elliott at [email protected] or Kaycee at [email protected].

And if you are new to the conference, this year’s Buddy Meet-Up program pairs first-time attendees with experienced participants. Sign up during registration.
https://3rd3rd.com/conferences/

Are you wasting marketing dollars without realizing it?Amy Estridge is tackling one of the biggest challenges in senior ...
05/21/2026

Are you wasting marketing dollars without realizing it?

Amy Estridge is tackling one of the biggest challenges in senior living marketing: blind spots that quietly drain ROI.

In this session, you’ll walk away with:
- A clearer view of what’s working
- Tools to refine your strategy
- Practical ways to maximize impact

If you're ready to stop guessing and start optimizing, this session is one you won’t want to miss.

To coordinate time onsite, reach out to Amy at [email protected].

https://3rd3rd.com/conferences/

Is there a story your community has not told yet?If your messaging is cookie cutter, now is the perfect time to rethink ...
05/15/2026

Is there a story your community has not told yet?

If your messaging is cookie cutter, now is the perfect time to rethink your strategy.

At 3rd3rd Marketing, we market beyond traditional brochures and bullet points. We partner with you to find real moments, memorable stories of your residents and the reasons families choose your community.

Connect today https://3rd3rd.com/3rd3rd-marketing/public-relations/.

A full rebrand is not necessary to drive results.At LeadingAge California in Palm Desert, 3rd3rd is bringing two powerfu...
05/13/2026

A full rebrand is not necessary to drive results.

At LeadingAge California in Palm Desert, 3rd3rd is bringing two powerful sessions focused on momentum, messaging and measurable growth.

On Wednesday, May 20 at 3:15 p.m., join the "No Re-Branding Required to Win Residents" session to learn how Hillcrest exceeded entrance fee goals by $3M, doubled deposits in nine months and sold out an expansion before it was built through targeted messaging and focused strategy.

And on Friday, May 22 at 11:00 a.m., the session "Inclusive Storytelling: Strengthening Trust in Aging" dives into resident-centered storytelling and strategic PR and how they can reshape perception, build trust and drive demand.

Cynthia Thurlow will present alongside Shirley Turner, Director of Sales and Marketing at Hillcrest, sharing real-world results and actionable strategies you can apply now.

If you’re attending, connect with Cynthia Thurlow, President and CEO of 3rd3rd, at [email protected] to schedule time to talk strategy or visit https://3rd3rd.com/conferences/.

That's all, y'all! We had a great time connecting with aging services leaders at LeadingAge North Carolina this year in ...
05/12/2026

That's all, y'all! We had a great time connecting with aging services leaders at LeadingAge North Carolina this year in Asheville.

Aside from the wonderful conversations and packed sessions, our session titled “The Brand Behind the Gift: Marketing Your Philanthropy,” shared success stories and ideas all about the unsung hero of aging services: foundation branding.

3rd3rd’s very own Amy Estridge presented this session alongside Ezra Hall from The Woodlands at Furman to discuss how organizations can strengthen storytelling, donor trust and philanthropic engagement through a clearer foundation identity.

Thank you to everyone who attended our session or stopped to chat with us throughout the conference. If you’re curious how these ideas could translate to your own organization, give us a call at 888-776-5135 or visit 3rd3rd.com/contact.

What is one of the most overlooked opportunities in senior living today?Solo agers.Amy Estridge will share how communiti...
05/08/2026

What is one of the most overlooked opportunities in senior living today?

Solo agers.

Amy Estridge will share how communities can better reach this growing audience.

Join her in Austin as she explores “Blindspots and How to Market to the Solo Ager” on Thursday, May 14 at 1:45 p.m.

Connect with Amy today: https://3rd3rd.com/conferences/.

What is one of the most overlooked opportunities in senior living today?Solo agers.Amy Estridge will share how communiti...
05/08/2026

What is one of the most overlooked opportunities in senior living today?

Solo agers.

Amy Estridge will share how communities can better reach this growing audience.

Join her in Austin as she explores “Blindspots and How to Market to the Solo Ager” on Thursday, May 14 at 1:45 p.m.

https://3rd3rd.com/conferences/

Cynthia Thurlow and Amy Estridge are heading to Hershey, PA.The 2026 LeadingAge Pennsylvania Annual Conference will brin...
05/06/2026

Cynthia Thurlow and Amy Estridge are heading to Hershey, PA.

The 2026 LeadingAge Pennsylvania Annual Conference will bring together senior living leaders from across the state along with hundreds of business partners for an unforgettable experience featuring two keynote speakers, 50 education sessions, six experiential workshops, 200 exhibitors and ample networking opportunities.

If you are attending, we would love to connect with you. Reach out to Amy Estridge, Director of Account Services and Growth, at [email protected].

Learn more about 3rd3rd here https://3rd3rd.com/conferences/.

Address

10005 SW 178TH Street BOX #803
Vashon, WA
98070

Telephone

+18887765135

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