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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Identity Works

Name: Identity Works
Address: 920 Industrial Drive, West Salem, WI, 54669, US
Telephone: (608) 786-3700

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QuickBrand Online Stores - Automated Marketing Supply Chain Solutions.

10/07/2026

Together, we stand stronger. 🩷 This Breast Cancer Awareness Month, our team is coming together to show our support, spread awareness, and honor the fighters, survivors, and loved ones impacted by breast cancer.

09/04/2026

We’ll be closed Monday in honor of Labor Day. Here's hoping you are able to take a little break to relax, recharge, and enjoy the long weekend as well!

09/03/2026

Today officially marks 30 years of business! 🎉

Thirty years ago, we started with a simple goal - to help businesses stand out through creative ideas, quality products, and exceptional service. Since then, we've had the privilege of working with incredible clients, building lasting partnerships, and growing an amazing team.

This milestone wouldn't be possible without everyone who has been part of our journey. To our customers, employees, vendors, family, and friends - thank you for your trust, support, and belief in what we do. Every project, every relationship, and every challenge has helped shape who we are today.

As we celebrate the last 30 years, we're even more excited for what's ahead. Here's to continuing to create, innovate, and make an impact - together! 👏

08/31/2026

In 2024 and 2025, we put an even greater focus on new product development. We hosted and attended New Product Shows while exploring fresh ideas, trends, and opportunities for our clients. We also expanded our tech and graphics teams to support our growing capabilities.

We have continued that momentum by expanding our import and product ideation team. Our goal is to proactively bring custom product ideas and innovative solutions to our clients while continuing to enhance our QuickBrand platform for greater efficiency.

08/26/2026

This is Tom Hanchette writing this. When looking back at each of our last 30 years as a company, 2023 has one obvious event that stands out. It would be easy to pick a different topic that is fun or uplifting, but I always try to be authentic if nothing else and it has always bothered me how life just moves on after someone passes even though that’s what must happen. You have to move forward, but that does not mean we should avoid talking about death and people that passed. We should still recognize and remember their impact, their contributions, their life.

So, when I think of 2023, I think about Bridget Hanchette. She was my partner in life beginning at the age of 19, a partner in this enterprise, and a phenomenal mother. She was the people person within the company, while I focused on the vision and strategy. Bridget was eternally optimistic even while facing the diagnosis of a cancer with no known cure. She even had her doctors wondering if perhaps she had beat it anyway, after more than ten years of showing no signs of the GBM post-surgery and novel clinical trial. Then it came back.

The first diagnosis and successful treatment in 2009 had the positive business effect of us realizing that, more than we already had, this enterprise must be one that does not rely on just a few people to run. We refocused on ensuring we had the tools, processes, and the people that work as a team that make Identity Works a highly functional and resilient company that is not owner dependent.

Bridget’s passing saddened our entire team of course, and it rocked our family’s world to say the least. Today, Bridget’s example of faith, acceptance, grace, optimism, and being present helps our family navigate life without her.

08/23/2026

2020 brought unprecedented challenges with the COVID-19 pandemic, but it also became a catalyst for change. We had already begun an intensive review of our internal processes and backend operations, with an eye toward investing in a new ERP system. While the pandemic delayed that investment, we continued our company-wide process review and made improvements that continue to benefit us today.

In 2022, after a multi-year review, we invested in Odoo as our new ERP system -and we haven’t looked back! We also updated our warehouse distribution software and continued advancing our QuickBrand technology platform. Together, these systems power our branded merch stores, reward stores, gift programs, and more. These investments have helped make Identity Works one of the most efficient and technology-forward companies in the industry.👏

08/18/2026

2019 was the year we officially committed to expanding our tech development team and advancing our QuickBrand Online Store platform. Our goal was simple: keep building an industry-leading platform that supports swag/merch stores, apparel, rewards, gifting, and more.

Our tech platform continues to lead the industry in capabilities and novel functionality, integrating with our clients’ unique needs. Features today include punchout integrations, dynamic permissions, clear audit trails for SOC 2 Type 2, API-first development, and many exciting developments coming soon!

08/16/2026

Big things were happening behind the scenes! In 2016, we broke ground on an expansion to our warehouse, creating more space to support our growing business and our customers. It was an exciting milestone and another sign of just how far we had come.

In 2017, the warehouse expansion was officially completed, giving us even more room to grow. With the new space, we created our Brand Studio to showcase the newest and best products, inspire fresh ideas, and give our clients a place to explore what’s possible.

The additional space also allowed us to expand our in-house decoration capabilities, giving us more opportunities to bring ideas to life and offer more services under one roof. 2018 was an exciting time of growth that continued to expand what we could do for our customers. 👕✨

08/14/2026

Growth deserves a brand that reflects it.

In 2015 we unveiled a new logo that introduced the tagline "Integrated Brand Solutions," replacing "Products That Promote" to better represent the company we had become.

As our capabilities expanded beyond promotional products to include technology, warehousing, fulfillment, distribution, and strategic branding services, our identity evolved as well. Our new brand better communicated our commitment to delivering comprehensive solutions that help our clients connect with their audiences and achieve their goals.

Our look changed, but our mission remained the same: helping brands make a lasting impact.

08/12/2026

In 2014, we reached two major milestones that reflected our commitment to innovation and purpose. We received registered trademarks for Brand Philanthropy® and ProductLok®. 🎉

Brand Philanthropy® formalized our commitment to giving back, creating opportunities to help organizations and communities through meaningful initiatives that continue today.

We also secured a trademark for ProductLok®, our quality assurance program focused on ensuring product safety and sourcing integrity. This initiative reinforces our dedication to sourcing responsibly and delivering products our clients can trust.

Two trademarks. One year. A continued commitment to making a positive impact - for our clients, our communities, and our industry. 👏

Address

920 Industrial Drive
West Salem, WI
54669

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

(608) 786-3700

Website

http://www.idworks.com/

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