BBB National Programs

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BBB National Programs Fosters trust & industry best practices in truth-in-advertising, child-directed marketing, data priv

BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of business. These programs provide third-party accountability and dispute resolution services that create a fairer playing field for businesses and create a better experience for consumers. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs is continuing to evolve its work and grow its impact by providing business guidance and fostering best practices in its areas of expertise - advertising, child-directed marketing, and privacy.

Wishing everyone a restful Labor Day. We will return to regular business operations tomorrow.
09/07/2026

Wishing everyone a restful Labor Day. We will return to regular business operations tomorrow.

Illinois’ Lemon Law protects consumers from vehicles with recurring defects that substantially affect their use, value, ...
08/07/2026

Illinois’ Lemon Law protects consumers from vehicles with recurring defects that substantially affect their use, value, or safety.

Our latest article breaks down what happens when a manufacturer can’t fix a qualifying defect within a reasonable number of attempts, and what recourse consumers have:: https://hubs.la/Q04rQBqV0

This Memorial Day, we honor the service members who gave their lives in service to our nation. Their sacrifice inspires ...
05/25/2026

This Memorial Day, we honor the service members who gave their lives in service to our nation. Their sacrifice inspires us to uphold the values of integrity and trust every day.

South Carolina’s new Social Media Regulation Act introduces the nation's most aggressive independent audit requirement f...
05/14/2026

South Carolina’s new Social Media Regulation Act introduces the nation's most aggressive independent audit requirement for online platforms accessible by minors. Our blog explains what the law requires, key deadlines, and what businesses must do before July 1, 2026.

Read: https://hubs.la/Q04gySVG0

Receive global privacy insights, updates, regulatory developments, and thought leadership on emerging privacy challenges...
03/20/2026

Receive global privacy insights, updates, regulatory developments, and thought leadership on emerging privacy challenges straight to your inbox with our Privacy Initiatives Newsletter.

Subscribe now to catch this month’s news: https://hubs.la/Q047cZ5r0

Consumer rights extend to every mile of the road. With this Sunday, we spotlight BBB AUTO LINE, our dedicated program ...
03/13/2026

Consumer rights extend to every mile of the road. With this Sunday, we spotlight BBB AUTO LINE, our dedicated program for resolving vehicle warranty disputes. We provide a neutral mechanism dedicated to resolving auto warranty disputes, ensuring processes are fair and outcomes are transparent.

Discover BBB AUTO LINE: https://hubs.la/Q03X_3Sh0

On Presidents' Day, we recognize the importance of strong values and service in guiding our nationand our marketplaces f...
02/16/2026

On Presidents' Day, we recognize the importance of strong values and service in guiding our nationand our marketplaces forward. Wishing our community a reflective and inspiring holiday.

This , BBB National Programs stands at the intersection of innovation and safety. By fostering transparent advertising ...
02/10/2026

This , BBB National Programs stands at the intersection of innovation and safety. By fostering transparent advertising and strict data privacy standards, we help create an online environment where businesses can grow and families can explore with confidence.

Learn more about our work: https://hubs.la/Q03X-YrY0

Today, we reflect on Dr. King’s enduring call for justice and equality. His legacy reminds us that a fair society and a ...
01/19/2026

Today, we reflect on Dr. King’s enduring call for justice and equality. His legacy reminds us that a fair society and a fair marketplace require constant vigilance and a commitment to doing what is right.

BBB National Programs today announced the 93 panel pool members of the 2026 National Advertising Review Board (NARB), th...
01/06/2026

BBB National Programs today announced the 93 panel pool members of the 2026 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation.

The NARB panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance with self-regulatory decisions.

Read the press release: https://hubs.la/Q03ZD6WS0

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Arlington, VA

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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