CM Digital Ideas

18/08/2026

The genius of a stove salesman who subverted conventions and innovated through storytelling turned David Ogilvy into the father of modern advertising. Nothing is new. Nothing is new. y
Bibliography
• New World Encyclopedia — 'David Ogilvy'. newworldencyclopedia.org
• Browndog Agency — 'David Ogilvy - The Father of Advertising'. browndog.agency
• Big Deal Marketing — 'David Ogilvy: Spy, Farmer, Famous Advertising Executive'. bdmarketing.com
• Wikipedia — 'David Ogilvy (businessman)'. en.wikipedia.org
• SitePoint — 'How a 5-cent Eye-Patch Created a Million Dollar Story'. sitepoint.com

13/08/2026

Until 1941, advertising on television was banned by law. But a 10-second ad, costing $9, for the Bulova watch changed absolutely everything and gave birth to a billion-dollar industry. Nothing is new.


Bibliography
• Colombia One — '85 Years Ago Today, the First Television Commercial Aired'. colombiaone.com
• MOCK, the agency — 'When Did TV Advertising Start?'. mocktheagency.com
• Strategus — 'The History of Commercials and TV Advertising [Infographic]'. strategus.com
• Times Ticking — 'Seiko, Bulova, and the First Commercial Ads'. timesticking.com
• Slate — 'The first legal TV commercial aired on July 1, 1941, for Bulova Watch Co.'. slate.com
• Trivava — 'Did You Know The First TV Commercial Aired in 1941?'. trivava.com
• Impactaris — 'The Evolution of Television Advertising in the 1940s and 1950s'. impactaris.com

11/08/2026

Until 1941, advertising on television was banned by law. But a 10-second ad, costing $9, for the Bulova watch changed absolutely everything and gave birth to a billion-dollar industry. Nothing is new.



Bibliography
• Colombia One — '85 Years Ago Today, the First Television Commercial Aired'. colombiaone.com
• MOCK, the agency — 'When Did TV Advertising Start?'. mocktheagency.com
• Strategus — 'The History of Commercials and TV Advertising [Infographic]'. strategus.com
• Times Ticking — 'Seiko, Bulova, and the First Commercial Ads'. timesticking.com
• Slate — 'The first legal TV commercial aired on July 1, 1941, for Bulova Watch Co.'. slate.com
• Trivava — 'Did You Know The First TV Commercial Aired in 1941?'. trivava.com
• Impactaris — 'The Evolution of Television Advertising in the 1940s and 1950s'. impactaris.com

06/08/2026

1895: cinema is born. 1897: it already had advertising. It kept taking over every space where it could be read, seen, and heard. Nothing is new.


Bibliography
• History.com — 'First commercial movie screened'. history.com
• National Geographic — 'How the Lumière brothers invented the movies'. nationalgeographic.com
• Campaign — 'A history of advertising: the first film poster'. campaignlive.co.uk
• Atom Insider — 'How Movie Theater Concessions And Their Vintage Ads Saved Cinema'. atomtickets.com
• Jeremy Groskopf — 'Profit Margins: The American Silent Cinema and the Marginalization of Advertising'. academic thesis

04/08/2026

1895: cinema is born. 1897: it already had advertising. It kept taking over every space where it could be read, seen, and heard. Nothing is new.


Bibliography
• History.com — 'First commercial movie screened'. history.com
• National Geographic — 'How the Lumière brothers invented the movies'. nationalgeographic.com
• Campaign — 'A history of advertising: the first film poster'. campaignlive.co.uk
• Atom Insider — 'How Movie Theater Concessions And Their Vintage Ads Saved Cinema'. atomtickets.com
• Jeremy Groskopf — 'Profit Margins: The American Silent Cinema and the Marginalization of Advertising'. academic thesis

30/07/2026

A real-estate company paid $50 for 10 minutes of radio in 1922. It was the start of everything we now call 'sponsored content'. Nothing is new.


Bibliography
• WideOrbit — 'Celebrating the Evolution of Radio: From Invention to Advertising'. wideorbit.com
• History Facts — '5 Facts About the Golden Age of Radio'. historyfacts.com
• EBSCO Research Starters — 'Commercial Radio Broadcasting Begins'. ebsco.com/research-starters
• Britannica — 'Radio: The Golden Age of American Radio'. britannica.com/topic/radio
• Museum of Broadcast Communications — 'Advertising'. museum.tv/radio-encyclopedia/advertising
• The Saturday Evening Post — 'Making Radio Pay: Toll Broadcasting and the First Ad on the Airwaves'. saturdayeveningpost.com
• NPR — 'First Radio Commercial Hit Airwaves 90 Years Ago'. npr.org

28/07/2026

A real-estate company paid $50 for 10 minutes of radio in 1922. It was the start of everything we now call 'sponsored content'. Nothing is new.


Bibliography
• WideOrbit — 'Celebrating the Evolution of Radio: From Invention to Advertising'. wideorbit.com
• History Facts — '5 Facts About the Golden Age of Radio'. historyfacts.com
• EBSCO Research Starters — 'Commercial Radio Broadcasting Begins'. ebsco.com/research-starters
• Britannica — 'Radio: The Golden Age of American Radio'. britannica.com/topic/radio
• Museum of Broadcast Communications — 'Advertising'. museum.tv/radio-encyclopedia/advertising
• The Saturday Evening Post — 'Making Radio Pay: Toll Broadcasting and the First Ad on the Airwaves'. saturdayeveningpost.com
• NPR — 'First Radio Commercial Hit Airwaves 90 Years Ago'. npr.org

23/07/2026

21/07/2026

Before TV. Before radio. Just ink, paper — and a race for attention that's already 200 years old. Nothing is new.



Bibliography
• Britannica — 'Partisan Press'. britannica.com/topic/partisan-press
• Britannica — 'Party press era'. britannica.com/topic/party-press-era
• George W. Bush Presidential Center — 'Journalism's partisan origins'. bushcenter.org
• University of Illinois Library — 'American Newspapers, 1800-1860: City Newspapers'. library.illinois.edu/hpnl
• Legends of America — 'Early American Advertising: From Then 'Til Now'. legendsofamerica.com/early-american-advertising
• Wikipedia — 'History of Advertising'. en.wikipedia.org/wiki/History_of_advertising

21/07/2026

In the series "Nothing is New" — Marketing 1.0 chapter —, we took a quick journey through time and revisited some important moments in marketing history. In the Marketing 2.0 chapter, we'll continue that journey until we reach the present day. See you in the present. Until then! CM Digitalideas