empath

09/09/2026

More great names are joining the Empath Awards jury.

We’re happy to welcome a new group of professionals with strong backgrounds in marketing, consumer insights, market intelligence, brand strategy and customer experience.

This time, we’re introducing:
• Tom Meere – Managing Partner, WHYFIVE Consumer Insight & Brand Strategy, Belgium
• Irina Crăciunescu – Regional Market Intelligence Manager Asia-Pacific bioMérieux, Singapore
• Stanislav Mencvel – Managing Partner at CPC Brand Consultants, Poland
• Goran Tintor - Business & Marketing Strategist at Reframe Choice, Serbia, and Professor at the University of Belgrade
• Ruxandra Staneci – Brand Director – Analytics & Insights South-East Europe at Procter & Gamble, Romania
• Ileana Cocias – Senior Marketing Lead Europe – Doritos, PepsiCo, Romania
• Mihai Ciuta – Head of Customer Experience & Market Intelligence, Raiffeisen Bank, Romania

They bring extensive market research experience from different industries, markets and cultural contexts, and we’re glad to have their perspective in this year’s judging process. And they all have been so enthusiastic about connecting with the Romanian market research industry and clients.

Welcome to the Empath Awards jury! 💜

07/09/2026

Jane Frost, CEO of MRS UK, will be joining the Empath Conference as a key speaker and member of the jury.
We are very honoured to have her on board. Jane brings over 30 years of experience in board-level marketing and strategy roles across major blue-chip companies and public organisations.
She specialises in transforming organisations through the development of strong brands and value-driven customer relationships.

Throughout her career, she has received more than 150 awards for advertising, branding and design, and has also been the executive producer of a double-platinum record.

Jane also brings extensive experience as a non-executive director, having served on both PLC and smaller company boards, as well as on audit and remuneration committees. She has chaired charity boards and government consultancy panels.

She is currently leading a major transformation at MRS, focused on strengthening its profile and expanding its membership.

We are happy to welcome Jane to the Empath Conference and the Empath Awards jury!

04/09/2026

We’re happy to welcome Edina Constantinescu, Senior Director Marketing, Social Media & ESG at Warner Bros, to the Empath Awards jury.
With extensive experience across marketing, social media and ESG, Edina brings a valuable perspective on how brands can build meaningful connections with people and create impact that goes beyond communication.
Welcome to the Empath Awards jury, Edina!

03/09/2026

Romanians say Romanians don’t work well in teams. They do not know how to share their power for the common win. Too often, everyone becomes a competitor. Yet we know, as researchers, that in 2026 Romanians want to see more teamwork, for the common benefit
As researchers, we felt we should practice what we learn from the many studies we conduct: connect, improve, apply, grow.
That is why we created the Empath Conference.
And that is why, through IAA and MRS, we celebrate and reward great research - wherever it comes from.

03/09/2026

⏳ Inca te poti inscrie la empath awards!

Inscrierile sunt deschise pana pe 30 septembrie. 🏆

Ai un proiect care merita sa fie vazut si apreciat? Acum e momentul sa il inscrii.

S-au deschis înscrierile la Empath Awards 2026 primele premii din România dedicate impactului cercetării de piață în business

02/09/2026

We are honoured to confirm the first speakers at the EMPATH Conference:

Marina Udroiu, Business Intelligence Lead, MedLife
Irina Ionescu, Marketing & Strategy Sr Director, Novo Nordisk
Lucia Antal, Research & Data Strategy Director, PRO TV

They will guide us through fascinating market research stories, and we’re looking forward to hearing their perspectives.

02/09/2026

We’re happy to welcome Codruta Berbecaru, Global Commerce - Marketing Excellence Africa Middle East Region at Heineken International, to the Empath Awards jury.

Codruta brings a valuable perspective on how deep consumer understanding can translate into relevant strategies, stronger brand experiences and meaningful business impact.

Welcome to the Empath Awards jury, Codruta!

31/08/2026

We’re happy to welcome Martyna Wilczynska, CMI Lead Foods at Unilever Poland, to the Empath Awards jury.
With her strong background in consumer and market insights across different markets and cultural contexts, Martyna brings a valuable perspective on what it really means to understand people beyond the data, uncovering the motivations, tensions and needs that shape their choices.
Welcome to the Empath Awards jury, Martyna!

28/08/2026

We are proud to organize the very first Empath Awards in Romania, in association with the MRS Awards UK. "The MRS Awards UK celebrate the absolute best of what research can achieve - championing its power to drive innovation, inspire meaningful change, and deliver real-world insights that matter."
We start from where we are, knowing that every single step forward is a win for us all.

27/08/2026

Alan Hathaway, Discovery Research UK, MRS Awards UK Juror

“The MRS excellence awards have always meant the best of the best to me. Run by an organisation whose pillars are quality and innovation the awards showcase this. They are inclusive of any agency size or structure and celebrate the impact we make for our clients. I have judged hundreds of papers across many categories and without fail the MRS awards make me proud to be a part of the industry.”

Thank you, Alan Hathaway, for joining the empath awards jury this year!