08/27/2026
Too many industrial marketing programs still operate like random acts of marketing: a trade show push, a content sprint, then a scramble to refill the pipeline.
That’s the problem Frank Isca will tackle at Manufacturing First 2026 in his session, “The Growth Engine Framework: From Campaign Chaos to Revenue Engine.” He’ll break down what it takes to build marketing that compounds instead of resetting every quarter.
Use code MFGFIRST20 to save $20 on your registration. Link in comments.
by Insight Publications and Northeast Wisconsin Manufacturing Alliance (NEWMA)