30/05/2026
Sustainability cannot be separated from affordability.
In this episode of the Lucentlands Podcast, David Farrell, Founder & CEO at Blue North Sustainability, and Willie Wood, Head of Technical at Worldwide Fruit, discuss why nutritious food must remain accessible, even as the industry moves toward more responsible and regenerative production systems.
The cost-of-living crisis has not disappeared, and that creates a major challenge for fresh produce supply chains: how to build healthier soils, more resilient farms and higher-integrity food systems without pricing consumers out of healthy food.
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This podcast is proudly sponsored by Agrarius. Find out more:
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