05/04/2026
AI has fundamentally changed the way small businesses can compete in marketing—putting tools once reserved for big brands into the hands of much smaller operations. AI can draft your ads, write emails, and spin up “campaigns” in minutes.
However, without a deep understanding of your ideal client and a documented, unique brand message that tells them how you’re different in a way that matters to them, AI will just multiply whatever sameness, confusion, and guesswork is already in your marketing—and in the sales conversations that follow.
This workshop is for remodeling contractors who own the marketing decisions in their business—but don’t have “marketing” in their title. Whether you have a small team in‑house or work with a full‑service agency, you’ll see how to align your business goals with a one‑page marketing strategy so the humans and the technology are working toward the right outcomes instead of just adding more confusing activity.
Join Hatch Marketing and NARI Atlanta for a 2-hour workshop to:
- Draft your one‑page Marketing Snapshot so your ideal client, brand positioning, channels, and basic lead system are all on one page.
- Map what you’re already doing (website, SEO/LSAs, social, referrals, agency work) into a simple marketing + sales journey.
- Choose 2–3 focus areas that support better‑fit, higher‑margin jobs—and see where AI fits inside a strategy‑first system instead of driving random tactics.
👉 Learn more via NARIAtlanta.org/events, or link in bio.