21/05/2026
The reason people choose you has nothing to do with your logo.
It's you. Your energy. The way you think. The thing you say that no one else says quite like that.
And yet, most brands look like every other business in their industry. Safe colours. Stock images. Language that could belong to anyone.
That's not branding. That's blending.
If your brand looks like everyone else's, it's because you've leaned into the clichés of your industry instead of the thing that actually makes you different.
Pull yourself to the front. Your story, your why, your actual point of view, that's what people are choosing when they choose you.
Does your brand show that? Or does it look like your competitors designed it?
This and more in my new blog.
