04/08/2026
As an affiliate of Edelman, we are proud to share the insights from the latest Edelman Trust Barometer Special Report: Brand Growth in an Insular World.
Today, consumers are navigating an increasingly fragmented and fast-paced society, where personal values, communities and identities play a stronger role than ever in shaping decisions. In this environment, brands cannot rely solely on visibility, but they must earn trust and demonstrate genuine relevance.
As such, trust and relevance create the foundation for meaningful connections and give brands the opportunity to become part of people’s lives, not just of their purchasing decisions.
When combined, they create an even greater impact: those who trust brands and feel they are relevant are 35% more likely to stick with them, thus creating the permission that brands need in order to develop.
Much like the people we choose to surround ourselves with, the brands we support reflect who we are, what we value and the communities we identify with. That is why fostering authentic connections with audiences has become a strategic priority for successful brand building.
https://bit.ly/4hMkGdd
