16/09/2026
THE PR CHECKLIST ✅
Before you send that story to the media, stop and ask:
➡️ Is it actually news?
Would someone outside your business care?
➡️Who cares about it?
Know who you want to reach and why.
➡️ What’s the human angle?
Facts are important. Stories are what people remember.
➡️ Is the headline strong?
Make the reason to read clear from the start.
➡️ Do you have a good quote?
A good quote should add something, not just repeat the release.
➡️ Are the facts accurate?
Names, dates, figures, titles and contact details. Check them twice.
➡️ Do you have good visuals?
Give media something worth publishing.
➡️ Are you targeting the right media?
The biggest publication isn't always the right one.
Good PR starts before the press release is sent.
Save this checklist for your next media story 📌.
At FusionDesign, we combine PR strategy, storytelling and creative communication to help brands find the right story and the right audience.