What are the opening hours?

Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Identity Works

Name: Identity Works
Address: 920 Industrial Drive, West Salem, WI, 54669, US
Telephone: (608) 786-3700

QuickBrand Online Stores - Automated Marketing Supply Chain Solutions.

08/07/2026

As our capabilities continued to grow, we focused more on creating custom products that helped brands stand out. Rather than using standard promotional items, we worked with clients to develop unique pieces made specifically for their brand and audience.

One great example was a custom bobblehead of Don from Kwik Trip. It showed how branded merchandise could become something memorable, personal, and fun while bringing a brand to life in a creative way.

08/04/2026

Best Bang for Your Buck 💥

Looking to make the biggest impact without stretching your budget? The right promotional products can go a long way. From everyday essentials to crowd favorites, these items deliver lasting impressions at a price you'll love. ✨

Let's find the perfect promo products to fit your budget and your brand: https://www.idworksideas.com/budget-beater-promo-ideas.html

07/23/2026

To win awards, you must do two things: (1) apply for them so people in your industry are aware of your work, and (2) have amazing concepts, strategies, and results so that you earn votes as the best. During this period, we did both.

Not only did we win in various categories for marketing programs we implemented for clients using branded merchandise, but in 2011 our category won for Best Sales Incentive Program. When looking across the winners from dozens of marketing campaign categories, our campaign was voted “Best of the Best” among all category winners due to its concrete results: getting 115 retailers to take on the new product brand in their stores and generating a 25% increase in sales over the three months of the campaign.

Now that is successful use of branded merch - along with the great marketing campaign ideas we pitched - to achieve a goal!

07/17/2026

The best client gifts are the ones people keep using year after year! 👏

From outerwear and drinkware to tech accessories and bags, choosing practical, high-quality branded merchandise keeps your brand top of mind long after it's received.

Ready to give gifts that make a lasting impression? Let's talk!

07/14/2026

While business remained strong, 2009 proved to be a challenging year for founders Bridget and Tom Hanchette. That year, Bridget - Tom's wife and business partner - was diagnosed with a GBM, an aggressive form of brain cancer.

Fortunately, various friends and connections led them to City of Hope in California, where successful surgery and a cutting-edge clinical trial would allow Bridget to miraculously overcome a typically dire prognosis. This gave her ten years with no detectable cancer, giving her the opportunity to guide their children into adulthood.

07/03/2026

In observance of Independence Day, our office will be closed Friday, July 3rd so our team can celebrate with family and friends.

We wish everyone a safe, fun, and happy Fourth of July weekend! 🇺🇸

06/19/2026

2008 was a refresh year. We introduced a new logo with a cleaner look while still paying homage to where we came from. The team had evolved, and we were going deeper into product ideation, moving beyond standard products and into true custom product design.

We hired CAD-trained designers who could run programs like SolidWorks, which at the time allowed us to create photorealistic renderings of custom product concepts like the stomach shaped tape dispenser shown here.

05/24/2026

This Memorial Day hits especially close to home as a valued former employee recently lost her daughter in service to our country. Today, we honor her memory, along with all those who have made the ultimate sacrifice serving the United States. We also hold close the families and loved ones for whom this day is deeply personal.

05/21/2026

Our Founder and President, Tom Hanchette, pictured here with Officer Shenderovsky, recently donated LifeVac devices to the Village of West Salem Police Department and First Responders.

LifeVac is an innovative, easy-to-use airway clearance device designed to help save someone experiencing a choking emergency. The donation will equip all nine squad cars and both first responder vehicles in the Village of West Salem.

“Ideally, these devices never need to be used, but I’m grateful our officers and first responders will now have another effective tool available in an emergency,” said Tom. “I encourage other businesses to check with their local responders to see if there’s a need in their community as well - and to consider having these devices available in their own workplaces.”

05/18/2026

We officially moved into our new facility in the summer of 2007 and have been on a growth trajectory ever since! With increased space and improved efficiencies, we were able to scale operations, support a growing customer base, and continue building momentum year after year. Looking back, 2007 was a pivotal year that helped position us for the future - with a second phase of expansion still to come.

Address

920 Industrial Drive
West Salem, WI
54669

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

(608) 786-3700

Website

http://www.idworks.com/

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