16/10/2026
🚀 The SEO team took on BrightonSEO last week, here’s what they learnt!
Our Metric Hub SEO team came away with fresh ideas, new perspectives and plenty to put into practice. Here are four key takeaways 👇
🤖 AI search is here to stay. GEO and AEO are becoming increasingly important as AI continues to change how people search for and discover information.
🔍 Look beyond keywords. Reddit discussions and real customer conversations can uncover valuable insights that traditional keyword research might miss.
🎯 Get to know your audience. With AI search becoming more personalised, understanding different users and their needs is key to creating effective SEO strategies.
💡 Put insights into action. We’re already developing our own research plugins to bring insights together, uncover new opportunities and strengthen our client campaigns.
Search is constantly evolving, and we’re excited to keep learning, testing and finding new ways to help our clients stay ahead! 👏