BEAM Creative

BEAM Creative Brand & marketing agency | Melbourne, Australia | Creators of the BEAM method. We develop & evolve br

BEAM is Brand Evolution & Accountable Marketing

Brands with BEAM evolve responsibly; with sound strategy and market testing; as well as carefully applied refinement to achieve brand & marketing confidence. Our brands don’t only look first class, they’re taken to market effectively and within budgets of all sizes. BEAM’s continual measurement for success called BEAM Intel makes sure that all marke

t activation is measured, accountable and effective.

“We believe all brands should develop with thorough consumer and digital insights to produce results that can be measured & continually refined for success.”

BEAM specialises in helping small-to-medium sized businesses achieve their marketing objectives. We do this by:
- Defining brands with purpose for a clear market differentiation
- Designing distinctive brand identities & testing market acceptance for strategic confidence
- Taking brands to market with clever online strategies, public relations and advertising.

20/12/2022

With only a few days to go.. We're wishing all our clients, partners, colleagues, suppliers and friends a very merry festive season and a well deserved break! Thanks for all your support throughout '22.

Cheers Nat & Craig & BEAM Marketing teams.

Another Wednesday - another quickie! (Quick win Wednesday!). In this 'quick' video, Craig and Nat discuss the fundamenta...
24/08/2022

Another Wednesday - another quickie! (Quick win Wednesday!). In this 'quick' video, Craig and Nat discuss the fundamentals of Marketing Planning - to get it right from the beginning and get an ROI for your business.

Happy Hump Day! This QWW video covers the 3 most important aspects of gaining awareness and attracting clients to your b...
17/08/2022

Happy Hump Day! This QWW video covers the 3 most important aspects of gaining awareness and attracting clients to your brand/business. Namely - the WHO, WHERE & HOW!

Any questions or more info needed, dont hesistate to chat with Craig or Nat.



The BEAM team discuss some quick win marketing ideas to get your brand out there and start attracting more clients©BEAMCreative 2020 - www.beamcreative.com.au

BEAM loves to partner and work closely with our clients as their Marketing team. We're in it for long haul to achieve yo...
11/05/2022

BEAM loves to partner and work closely with our clients as their Marketing team. We're in it for long haul to achieve your business goals. Both directors, Natalie Potter & Craig Edwards team with clients as dual Marketing Managers and provide over 50 years combined experience in marketing & branding.
http://www.beamcreative.com.au

Grow your business with Digital Marketing Strategy -  3 main reasons why a strategy is crucial .. and it's so much more ...
05/05/2022

Grow your business with Digital Marketing Strategy - 3 main reasons why a strategy is crucial .. and it's so much more than just posting regularly in social media :)

#1. Know your target - who they are, what language resonates, their aspirations and pain points, where they are, what they search for in google to find businesses like yours.

#2. Consistent Creative - create a campaign for your brand that's on point for brand strength with memorable headlines and call to actions or at minimum ensure consistency of your brand across multiple digital touch-points

#3. Track and measure - ensure your digital efforts and spend is actually working and delivering a ROI.

Like to learn more;
https://www.beamcreative.com.au/why-a-marketing-strategy-is-the-best-approach-for-your-brand-overall-business-growth

or contact Nat or Craig of BEAM http://www.beamcreative.com.au

Developing a BEAM marketing strategy will help you build brand awareness & drives tangible results. A social media schedule will not yield the same ROI. Read!

Recent Strategic Marketing & Branding workshop with our newest Pet Food client. First place we start is with the competi...
03/05/2022

Recent Strategic Marketing & Branding workshop with our newest Pet Food client. First place we start is with the competitive market place in order to know who's who, what's the benchmark, what's their digital footprint - so we know what we need to do to out-perform them!

We absolutely love to get our teeth into the nitty gritty, brainstorm and develop stellar plans to out-smart and out-perform.



Want to know more about our Marketing Strategy workshops - read more here https://www.beamcreative.com.au/services/brand-strategy

Great brands stand the test of time. We recently drove past Horner Recruitment's Tullamarine office. Another great brand...
21/04/2022

Great brands stand the test of time. We recently drove past Horner Recruitment's Tullamarine office. Another great brand developed by BEAM several years ago.. still feels us with such pride and great to see it stand out amongst other brands on the street.

Wishing our clients, colleagues and partners a very happy easter break. We hope it's a special time with family and frie...
14/04/2022

Wishing our clients, colleagues and partners a very happy easter break. We hope it's a special time with family and friends. Cheers Nat & Craig and the BEAM team.

Marketing Automation is not just for big business. Businesses large and small that use automation have seen increased le...
14/04/2022

Marketing Automation is not just for big business. Businesses large and small that use automation have seen increased leads and sales, driving 14% increase in sales productivity and 12% reduction in marketing overheads!
For business owners - automation offers an exciting opportunity for greater efficiency, cost reduction, and an enhanced customer experience.
If you'd like to learn more - we'd be happy to show you a demo:)
Read full blog here:

Having good marketing automation is a great tool to seamlessly improve lead opportunities and reduce many manual man-hours for marketing. Get leads while you sleep!

Behind the scenes - Craig working on the latest mind map of a marketing automation system. This clever system will ensur...
13/04/2022

Behind the scenes - Craig working on the latest mind map of a marketing automation system. This clever system will ensure all leads captured are filtered according to key criteria and then nurtured along the buyer journey to SALES!

31/03/2022

How do you create a Lead Magnet? 3 steps include:
1. Figure out who you're targeting and what they want.
2. Create, design, and name your lead magnet.
3. Build your conversion path including landing page etc.

A good lead magnet is a great marketing tool that generates leads by offering a resource in exchange for a prospect's contact information. Lead magnets can take the form of ebooks, whitepapers, templates, infographics, brochures etc.

Here's a great example from Source Agility:
https://offer.sourceagility.com.au/managing-agile-coaching-eguide

or contact BEAM at http://www.beamcreative.com.au

29/03/2022

Effective Marketing is marketing that works. But how do you know? Measurement is key!
BEAM's so excited about our latest digital reporting software that shows results instantly and in real-time!! We cant wait to show our clients their results with our new, dynamic reports.

Address

425 Fitroy Street
Collingwood, VIC
3065

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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