Torro

06/17/2026

Most businesses are focused on websites, SEO, reviews, and content.

Meanwhile, they’re overlooking one of the easiest updates inside their Google Business Profile.

Pricing.

Google’s search experience is changing fast.

Instead of simply showing ten blue links, Google increasingly uses AI to summarize businesses, compare options, and recommend who someone should contact.

That means profile completeness matters more than ever.

In this carousel, I walk through:

→ How to add pricing to your services
→ Why “From” pricing works so well
→ How service descriptions help Google understand your business
→ Why complete profiles build trust with both customers and AI systems

The biggest takeaway?

This isn’t really about pricing.

It’s about giving Google more confidence in who you are, what you do, and who you help.

The more complete your profile becomes, the easier it is for Google to understand and recommend your business.

Have you added pricing and service descriptions to your Google Business Profile yet?

06/17/2026

Google’s AI is showing customers pricing before they ever click your website.

And if your services don’t have pricing listed?

You’re giving competitors an advantage.

The good news: this takes less than 2 minutes to fix.

✅ Google your business
✅ Click “Edit Services”
✅ Choose a service
✅ Change “No Price” to “From”
✅ Add a starting price
✅ Save

That’s it.

You’re not publishing exact pricing.

You’re giving Google, Google’s AI, and potential customers more information to work with.

One small profile update.

Potentially more visibility, more trust, and better-qualified leads.

Go do this today.

06/16/2026

Google Preferred Sources: What Businesses Need to Know for SEO

Google Preferred Sources lets users choose websites they trust. Discover what it means for SEO, AI Search, Google Discover, and brand visibility.

06/15/2026

Everyone is focused on ranking in AI Search.

Almost nobody is talking about what Google just told us about the future of search.

Google’s new Preferred Sources feature allows users to select websites they trust and want to see more often.

At first glance, it looks like a simple preference setting.

But I think it’s much bigger than that.

For years, Google primarily relied on relevance, authority, links, and content quality.

Now Google is explicitly asking users:

“Which sources do you rely on most?”

That’s a fundamental shift.

The real takeaway isn’t that businesses should start begging customers to add them as a Preferred Source.

The takeaway is this:

If your company disappeared tomorrow, would anyone actually want to follow your content?

Because that’s what Preferred Sources is really measuring.

The companies that win the next era of search will be the ones that:

✓ Educate consistently
✓ Publish useful content
✓ Answer customer questions
✓ Build direct audience relationships
✓ Become trusted sources in their industry

The goal isn’t getting people to check the box.

The goal is becoming the kind of source people want to check.

That’s the future of SEO.

Save this post if you’re thinking about AI Search strategy for 2026.

06/15/2026

Google quietly launched a feature called Preferred Sources.

It lets users tell Google which websites they trust and want to hear from more often.

Most people are looking at this as another SEO tactic.

I think they’re missing the bigger story.

Google isn’t just ranking websites anymore.

It’s learning who people trust.

The businesses that win in AI Search won’t just have better SEO.

They’ll have:
• Better content
• Stronger brands
• More trust
• More direct audience relationships

The goal isn’t getting people to check the box.

The goal is becoming the kind of source people want to check.

That’s where AI Search is heading.

What do you think this means for local businesses?

06/15/2026

Seeing the path8 website come to life in real time made all the difference for Pat Henderson. Through screen recordings and live feedback, ideas were clearly communicated, refined on the spot, and executed without the need for major revisions. The result was a highly collaborative process and a final website he was genuinely happy with.

If that kind of collaboration matters to you, let’s bring your vision to life!

06/14/2026

It's question of the day time! If you could eat any food from any fictional universe, what would it be? 🥘👀 Let us know!

06/05/2026

What is something people lie about liking? We gave you our thoughts in this week's question of the day! 💡

06/05/2026

Google just made the biggest change to search in 25 years.

For the last two decades, the goal was simple:

Rank higher → Get clicks → Get customers.

Now?

Google is moving from a search engine to an answer engine.

Instead of showing people a list of websites, AI is increasingly recommending businesses directly.

Which means something most business owners aren’t prepared for:

You can rank #1 on Google…

…and still not be the business AI recommends.

So what should you do?

1️⃣ Create proof, not generic blogs
Share reviews, case studies, customer stories, and real results.

2️⃣ Get mentioned outside your website
YouTube, LinkedIn, podcasts, reviews, news sites, and industry publications all help build trust.

3️⃣ Become the answer
Focus less on keywords and more on answering the questions customers ask before they buy.

The businesses that win over the next 5 years won’t just have better SEO.

They’ll be the businesses AI trusts enough to recommend.

What do you think: is this the biggest search change we’ve seen in our lifetime?

05/24/2026

Google just publicly said you do NOT need an llms.txt file for AI search visibility…

…but meanwhile Yoast, AIOSEO, and other SEO tools are already building support for it anyway.

That’s what makes this conversation so interesting.

I spent time digging through Google’s new AI search documentation, testing the plugins already implementing llms.txt, and trying to separate reality from hype.

My honest take:

→ Google is probably right TODAY
→ But AI crawlers and agents are absolutely changing how the web works
→ Machine-readable content may become more important over time
→ And most businesses still have no idea this shift is happening

This carousel breaks down:
- what Google actually said
- what llms.txt does
- why SEO plugins are adding it
- why markdown matters
- and where I think this is all heading

The bigger story isn’t llms.txt itself.

It’s that websites are slowly evolving for AI systems, not just human visitors.

Curious what you think:

Useful?
Hype?
Future standard?
Waste of time?