17/08/2026
Mid-2026 update: we've cleared $26M+ in attributed client revenue from organic + AI search, up from $20M+ in January. Top thing we learned:
Make SEO decisions from your CRM, not just Google Search Console and Google Analytics.
Most people are dumping GA + GSC into Claude, panicking that traffic is down, then burning tokens "fixing" the wrong things.
Traffic can be down and the business still be up.
Our north star is new customer lifetime value added.
Measuring that north star depends on the client's business.
E.g net new signups, clients, contract value, net sales, upsells and cross-sells etc
That data should live inside your CRM.
H1 2026 vs H1 2025 organic clicks didn't always line up the same way.
AI Mode wasn't even launched in Aus until H2 2025!
On the programmes we measure this way, attributed lifetime value from organic + AI is up on the same half last year.
Because we optimise against new customer lifetime value added, not just the sessions.
See comments for the numbers, plus how you can start improving the success of your SEO efforts by LTV & ROI too.