15/04/2025
Shareable. Irresistible. WORTH IT.
For over a century, Harvey Beef has delivered world-class produce from the beautiful South-West to our tables. From mid-week family meals to summertime barbecues with friends or an indulgent date night - good taste is worth it when it's Harvey Beef.
We're very proud to share the results of the recently wrapped social media component of the larger Worth It campaign, which we rolled out late 2024 in collaboration with the incredible minds of and .
Alongside state-wide out of home and TVC, our content brings WA’s finest quality beef to life through 7 highly engaging ASMR recipe videos.
Injecting a healthy dose of personality into socials, and encouraging Western Australians to make the switch. After all, it's worth it.