07/23/2026
AI search is changing orthodontic marketing...but probably not in the way you think.
Many practices are asking about ChatGPT, Google AI Overviews, and AI search.
The surprising part?
You probably don't need an entirely new marketing strategy.
Instead, AI is rewarding practices that consistently demonstrate:
✅ Expertise
✅ Trust
✅ Authority
That means focusing on things like:
• Strengthening doctor bios
• Creating original content instead of generic blogs
• Encouraging meaningful patient reviews
• Publishing videos that answer real patient questions
• Keeping your Google Business Profile updated
• Building your online presence beyond just your website
One of the biggest takeaways is this:
Your website is no longer your entire SEO strategy.
Your reviews, videos, social media, FAQs, Google Business Profile, and other online content all contribute to how AI understands your practice.
We recently put together a practical guide with seven things orthodontic practices can do today to improve their AI search visibility.
👉 Read it here: https://www.brainbytescreative.com/blog/improve-ai-search-visibility-for-orthodontists/
I'd love to hear your thoughts. Has your practice started preparing for AI search yet?
