Probe Research

Probe Research Full service public opinion and market research firm.

Our vision is to create knowledge by helping citizens, consumers and stakeholders better understand one another and the world around them.

11/24/2025

We’re excited to welcome back Probe Research as a Platinum Sponsor of the Lac du Bonnet Ice Fishing Derby!

Probe Research is Manitoba’s go-to public opinion research firm, helping clients and Manitobans better understand their communities and the world around them. They’re proud to once again support the Lac du Bonnet Ice Fishing Derby and our amazing community!

Thank you, Probe Research, for your continued support in making the Derby a success!

🇨🇦 Happy Canada Day! 🇨🇦As a proudly Canadian company, we know and understand why more people are celebrating our country...
07/01/2025

🇨🇦 Happy Canada Day! 🇨🇦

As a proudly Canadian company, we know and understand why more people are celebrating our country today. From recent surveys, we know that:

- Six in 10 Manitobans (60%) are prouder to be Canadian today than they did at this time last year

- More than one-half of Manitobans (57%) plan to make more effort to celebrate Canada Day this year.

No matter how you mark the holiday or feel about your country, wishing everyone safe and happy holiday.

Strong Support for Staying in Canada — But Manitobans Want Their Voices HeardA new Probe Research survey shows that a so...
06/30/2025

Strong Support for Staying in Canada — But Manitobans Want Their Voices Heard

A new Probe Research survey shows that a solid seven in 10 Manitobans would vote to remain in Canada if they had the opportunity to do so. And yet, more than one in five would vote to leave.

At the same time, many believe there’s room to improve how Western perspectives are represented in Ottawa:

✅ More than six in 10 feel Western Canadians have valid concerns to be frustrated with the federal government.

✅ Manitobans are evenly split (48%-52%) on whether having a federal Liberal government in Ottawa is good or bad for the West.

📊 Read the full survey results here: https://probe-research.com/polls/separatism-manitoba-most-want-stay-canada-sizable-separatist-streak-exists

Wishing everyone a meaningful National Indigenous Peoples Day. 🧡At Probe Research, we are proud to support Indigenous go...
06/21/2025

Wishing everyone a meaningful National Indigenous Peoples Day. 🧡

At Probe Research, we are proud to support Indigenous governments and organizations in better understanding the needs and priorities of their Peoples. We're proud to support pro bono the Canadian Reconciliation Barometer - an ongoing measure of our progress led by researchers out of the University of Manitoba.

In all our work, we are committed to seeking and advancing both Truth and Reconciliation.

Manitobans have mixed feelings about having another federal Liberal government – 42% are happy about it, 34% are unhappy...
06/18/2025

Manitobans have mixed feelings about having another federal Liberal government – 42% are happy about it, 34% are unhappy, and 24% are neutral.

While a sizable number of Manitobans are frustrated by this, women, Winnipeg residents, and older Manitobans are most relieved to have the Liberals remain in power.

Read more about our latest Manitoba politics findings here: https://probe-research.com/polls/new-pc-leader-same-result-so-far-june-2025-manitoba-politics

We are thrilled to award this year's Probe for the Better grant to Clan Mothers Turtle Lodge!We were awed by the incredi...
06/06/2025

We are thrilled to award this year's Probe for the Better grant to Clan Mothers Turtle Lodge!

We were awed by the incredible story of how this Indigenous, women-led organization is building a Healing Village and Knowledge Centre near Winnipeg. As the first residents prepare to arrive, our support will help Clan Mothers begin documenting and understanding the lived experiences of the first eight Indigenous women who will be part of this groundbreaking, land-based model of care.

This research will lay the foundation for an Indigenous-led evaluation framework—one that centers women’s voices and honors their healing journeys. By gathering early insights, Clan Mothers will be able to refine programming, shape staff development, and ultimately strengthen their model of culturally grounded healing and housing.

To learn more about Clan Mothers Healing Village and Knowledge Centre, visit their website: https://clanmothers.ca/

🏳️‍🌈 Happy Pride! Probe Research is proud to support the 2SLGBTQIA+ community here in Manitoba and across Canada. 🇨🇦We ...
06/01/2025

🏳️‍🌈 Happy Pride! Probe Research is proud to support the 2SLGBTQIA+ community here in Manitoba and across Canada. 🇨🇦

We know that nearly one-third of Manitobans - more than 270,000 people - either identify as q***r, or love someone in their family or close friend circle who does.

From deep-dive surveys for the Rainbow Resource Centre to exploring public issues through a 2SLGBTQIA+ lens, we see you, we hear you, and we support the fight for greater acceptance and equality for all sexual orientations and gender identities. ❤️

🌈

The Probe for the Better Community Grant is now closed. We are reviewing all the applications and will announce the reci...
05/26/2025

The Probe for the Better Community Grant is now closed.
We are reviewing all the applications and will announce the recipient in early June.

Learn more about the grant and consider applying next year, visit
📍https://probe-research.com/community-grant

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