22/10/2026
Romanians do not share a single healthcare system. They live in parallel “sects” of beliefs.
🎤 Join Cosmin Constantin, Senior Research Consultant at Mercury Research, at Esomar Connect 2026 Bucharest for his presentation: Healthcare Sects: How Romanians' Health Beliefs Form, Isolate and Collide.
Some Romanians may place their trust in digital tools, others may trust exclusively their family doctor. Mercury Research mapped these “sects” in a large-scale study that will show how these groups are formed, how resistant they are to messages coming from outside, and how each can be approached.
📅 November 4, 2026
📍 Sheraton Hotel, Bucharest | Hybrid
🔗 Register here: https://sorma.ro/esomar-connect-2026