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Google just publicly said you do NOT need an llms.txt file for AI search visibility……but meanwhile Yoast, AIOSEO, and ot...
05/24/2026

Google just publicly said you do NOT need an llms.txt file for AI search visibility…

…but meanwhile Yoast, AIOSEO, and other SEO tools are already building support for it anyway.

That’s what makes this conversation so interesting.

I spent time digging through Google’s new AI search documentation, testing the plugins already implementing llms.txt, and trying to separate reality from hype.

My honest take:

→ Google is probably right TODAY
→ But AI crawlers and agents are absolutely changing how the web works
→ Machine-readable content may become more important over time
→ And most businesses still have no idea this shift is happening

This carousel breaks down:
- what Google actually said
- what llms.txt does
- why SEO plugins are adding it
- why markdown matters
- and where I think this is all heading

The bigger story isn’t llms.txt itself.

It’s that websites are slowly evolving for AI systems, not just human visitors.

Curious what you think:

Useful?
Hype?
Future standard?
Waste of time?

05/22/2026

It's time for the office to say goodbye to Liz, who's off to Jersey! Still remotely on our team! ❤️ We miss you already, Liz!

05/14/2026

PSA for business owners: Your website is no longer just a digital brochure.

It’s becoming the source AI platforms use to understand, trust, and recommend your business.

Most companies are way behind on this shift.

WordPress 7.0 might be the biggest shift the platform has had in years.Not because of a new theme.Not because of Gutenbe...
05/13/2026

WordPress 7.0 might be the biggest shift the platform has had in years.

Not because of a new theme.
Not because of Gutenberg.

Because WordPress is becoming AI-native.

This update introduces native AI infrastructure directly into WordPress itself:
→ OpenAI
→ Claude
→ Google

And that changes how websites will be managed moving forward.


This is where things start getting interesting.

WordPress 7.0 now supports native AI connectors for:
→ OpenAI
→ Claude
→ Google

Meaning:
featured images, excerpts, summaries, alt text, and SEO tasks can now happen directly inside WordPress.

No weird workarounds.
No duct-taped plugin stacks.

The biggest thing most people will overlook:

You only connect your AI providers ONCE.

Then those AI capabilities become available across WordPress.

That’s a huge architectural shift.

This feels less like “installing plugins” and more like WordPress becoming an AI operating system.

This is the moment where the update feels real.

The official AI plugin is built directly by WordPress.org.

That matters.

Because this likely means AI is becoming part of the long-term roadmap for WordPress itself… not just third-party experimentation.

The AI settings panel is where you start realizing how deep this update actually goes.

You can now control:
→ image generation
→ summaries
→ alt text
→ meta descriptions
→ content resizing
→ SEO-related AI workflows

…directly inside WordPress.

This is WAY beyond a chatbot plugin.

This might be the feature businesses care about most.

One click can now:
→ generate featured images
→ generate summaries
→ create review notes
→ generate SEO metadata

That’s real workflow reduction.

Especially for:
- content teams
- marketers
- WooCommerce brands
- agencies
- publishers

WordPress now has an actual AI dashboard.

You can monitor:
→ connected providers
→ AI capabilities
→ experiments
→ active features
→ generation tools

Everything is centralized.

This is what makes WordPress 7.0 feel fundamentally different from previous updates.

I really think most businesses underestimate how important this shift is.

WordPress is evolving from:
“a CMS you manually manage”

into:
“a platform AI can actively

05/13/2026

Most people still think WordPress is “just a website builder.”

WordPress 7.0 changes that completely.

I just tested the upcoming release and AI is now being built directly into the platform itself.

Inside WordPress, you can now:
→ connect OpenAI, Claude, and Google
→ generate featured images
→ auto-write excerpts + summaries
→ generate alt text + meta descriptions
→ review content with AI suggestions
→ manage AI capabilities from one dashboard

This is WAY bigger than a normal update.

WordPress is evolving from:
👉 a CMS you manually manage

into:
👉 a platform AI can actively work inside.

I walked through the setup and features in this video because I don’t think most businesses realize what’s coming yet.

What feature are you most excited about… or most skeptical of?

It's almost weekend... let's charge it in! 🏃
05/08/2026

It's almost weekend... let's charge it in! 🏃

05/07/2026

To every Plumber and HVAC owner tired of being the “best-kept secret”... 🛠️

If your trucks aren’t moving, it’s not because your work is bad. It’s because Google is hiding you.

Your competitors aren’t better; they’re just more visible. We fix the map so you get the call. 📍

Watch the video to see the “Green Scan” difference.

Comment “SCAN” below and I’ll show you how to fix yours.

Most people spend all their time trying to improve their content…while completely overlooking their Instagram profile.Bu...
05/06/2026

Most people spend all their time trying to improve their content…

while completely overlooking their Instagram profile.

But here’s the truth:

If your profile doesn’t clearly explain:

* who you help
* what you do
* why someone should follow
* and what they should do next

…your content has to work 10x harder.

That’s why we built InstaCowboy.

It scans your Instagram profile and shows you:

* what’s hurting your growth
* what’s missing
* what needs work
* and exactly how to fix it

Including:
✅ profile scorecards
✅ bio rewrites
✅ CTA improvements
✅ competitor analysis
✅ viral content ideas
✅ keyword research

No fluff. No fake “growth hacks.”

Just clear feedback and tools that help you grow faster.

Save this for later and send it to someone trying to grow on Instagram 👀

👉 Comment “COWBOY” and I’ll send you the tool

Most people don’t have a traffic problem.They have a clarity problem.They’re staring at dashboards…clicking around GA4 (...
05/04/2026

Most people don’t have a traffic problem.

They have a clarity problem.

They’re staring at dashboards…
clicking around GA4 (Google Analytics)…
and still don’t know what actually matters.

That’s why this update is such a big deal.

Instead of digging through reports, you can now:

* ask questions about your traffic
* get answers instantly
* and actually understand what’s happening on your site

What this really means:

👉 faster decisions
👉 better campaigns
👉 less wasted time

No more guessing. No more clicking around.

Just answers.

Save this and try it the next time you open Google Analytics.

05/04/2026

Everyone hated GA4.

And honestly… for a while, it deserved it.

Too many clicks. Too many reports. You knew the data was there, but actually getting answers felt like work.

That just changed.

Google quietly rolled out Analytics Advisor (beta) inside GA4, and it’s the first time the platform actually feels useful out of the box.

Here’s how to use it:

1. Open GA4
2. Click into Analytics Advisor (top right panel)
3. Start typing questions like you would in ChatGPT
4. It pulls from your actual data and gives you instant answers, charts, and context
5. Then just keep asking follow-ups to go deeper

No more digging through 10 reports to piece together one insight.

What this really means for marketers:

You don’t need to “know GA4” anymore.
You just need to know what you want to learn.

Best questions to ask (start here):

• Where do most of my conversions come from?
• What are my top landing pages right now?
• Which channels have the highest bounce rate?
• What traffic sources are growing the fastest?
• Where am I losing users in the funnel?
• Which campaigns are driving the most engaged sessions?
• What countries or cities are converting best?
• What changed in my traffic over the last 30 days?

The real unlock: follow-ups

This is where it gets powerful.

Ask:
“Why is organic traffic down?”
“Break that down by landing page”
“Show me trends over time”

Now you’re not just looking at data… you’re actually understanding it.

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