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ChatGPT Thinking mode changes which brands get cited
07/07/2026

ChatGPT Thinking mode changes which brands get cited

Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.

Keywords reveal about AI’s impact on search -
07/07/2026

Keywords reveal about AI’s impact on search -

A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.

Cut invalid clicks by 50% -
07/07/2026

Cut invalid clicks by 50% -

After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Google Search Console fixed -
05/07/2026

Google Search Console fixed -

After a long three-week delay, Google has finally updated the page indexing report with new data.

reviews going missing and pausing reviews on local listings
05/07/2026

reviews going missing and pausing reviews on local listings

Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses.

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