Smudged

Smudged Content creation and social media expertise for new and local businesses. Professional quality and affordable prices on logos, posters, videos and more.

Client Spotlight: Elgin Truck & Van Centre Ltd 🚛🔧 Over the past 6 weeks I’ve been working with ETV, bringing structure,...
05/05/2026

Client Spotlight: Elgin Truck & Van Centre Ltd 🚛🔧

Over the past 6 weeks I’ve been working with ETV, bringing structure, consistency and a clearer voice to their social media.

From day to day workshop content and service highlights to recruitment support and campaign posts, the goal has been to showcase the business as it really is — family-led, reliable and high quality.

The results so far speak for themselves, with strong growth in engagement, reach and audience, while building a more professional and consistent online presence.

This is a great example of how social media can become more than just a task on the list, but a tool for visibility, trust and communication.

If your business is too busy to keep on top of social media, or you feel like it’s not quite reflecting the quality of your work, I’d be happy to help.

A concept brand brought to life through a full visual identity ✨A strong brand isn’t just a logo, it’s the colours, typo...
28/04/2026

A concept brand brought to life through a full visual identity ✨

A strong brand isn’t just a logo, it’s the colours, typography and overall feel that guide how a business shows up everywhere.

A closer look at the Aurelia House Hotel identity ✨Simple, refined and built to feel timeless.
14/04/2026

A closer look at the Aurelia House Hotel identity ✨

Simple, refined and built to feel timeless.

Always great to see designs come to life in print 👌Recently created these scorecards and gift cards for Covesea Links, a...
09/04/2026

Always great to see designs come to life in print 👌

Recently created these scorecards and gift cards for Covesea Links, and it’s a great feeling seeing them in person and ready to be used on the course.

07/04/2026

Aurelia House Hotel ✨

A luxury hotel brand concept exploring a more refined and timeless visual identity.

This project looks at how a brand can be built beyond just a single logo, with a range of variations and applications designed to work across different touchpoints, from digital to print.

The aim was to create something elegant, versatile and consistent, a brand that would feel just as at home on signage as it would on social media or stationery.

Personal projects like this are always a great way to explore new styles and push creative thinking a little further.

You know it’s bad when you can’t even afford to stay at your own imaginary hotel though...

Another recent website project 🥃This time for Dallas Dhu Distillery, a historic site here in Moray with an exciting futu...
02/04/2026

Another recent website project 🥃

This time for Dallas Dhu Distillery, a historic site here in Moray with an exciting future ahead.

The aim with this site was to create something clean and informative, helping to tell the story of the distillery while also acting as a central place for updates, events and future plans.

It’s been great to work on a project that blends heritage with something new, and to play a small part in bringing that story to life online.

Website builds aren’t usually my main focus, but projects like this have been a great way to develop new skills and support clients beyond just branding and social media.

Take a look here: dallasdhudistillery.com

02/04/2026

🎉 Exciting news from Dallas Dhu! 🎉

Our brand-new website is LIVE and ready for you to explore 🖥️✨

Now you can discover our distillery, check out all our experiences, and book your tours online — anytime, anywhere. From behind-the-scenes access to historic drams and hands-on workshops, it’s all just a few clicks away.

🚶‍♂️ Tours at the heart of Speyside
🥃 Whisky, history, and heritage
📅 Easy online booking

It’s never been easier to plan your visit — come see Dallas Dhu like never before!

👉 Explore & book now: https://dallasdhudistillery.com/

Mini Case Study – A clean, developer focused brand identity for Jack Currie Web Development 💻 Jack was looking for a vi...
11/03/2026

Mini Case Study – A clean, developer focused brand identity for Jack Currie Web Development 💻

Jack was looking for a visual identity that reflected the direction his work has been moving in, something that felt professional, modern and clearly connected to web development.

The concept centred around keyboard keys featuring his initials, with the main title framed in curly braces, a small nod to the building blocks at the heart of websites.

Alongside the main logo, we also developed a simplified social version so the brand works neatly across platforms.

A simple idea, but one that feels instantly connected to what Jack does.

Creative block is one of the most frustrating parts of doing creative work.You sit down ready to design something great…...
08/03/2026

Creative block is one of the most frustrating parts of doing creative work.

You sit down ready to design something great… and nothing happens. The ideas just aren’t there.

I wrote a short blog about my experience with creative block and a few small things that helped me get moving again. Things like changing routine, stepping away from the screen and finding inspiration in unexpected places.

If you’ve ever stared at a blank page or screen wondering where the creativity has gone, this might resonate.

You can read the blog here:
https://www.smudgedmedia.com/post/arrrrgh-creative-block

*Spoiler alert: I probably don’t have the answers… but these things helped me.

A little peek into what’s currently on the design desk 👀 Two very different projects at very different stages. One deve...
05/03/2026

A little peek into what’s currently on the design desk 👀

Two very different projects at very different stages. One developing a regal supporting emblem for a luxury accommodation brand, the other exploring a fun, playful and chaotic identity for a new party pack company.

Same process. Completely different personalities.

Proof that every brand tells a different story.
www.smudgedmedia.com

Taking an existing concept and elevating it ✨Laura already had a lovely logo idea in place for Shimmer & Shine Reiki. My...
03/03/2026

Taking an existing concept and elevating it ✨

Laura already had a lovely logo idea in place for Shimmer & Shine Reiki. My role here was to refine the mark, develop a colour palette that felt more cohesive and suitable for her brand, and explore how the identity could live across different touchpoints.

This brand board wasn’t created for launch, but to demonstrate how a logo can evolve into a fuller visual identity. From social media to signage to print, consistency and colour harmony make all the difference.

A reminder that branding goes far beyond just the logo.

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