04/02/2026
Footfall is down and costs are up.
You know that your business needs to be selling online as well as in store but the setup of that is a whole other job in itself.
You've tried to give Shopify a go but end up watching 10 different YouTube videos and asking ChatGPT and suddenly you've lost a day (or night!) and are no further towards having a working website that sells.
Build your own Shopify store in just 30 hours of learning from your very own Shopify expert.
This one is on Zoom, if you prefer in person, get in touch, we can come to you!
💻10 x Monday mornings 10am-1pm live on Zoom
Recordings available afterwards
WHAT YOU'LL LEARN:
Themes
(that's the look and feel of the website)
Menus & Navigation
(that's how people find what they're looking for on the website)
Uploading products
(that's the how-to of adding products/services one at a time or in bulk )
Product images
(that's how to take or get the best quality photos and videos for your products)
Product descriptions
(that's how to write descriptions that really sell!)
Ranking on Google/SEO
(that's how to show up when people search for what you sell)
Email marketing
(that's how to send offers and news via email to your potential and existing customers)
Customer segments
(that's making lists and sets of customers based on their behaviour so you market to them in a way that's really relevant)
Marketing
(that's social media, email, paid ads, events, leaflets, media, ideas that pop... how to find your customer and get their attention)
Discounts
(that's how to offer discounts as a marketing tactic or run a sale)
Accepting payments
(that's how to accept payments safely online)
Connecting custom domain name
(that's adding your own .ie or .com etc.)
Shipping
(that's how to set up whatever you want to offer: click and collect, local delivery or postage/courier delivery to specific places within Ireland, nationwide or exporting.)
Connecting to POS systems
(that's connecting your website and your in-store till system so stock levels update in real time and you get the information about a customer who buys sometimes in store and sometimes online)
WHO IS THIS COURSE FOR?
✅ Brick and mortar retail shop owners.
✅ Retailers who rent space in larger department stores/shopping centres.
✅ Makers who have their products stocked in other people's shops.
✅ Crafters who sell in person at markets and fairs.
✅ Traders who sell in person at markets and fairs.
✅ Service providers who have no website.
✅ Service providers who have a "brochure website" with information only, no transactions/e-commerce facility.
✅ Service providers who would like to turn their service into an online version too.
WHO IS THIS COURSE NOT FOR?
❎ Dropshippers
❎ Multi-level marketing/MLM
❎ Online only entrepreneurs
ABOUT YOUR TRAINER
Michelle is an entrepreneur and small business owner herself and works every day with the SME community helping to start, run and grow their businesses online via training, coaching or making websites and content for them.
⭐️ 4 years at Shopify Support
⭐️ 3 years as a Digital Marketing tutor for ETBs
⭐️ Associate trainer with Entrepreneurs Academy
⭐️ Certificate in Community & Enterprise Development ATU
⭐️ Postgrad Certificate in Creativity, Innovation & Entrepreneurship UCD
10 x Mondays from 16th February to 20th April (Easter Mon off)
10am -1pm
30 hours live tuition.
Recordings and notes to keep afterwards.
Build your store in real time.
Small group setting.
50% discount on 1:1 coaching sessions after course.
WHAT DO YOU NEED TO BRING?
💻You need to do this on a laptop or PC, not a phone or tablet.
💡You need a space where you can focus without distractions. (not a busy shop counter!)
💲A shopify subscription. It's free to start and €1 per month for first 3 months. https://www.shopify.com/ie/pricing
HOW MUCH IS THIS COURSE?
This course is normally €1219+VAT
but for a limited time only you can book for just €500+VAT
BOOK NOW👉 https://michelleduffyrudden.ie/
Transform your entrepreneurial journey with Michelle Duffy Rudden, a top-rated coach, mentor, and consultant. Discover her innovative strategies, gain expert guidance, and unlock your full potential. Get ready to achieve extraordinary success and book your coaching sessions today.
