Sopexa

08/12/2025

💡Two days in Athens to rethink the food system across Europe.

Together with 24 partners from the Plan’Eat Project, Hopscotch Benelux joined the
consortium meetings to exchange ideas and explore new ways to build a healthier,
more sustainable food system.

Over two days in Greece, stakeholders came together for discussions, collaboration,
and co-creation, sharing progress, drawing collective learnings, and shaping concrete
policy recommendations for European decision-makers.

Because changing the way we eat also means rethinking our environments, our
cultures, and our behaviours, together.

* PLAN’EAT is an applied research project that aims to: better understand how
environmental, social, cultural and individual factors affect people’s food choices and
co-design interventions to effectively reverse trends in dietary behaviour

25/11/2025

At the crossroads of taste and texture
 
This event not only celebrated the artistry of French cheese but also encouraged a new appreciation for its role in inspiring contemporary fashion. 🎨

A representative from says, « This collaboration with CNIEL has opened up new avenues for our students to explore the intersection of food and fashion, pushing the boundaries of their creativity. »

25/11/2025

What if cheese could inspire haute couture?
 
This unique event showcased the creativity and craftsmanship of emerging designers, each inspired by the rich heritage of French fromage. 🧀

The show featured 18 stunning looks, from sculptural garments to avant-garde jewellery, all reimagining the relationship between gastronomy and design.

, Franco-British comedian and fashion enthusiast, praised the event, saying, « The creativity and passion on display were truly inspiring. It’s amazing to see how these young designers have drawn from the textures and stories of French cheese to create something so fresh and exciting. » ✨

25/11/2025

When fashion goes underground, creativity rises.
 
Our UK team delivered a dazzling runway event at the iconic Charing Cross Underground Station. 🚇

This unique catwalk show on behalf of CNIEL, which merged the worlds of fashion and French cheese, was a testament to our agency’s ability to create impactful and memorable experiences.

Hosted by in collaboration with the , this unprecedented showcase transformed an everyday commuter space into a stage for cultural and creative expression.

28/10/2025

🍇 How about a breath of fresh Alpine air? 

We set off on a press trip to Alto Adige, from Eppan to Bolzano. 
We explored sunlit vineyards, met passionate winemakers, and tasted wines that reveal the heart of the region. 

Each conversation, each glass, carried its own story, of craftsmanship, creativity, and dedication. 

This journey was full of flavors, discovery, and moments that linger, the kind that make you savor summer just a little longer. 

23/01/2025

07/06/2024

A NEW ERA IS COMING! 🌺🤫

As we celebrate our 63rd anniversary, Hopscotch Sopexa is getting ready to welcome a brand new season with a new name!
We are opening a new chapter in our history as a part of Hopscotch Groupe !
Stay tuned for the big reveal on Tuesday June 11!

05/10/2023

For our French followers: Des campagnes solidaires et engagés – « De la Fourche à la Fourchette » & « Les Maillons Forts » 🍽

Chez Hopscotch Sopexa, nous croyons en la puissance de l'action collective pour créer un monde meilleur. C'est pourquoi nous souhaitons vous partager les campagnes solidaires de SOLAAL :

🍽️ - De la Fourche à la Fourchette : Cette campagne vise à sensibiliser sur la provenance des produits alimentaires, à encourager la consommation responsable, et à soutenir nos agriculteurs locaux. Rejoignez-nous dans cette aventure vers une alimentation plus consciente et durable !

🤝 - Les Maillons Forts : Le succès de SOLAAL repose sur l'engagement de nombreux acteurs clés. "Les Maillons Forts" met en lumière ces partenaires qui, comme vous, font la différence dans la lutte contre la faim et le gaspillage alimentaire.

Découvrez leurs histoires inspirantes et comment ils contribuent à renforcer la solidarité agricole.

👉 Par ici pour en savoir plus sur ces campagnes engagées et sur la façon dont vous pouvez vous impliquer: https://lnkd.in/eMkdbaXt - https://www.solaal.org/

Ensemble, activons la solidarité agricole ! 🌽🍴

06/06/2023

💡Curious to learn about the assets of French wines when it comes to exports?

As the global experts of wine promotion internationally, we were delighted to have our wine specialists discuss the topic with CatherineGerbod from Réussir Vigne, a leading B2B wine publication in France.

"You have to know well the local culture if you want to get into consumers everyday lives", advises YannGuislain, Drinks Account Director at Hopscotch Sopexa.

Check out the full article below! [French] « La grande largeur de gamme des vins français est un atout » | Réussir Vigne (reussir.fr)

Les exportations de vins français en 2022 affichent un forte hausse en valeur mais une baisse en volume. L'analyse de Yann Guislain, directeur de clientèle Drinks chez Sopexa, l'agence spécialiste de la promotion des vins et produits agroalimentaires à l’export. ...

15/05/2023

[ 🎖]
We are proud to share Hopscotch Sopexa has been listed Top and Marketing Company in APAC 2023!

Established by Food Business Review, the annual listing awards the top 10 companies in APAC that are at the forefront of tackling customer challenges.

Thank you to all our clients and partners for their trust and a big congratulations to our teams in , , , , , , for your great work and creativity all along 🚀

➡️ https://lnkd.in/eP8uPfaX