Point B Strategic Marketing

Point B Strategic Marketing Point B creates direction for businesses and brands. We merge strategic marketing and creative to move our clients forward.

At HGB, each operation we undertake for your business, is done to give you an advantage. Our formula to get results may be hush hush but we’ll let you in on a secret. It includes a systematic approach of marketing, branding, web design, lead generation, customer acquisition and retention. At HGB we dream big – for our clients and for ourselves. We’ve assembled a special squad of creative agents an

d defined our objectives. Our main target… to develop and deliver top class strategic, tactical solutions. We call ourselves an experiential marketing consultancy, because we focus on experience. Your experience, your clients’ experience and our experience along the way. We’ve found this is the secret to success.

We're incredibly proud to have sponsored the Small Business Marketing Award at this year's Waikato Chamber of Commerce B...
09/09/2026

We're incredibly proud to have sponsored the Small Business Marketing Award at this year's Waikato Chamber of Commerce Business Awards.

It was a fantastic evening celebrating some of the region's best businesses, and we were stoked to have the opportunity to showcase what Point B can do in a room full of Waikato's leading businesspeople.

It was particularly special to present the Small Business Marketing Award to the Between Two Beers Podcast team, with Marcus Logan and Seamus Marten both ex-Point B team members (Steve Holloway even did some voiceover work for us back in the day). Seeing familiar faces recognised for their achievements made the moment even more rewarding.

We were also honoured to present the Small Business Growth Award to Sign Logic and the Small Business Service Excellence Award to True Store.

Congratulations to all the finalists and winners. We're already looking forward to celebrating with everyone again at the gala dinner in November!

📸 courtesy of Barker Photography

Businesses that invest in organic relationships with their customers via social media are seeing those connections trans...
03/09/2026

Businesses that invest in organic relationships with their customers via social media are seeing those connections translate into sustainable revenue streams that paid campaigns alone could never achieve.

Our latest blog argues for investing in organic social media, and how you should be incorporating it into your business.

🔗 https://loom.ly/jEzZlbQ

Google Ads are consistently one of the most powerful, cost effective and convenient ways to target your customer base, b...
31/07/2026

Google Ads are consistently one of the most powerful, cost effective and convenient ways to target your customer base, but so many businesses forego them in place of other marketing channels.

In this month’s blog, we explore why it’s so important to explore Google Ads, and how an agency like ours utilises them successfully.

Read the blog: https://loom.ly/x-Mj9tk

The internet has shifted a lot.Social media platforms are continuing to prioritise and push video content to their viewe...
09/06/2026

The internet has shifted a lot.

Social media platforms are continuing to prioritise and push video content to their viewers. That means advertisers also need to make the shift.

Read more on our approach and why you should prioritise video in our June blog 🔑 https://loom.ly/IRen0qs

The news is out…and we’re proud to be sponsoring the Small Business Marketing Award at the Waikato Chamber of Commerce B...
18/05/2026

The news is out…and we’re proud to be sponsoring the Small Business Marketing Award at the Waikato Chamber of Commerce Business Awards this year.

Point B Managing Director Mitch Hyde says this is a fantastic opportunity to back the individuals and businesses across the Waikato who consistently punch above their weight.

“This will be a true showcase of the marketing talent we have in the region. Every year, we see incredibly innovative campaigns from small businesses, where budgets are tighter and creativity has to work harder.”

For the first time, the Waikato Business Awards will include a dedicated Small Business category, a big step forward in recognising the impact of businesses of all sizes.

“Too often, we see marketing investment leave the region. It’s time to back ourselves and showcase the quality of work happening here in the Waikato.”

Entries are now open. If you’re doing great work, this is your chance to put it forward.

13/05/2026

Client: World Wide Sires New Zealand
Project: Digital advertising, lead generation

When World Wide Sires New Zealand were gearing up to release their annual Genetics Catalogue to the more than 12,000 dairy farmers up and down the country, it was a chance to connect with rural audiences and deliver some awesome results on a platform they actually use – Facebook.

Just because they’re busy doesn’t mean farmers aren’t doing their nightly scroll. So the strategy was simple – position World Wide Sires and their quality overseas dairy genetics against the rest of the sector, and go hard on the Facebook ads.

Paired with a suite of other digital ads and SEO, we helped reach a mob of farmers passionate about breeding and herd improvement. 🐄

Interested in chatting rural advertising? Reach out to us today.

Meet Emma – our Social Media Marketing Manager.Emma joined the team after nearly a decade of freelancing and brings a we...
05/05/2026

Meet Emma – our Social Media Marketing Manager.

Emma joined the team after nearly a decade of freelancing and brings a wealth of technical and platform knowledge. In her free time, she enjoys brewing scented oils for the home, and walking her Huntaway x Ridgeback dog, Tama around Raglan’s beautiful beaches.

Say hi!

Brand guidelines are an anchor that prevents brand drift, but where’s the line between maintaining consistency in your b...
30/04/2026

Brand guidelines are an anchor that prevents brand drift, but where’s the line between maintaining consistency in your brand, and snuffing out your team’s ambitious marketing plans?

Read about the true power of brand guidelines and how you can best utilise yours: https://loom.ly/nNNU5oo

15/04/2026

Client: McCaw Lewis Lawyers
Project: Website, content shoot
Goals: Brand awareness, lead generation, storytelling

Good people. Great lawyers. Stunning website.

We had the privilege of partnering with McCaw Lewis, one of Waikato's most respected legal teams, to modernise their digital presence. Their existing site felt dated and no longer reflected who they are. We designed a new one that informs existing clients, attracts potential ones, and supports the recruitment of new staff.

The brief was all about balance – creating something that feels open, friendly and approachable, while carrying the authority and credibility that over 100 years in law demands. All this was delivered on a user-friendly platform, one that allows for full ownership by the McCaw Lewis team, with freedom to update their own content, and manage their own story.

Cheers again to the McCaw Lewis team for trusting us to deliver a website that reflects their team and the great work they do across the Waikato.

Address

556 Anglesea Street
Hamilton
3204

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+6478394994

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