06/06/2026
It’s been a while since I’ve shown up around here, so I thought it might be time for a proper introduction (or reintroduction).
I’m Lindsay, the founder and designer behind Mariko Studio, a branding and website design studio based in Vancouver, Canada.
One thing that surprises people is that my process rarely starts with design.
Before I’m thinking about logos, colours, or typography, I’m usually asking a lot of questions. About your audience, your goals, your vision for the business, where you fit in the market, and where you want to be a few years from now.
I think that probably stems from my background in Psychology and Fashion Communication. I’ve always been interested in people and perception. Why we’re drawn to certain brands, what makes us trust them, and why some businesses feel instantly memorable while others don’t.
As much as I love beautiful design, I don’t believe a brand succeeds because it looks good. The strongest brands are built with intention. The visuals are simply an expression of that foundation.
One of the nicest compliments I receive from clients is that every project feels completely different from the last. That’s very intentional. I never want a brand to feel like it came from a template or a formula. It should feel like an extension of the business behind it.
Mariko Studio is intentionally small, which means I’m very hands-on throughout the process. Every project is collaborative, strategic, and built from the ground up.
No chasing trends. No one-size-fits-all solutions.
Just thoughtful brands designed to support where your business is headed next.
Thank you for being here. 🤎
